Bragg Gaming Group
Bragg Gaming Announces Strategic Partnership with Golden Whale Productions
The Bragg Gaming Group has announced a strategic partnership with Golden Whale Productions (Golden Whale), a recognized leader in iGaming data science.
This collaboration directly supports the Company’s current strategic objectives of utilizing artificial intelligence (AI) to drive cost efficiencies and improve operational excellence and marks a major milestone in Bragg’s roadmap to becoming a fully AI-First company by 2027.
As part of the agreement, Bragg will leverage Golden Whale’s advanced machine learning and proprietary AI models, called Foundation, to enhance the predictive intelligence capabilities of the Bragg Player Account Management (PAM) platform.
As a direct benefit of this partnership and a crucial value differentiator in the market, all Bragg’s current and future platform customers will have the ability to see the benefits of AI-powered predictive intelligence first hand through a proof of concept – proof of value type engagement.
This will provide the clearest illustration to partners that the system is robust and can meet any demands made – representing a crucial operational advantage which can be leveraged by the Company in its 30+ regulated markets.
Building the Bragg AI Brain
“This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg’s Ecosystem,” said Luka Pataky, Bragg’s Executive VP of AI and Innovation.
By integrating Golden Whale’s specialized modeling, Bragg aims to enrich its Predictive Intelligence Layer, enabling the automation of complex workflows, optimization of player incentives and the delivery of hyper-personalized player experiences.
“Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base. As we move to reinforce Bragg’s roots and provide long-term business stability, this partnership allows us to further leverage technology efficiencies through the greater proliferation of artificial intelligence. By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business,” said Matevž Mazij, Chief Executive Officer at Bragg.
Data-Driven Operational Excellence
The initiative is designed to validate and deploy the most accurate predictive models in the market. Rigorous testing and data modelling approaches aim to achieve precise forecasting in key metrics, including predicting revenue potential at 30-day, 90-day, and 1-year intervals. Furthermore, the system will identify player departure probability windows at 3-day, 7-day, 14-day, and 30-day markers, allowing for proactive retention strategies. These insights will be integrated into Bragg’s operational platform, empowering marketing and operational teams with real-time, actionable data.
“This will allow for the deployment of automated, personalized and most relevant retention and reactivation campaigns and recommendations, directly addressing the Company’s objective to increase proprietary content revenue and expand revenue contribution through optimized partnerships,” added Mr. Mazij.
Golden Whale Productions utilizes AI and machine learning to drive significant growth uplifts based on proven, real-life results. Specifically, their approach has demonstrated a 140% accumulated growth acceleration, representing compound growth achieved within a 12-month period. On a campaign level, the platform delivers a 6% to 20% uplift while simultaneously achieving a 20% reduction in bonus costs. These improvements allow for an immediate return on investment without the need for new tools or workflows.
Eberhard Dürrschmid, CEO of Golden Whale Productions, said: “We are thrilled to work with Bragg on this ambitious project to set a new industry standard. Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability. Our joint commitment to enhance player value ensures we will deploy the most powerful, accurate, and cost-effective predictive models available, setting a new standard in how operators can understand and engage with their players.”
The post Bragg Gaming Announces Strategic Partnership with Golden Whale Productions appeared first on Americas iGaming & Sports Betting News.
Bragg Gaming Group is proud to announce it has successfully gone live with its proprietary and exclusive content on the Blaze platform in Brazil.
The launch includes all Bragg certified content in Brazil, comprising approximately 80 games, featuring regional favorites such as Electric Jungle and Mighty Mountain.
This launch is another step towards achieving Bragg’s 2025 goal of increasing revenue generated through the provision of high-margin exclusive online casino content.
By securing distribution with Blaze, a leading iGaming operator in Brazil, Bragg is executing the strategy to globally grow proprietary and exclusive content revenue through expansion of content and both existing and new content partnerships.
In addition to the revenue benefits, the partnership grows Bragg’s already stellar operations in the Brazilian regulated iGaming market, a market in which Bragg has seen significant growth since launching earlier this year.
Sara Mosallaee, Regional Director, LATAM at Bragg Gaming Group, commented: “The sheer scale of this launch, featuring our entire certified library of around 80 games, ensures we are maximizing our reach in this critical market.
