Conferences in Europe
BETBY TO PRESENT MAJOR AI LABS ENHANCEMENTS AT SBC SUMMIT LISBON
BETBY, a premium provider of innovative sportsbook solutions, will unveil a major update to its AI-powered sportsbook suite of tools, AI Labs, at the upcoming SBC Summit Lisbon 2025. The upgrade delivers enhancements across Betting Tips, Personalization, and Entertainment Feed, marking another step in BETBY’s mission to transform the sports betting experience through advanced AI.
The first major enhancement is to Betting Tips, BETBY’s tool that provides data-driven insights to help users make more informed decisions. Already covering multiple sports and esports in 25 languages, the feature now scales to 40,000 events per month, the widest coverage in the industry. Most importantly, BETBY is launching live betting tips, an industry-first that reacts to in-game data and updates recommendations in real time. This ensures players receive advice that reflects the actual match conditions, not outdated pre-match assumptions. Moreover, BETBY also shifted focus from traditional markets such as 1×2 to combined markets like “1×2 & Total”, which deliver both higher margins and stronger interaction when complemented with tips.
The second key update is the launch of the enhanced Personalization engine. Designed to tailor the betting journey to each player, the new model introduces real-time personalization that adapts instantly to bets as they are placed. By combining individual preferences with hourly, daily, and weekly trends, the system empowers operators with precise retention tools while giving players more relevant and engaging experiences.
The third enhancement is an evolution of the Entertainment Feed, BETBY’s AI-based feed for non-sporting events such as movies, series, games, TV shows, and breaking news. The feed has expanded beyond generating markets to actively monitor live developments, ensuring odds remain relevant and settlements are automated. Currently used as an alerting system for traders, this update paves the way for fully automated entertainment markets.
Additionally, BETBY’s AI-powered Risk Management system continues to demonstrate market-leading performance, now identifying the top 15% of high-risk players with 99.99% accuracy. This achievement highlights BETBY’s unique combination of speed, precision, and robust analytics in ensuring a secure and profitable operator ecosystem.
“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets. These innovations empower operators to engage players in ways no other supplier in the industry can match.”
The upgraded AI Labs features will be officially presented at SBC Summit Lisbon 2025, where BETBY will showcase how its AI-driven approach continues to set new benchmarks for personalization, engagement, and operator success. Attendees are invited to visit BETBY at stand C110 to experience first-hand the supplier’s comprehensive sportsbook solution and its latest innovations.
To find out more about BETBY, visit: https://betby.com/
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Conferences in Europe
Wazdan wraps up successful showcase at SiGMA Central Europe
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Wazdan, the leading gain-focused developer, has concluded a successful trip to Rome for SiGMA Central Europe, where the company’s team connected with key partners, unveiled its latest titles and reinforced its growing presence across the region.
Located at booth 4040, Wazdan’s cohort enjoyed intensive meetings with partners and operators, receiving overwhelmingly positive feedback on its latest releases and engagement-boosting features. The event provided an excellent platform to strengthen regional relationships and accelerate the company’s local growth strategy.
Attendees had the opportunity to exclusively explore some of the developer’s highly anticipated and top-performing titles, including Mighty Wild
: Gorilla, Cash Grotto
, 16 Coins
x5000 and Mighty Crown
: Legacy of Mars. Each game captivated operators with its distinctive mechanics and player-driven experiences, underlining Wazdan’s commitment to innovation and entertainment.
Adding to the excitement, Wazdan also presented its festive €6,000,000 Network Promotion, with its Halloween chapter having successfully concluded on the 2nd November and its Christmas stage set to run from 28th November to 31st December, once again offering its partners fresh ways of engaging their player bases.
Wazdan’s appearance at SiGMA Central Europe marks another milestone in its global event calendar, as the company continues to showcase its cutting-edge content and strengthen partnerships across key markets.
Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Central Europe was an incredible opportunity to connect with both new and existing partners.
“The positive response to our portfolio and features reaffirms our focus on creating value-driven, immersive gaming experiences. We’re delighted with the momentum we’ve built in this region and look forward to achieving even greater success together.”
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Betsson
Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025
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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.
With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.
Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”
The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.
This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.
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Alfa Romeo 4C
SOFTSWISS Hands Over Live-Built Alfa Romeo 4C at SiGMA Central Europe 2025
Reading Time: 2 minutes
To mark the launch of the 100th brand in 2025, SOFTSWISS, a global tech leader in iGaming solutions, concluded one of the most talked-about activations at the SiGMA Central Europe 2025 in Rome – the live assembly and gifting of an Alfa Romeo 4C.
Throughout the exhibition, visitors watched SOFTSWISS’ “pit-stop crew” assemble the sports car from engine and chassis to final calibration, showing how the company’s robust product ecosystem reflects the principles of a high-performance racing car. On the final day of the event, Ivan Montik, Founder of SOFTSWISS, personally handed over the keys to the Alfa Romeo 4C to Hugo Baungartner, Chief Business Officer at Lottu, the company’s valued partner.
“I’ve always been drawn to speed and precision – values that connect both racing and iGaming. Over the past few days, our team and partners have literally built this car together, piece by piece. Today, we’re thrilled to welcome our 100th brand powered by SOFTSWISS this year through the Game Aggregator – and it’s especially meaningful that this brand comes from Brazil.
Brazil has become one of the most dynamic markets for iGaming – full of energy, creativity, and passion – much like racing itself,” shares Ivan Montik, Founder of SOFTSWISS.
Hugo Baungartner, Chief Business Officer at Lottu, commented: “We’re proud to be part of this memorable moment and this partnership. SOFTSWISS stands for quality, reliability, and innovation – values that align perfectly with our own. This Alfa Romeo is a symbol of our shared pursuit of excellence and collaboration, and we’re excited to continue working together.”
The ceremony also featured speeches by Olga Resiga, Chief Business Development Officer at SOFTSWISS, and Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, before the official key handover to Lottu.
The Alfa Romeo 4C activation was one of the brightest highlights of SiGMA Central Europe 2025. The live assembly drew a continuous stream of visitors to the SOFTSWISS stand, underscoring the company’s reputation for bold creativity and technological expertise.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Hands Over Live-Built Alfa Romeo 4C at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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