Betinia and CampoBet have announced Diego Simeone as their official ambassador, a move that places one of football’s most recognisable and influential leaders at the heart of both brands’ campaigns.

Simeone is celebrated globally for his winning mindset, discipline, and intensity. Since becoming the manager of Atlético de Madrid in 2011, the Argentine coach has cemented his reputation as one of modern football’s elite, guiding the club to two LaLiga titles. He also had a stellar career as a player, earning over 100 caps for Argentina.

Players of Betinia’s football manager game can test their tactical thinking and advance through a journey that rewards progress. Simeone will help strengthen Betinia and CampoBet’s position with a clear, football-led story that affiliates can activate across content, SEO, social, email and performance media.

Betinia’s five-tier VIP loyalty journey is also built around the idea of progression, mirroring a football career path from Beginner to Amateur, Professional, World Class, and ultimately Legend. This structure gives affiliates an additional retention-led narrative to work with, supporting longer player lifecycles and stronger value beyond the first conversion.

“Diego Simeone is the kind of figure audiences recognise instantly, and that recognition translates into stronger storytelling and higher intent traffic,” said Aviv, Head of Affiliate “Our role is to help partners turn this announcement into measurable performance. We are rolling out updated creative packs, campaign angles and landing page flows designed to lift conversion, while keeping every activation aligned with local requirements.”

2RBO Affiliates combine flexible commission models with a no-negative-carryover policy to help partners scale with confidence. Affiliates also benefit from transparent, real-time reporting, innovative tracking tools, and proactive compliance support, alongside partner loyalty initiatives including personalised account management, exclusive incentives, and VIP networking events.

About 2RBO Affiliates

2RBO Affiliates is a high-performance affiliate programme representing numerous iGaming brands including Betinia and, CampoBet. Built on an advanced platform, the programme combines modern gamification features, flexible commission models, and a no negative carryover policy to help maximise partner profitability. With transparent reporting, innovative tracking tools, and a strong focus on partner support and compliance, 2RBO Affiliates delivers scalable growth and long-term collaboration across competitive markets.

Contact

2RBO Affiliates
https://www.2rbo.com/#team

The post Diego Simeone Named Official Ambassador for Betinia and CampoBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

In a move that unites footballing excellence with cutting-edge iGaming innovation, Betinia and CampoBet—the premier sportsbook and casino brands of Soft2Bet—have officially named Diego Simeone as their global brand ambassador.

The partnership brings the “Cholo” winning mentality to the digital arena, focusing on authenticity, high-intensity engagement, and a player-focused journey.

The Synergy of a Winning Mentality

Diego Simeone is widely regarded as one of the most decorated and defining coaches of the modern era. Since taking the helm at Atlético de Madrid in 2011, he has secured two LaLiga titles, two UEFA Europa League trophies, and two UEFA Super Cups. His playing career was equally illustrious, earning 108 caps for Argentina and two Copa América titles.

“Simeone is one of this era’s defining football managers, recognised for high intensity and an uncompromising drive for progress,” stated a representative for Betinia. “That same mindset sits at the heart of our brand, turning a player’s journey into a growth story with progression and rewards.”

A Revolutionary In-Platform Football Manager

This partnership goes beyond traditional marketing. As part of the collaboration, Soft2Bet is launching a proprietary in-platform football manager game. This feature allows players to mirror Simeone’s own rise to the top:

• Progression System: Players earn points to advance from “Beginner” to “Legend.”

• Personalized Rewards: Unlocking bonuses and perks tailored to local market habits.

• Online Fantasy Matches: Players can face off in head-to-head strategic battles.

• Unique Rosters: Every user manages their own signature lineup and tactics, bringing a deep level of personalization to the sportsbook experience.

Bridging the Gap Between Fans and the Game

By leveraging Simeone’s influence, CampoBet and Betinia aim to build long-term connections with their audiences through localized content that resonates with regional football cultures.

Alex Gitsik, CMO of Soft2Bet, commented on the milestone:

“His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.”

Looking Ahead to 2026

Throughout 2026, Diego Simeone will be the face of exclusive digital campaigns and promotional activities across both brands. The partnership signals a major step forward for Soft2Bet as it continues to evolve its “Platform for Champions” philosophy, ensuring that every player feels like a manager of their own success.

The post Diego Simeone Joins Soft2Bet’s Betinia and CampoBet as Global Brand Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Reading Time: < 1 minute

Soft2Bet, a leading B2B casino and sportsbook turnkey solutions provider, has partnered with Amusnet Gaming to deliver high-quality entertainment across key regulated European markets.

The collaboration expands Soft2Bet’s already diverse range of casino providers, adding Amusnet Gaming to its global casino content that powers a worldwide portfolio of Soft2Bet’s brands, including Betinia, Swiper, Don.ro, ElaBet, TopBet, and others. The partnership features a complete array of over 100 premium slot titles, including fan favourites such as Shining Crown, 20 Golden Coins, Candy Palace, Extra Crown, and Cavemen and Dinosaurs from Amusnet Gaming.

Julia Peeva-Sertov, CEO at Amusnet Gaming, commented: “Partnering with Soft2Bet represents an exciting step in our ongoing mission to bring high-quality, engaging content to players across Europe. We are proud to work with a forward-thinking operator whose platform reaches diverse audiences, and we look forward to delivering our fan-favourite titles and engaging experiences to even more players in regulated markets.”

Yoel Zuckerberg, CPO of Soft2Bet, stated:  “We are always ready to give partners and players the best experience, with fast integrations, proactive support, localised journeys and reliable performance powered by high-value casino player engagement tactics. This partnership with Amusnet is integral to our strategy for sustained growth and excellence, and we are thrilled to work closely together to deliver engaging, high-performance gaming experiences for our customers across our brands.”

This agreement expands Soft2Bet’s portfolio with Amusnet’s titles, pairing them with MEGA’s missions, challenges, and rewards to increase engagement, improve retention, and deliver measurable results across regulated markets. Rollout will follow brand roadmaps and local certification requirements, providing players with more choice and partners with a fast and reliable path to market.

The post Soft2Bet announces partnership with Amusnet Gaming Across Europe appeared first on European Gaming Industry News.