EveryMatrix has signed a landmark omnichannel agreement to provide turnkey technology for one of Western Europe’s leading betting and gaming brands. Under the deal, EveryMatrix will power over 1,000 sports betting terminals across 230+ shops nationwide, while also delivering a fully integrated online sportsbook platform and launching Merkur’s first online casino in the second half of 2026.

The agreement represents the second major Denmark-based turnkey deal for EveryMatrix in just two months, following Danske Spil’s selection of the provider to power its casino and bingo operations.

Cashpoint, set to rebrand as Merkur Bets once the platform migration is complete, holds strong market positions in Germany, Austria, Belgium, and Denmark, making it one of the most prominent betting and gaming operators across Western Europe.

The brand began searching for a modern technology partner in early 2025, aiming to implement a scalable, omnichannel solution capable of integrating sportsbook and casino offerings. The migration from its in-house system to EveryMatrix’s turnkey platform is scheduled to align with the start of the new football season, ensuring a seamless transition for customers.

Ebbe Groes, Group Co-CEO & Co-Founder at EveryMatrix, said:

“The Cashpoint and Merkur brands are among the most recognisable in Denmark and across Europe. Partnering with their team to deliver a project of this scale is a privilege, and it demonstrates the growing trust tier-1 operators and lotteries are placing in EveryMatrix technology.”

Mathias Dahms, Managing Director Sportsbetting at Merkur Group, added:

“Merkur Bets is taking a major step forward this year. By switching to EveryMatrix technology and rebranding, we are positioning the brand for continued growth and success in Denmark. EveryMatrix offers the ideal foundation to support our omnichannel strategy and future expansion.”

This agreement reinforces EveryMatrix’s position as a leading provider of turnkey sportsbook and casino solutions, delivering both in-store and online experiences for operators across Europe.

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The post EveryMatrix expands global lottery footprint with NASPL membership appeared first on Americas iGaming & Sports Betting News.

Leading iGaming technology provider EveryMatrix has expanded its global national lottery footprint by becoming a member of the North American Association of State & Provincial Lotteries (NASPL), reinforcing the company’s long-term commitment to the North American market.

NASPL membership highlights EveryMatrix’s strategy of supporting public-sector lotteries as it continues to grow its presence across the continent while strengthening its visibility and credibility within the US lottery ecosystem.

Across the United States, multiple lotteries are currently investing in or exploring digital transformation and omnichannel player engagement initiatives, with a strong focus on responsible gaming. These are areas where EveryMatrix has extensive experience, having delivered large-scale technology solutions to major European lottery operators.

The tier-one turnkey platform supplier already works with several of Europe’s largest national lotteries and holds Associate membership with both the World Lottery Association (WLA) and European Lotteries (EL). In August 2025, the company also joined CIBELAE as an Associate member, the WLA’s regional organisation covering more than 80 Spanish- and Portuguese-speaking jurisdictions across Latin America, Central America, Spain and Portugal.

EveryMatrix has built a reputation as one of the most trusted B2B platform providers to regulated lottery markets worldwide, partnering with leading national operators such as Veikkaus (Finland), Norsk Tipping (Norway), OPAP (Greece), National Lottery Malta, Danske Spil (Denmark) and Szerencsejáték Zrt. (Hungary).

Nikolina Gabelica, Head of Lottery at EveryMatrix, said:
“For EveryMatrix, joining NASPL represents a long-term commitment. We work closely with several leading European national lotteries and understand the balance between innovation, regulation and public responsibility.

“Combined with our broader experience across regulated iGaming markets globally, we bring practical insights and advanced technology to the US lottery community, and we look forward to building and strengthening meaningful relationships there.”

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