Going live with Blaze directly supports our profitability goals and allows us to diversify our revenue stream through increasing the proportion generated via our proprietary and exclusive content.”
Jorge Domingos, Head of Igaming Integration from Blaze, stated: “The launch of Bragg’s full suite of content is highly anticipated by our customers. We are confident their exclusive titles, including local favorites, will perform exceptionally well, adding significant value to our casino offering in Brazil.”
The post Bragg Gaming Rolls Out Exclusive Proprietary Titles via Blaze in Brazil appeared first on Americas iGaming & Sports Betting News.
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Bragg Gaming Group has expanded its reach in Eastern Europe with the launch of its premium content suite with Napoleon Romania.
The company took to social media to declare that the move, as well as strengthening its presence in Romania, “expands our already fantastic partnership with the Superbet Group brand.”
“Napoleon Romania players now have access to a rich portfolio of Bragg’s exclusive online casino content and aggregated online casino content, featuring hit titles like Golden Gal’s Cash Towers, Almighty Pegasus and Big Roar. We’re also celebrating the launch of fan-favourite Royal Seven Deluxe,” the company commented.
The company particularly singled out Linda Zaumane, head of account management and Neill Whyte, Bragg’s chief commercial officer for thanks.
“Their hard work and leadership were instrumental in securing and executing this important launch!”
The post Bragg Rolls Out Premium Content Suite with Napoleon Romania appeared first on European Gaming Industry News.
SCCG Management, a leading advisory firm in the global gaming industry, has announced a strategic partnership with Bragg Gaming Group, a worldwide leader in iGaming technology and content solutions.
Through this partnership, SCCG will leverage its extensive global network to introduce operators to Bragg’s award-winning Player Account Management (PAM) platform. Bragg’s PAM delivers a fully managed, end-to-end solution that empowers online casino, sportsbook, and lottery operators with seamless integration, robust compliance support, automated KYC and fraud prevention tools, personalized CRM campaigns, and data-driven player engagement features.
With Bragg’s PAM, operators can manage their entire product suite across casino, sports, and lottery verticals through a single account and single wallet—driving stronger retention, higher lifetime value, and scalable growth across regulated markets.
SCCG is uniquely positioned to support the distribution of Bragg’s technology through its global client partner ecosystem, which spans over 130 partners worldwide. With deep relationships across operators, suppliers, and regulators, SCCG will ensure Bragg’s solutions are presented to the right partners in the right markets, accelerating adoption and maximizing impact.
In addition, SCCG will leverage its decades of experience in tribal gaming, where the company has built trusted relationships with tribal operators across North America. Through its Tribal Roadshow and ongoing collaborations, SCCG has consistently introduced innovative technologies that enhance tribal operations. By aligning Bragg’s leading PAM with these relationships, SCCG will provide tribal operators with advanced tools to streamline operations, strengthen compliance, and expand player engagement across both retail and online environments.
Stephen Crystal, Founder and CEO of SCCG Management, commented: “We are thrilled to partner with Bragg, whose PAM platform represents one of the most advanced and trusted solutions in the iGaming industry. At SCCG, we pride ourselves on connecting operators with technologies that drive sustainable growth and compliance across global markets. Bragg’s innovative platform and proven track record make them an ideal partner for operators seeking both efficiency and differentiation in highly competitive environments.”
Matevz Mazij, CEO, Bragg Gaming Group, said: “We’re thrilled to partner with SCCG Management, a respected leader in the global gaming industry. This strategic partnership is a pivotal step for Bragg Gaming Group, aligning two companies dedicated to shaping the future of online gaming.
“SCCG’s unparalleled global network provides the perfect channel to introduce operators to our award-winning Player Account Management (PAM) platform and expand our footprint with operators worldwide.
“This collaboration will enable us to deliver our scalable, responsible, and player-focused solutions to more partners, accelerating the distribution of our technology and strengthening our position as a global leader in iGaming technology.”
The post SCCG Announces Strategic Partnership with Bragg Gaming Group appeared first on Gaming and Gambling Industry in the Americas.
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