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WinSpirit and Casino Guru Turn Responsible Gaming into a Trend
Talking about Responsible Gaming (RG) is nothing new in iGaming — but doing it in a way players actually enjoy is rare. For WinSpirit, it became a chance to do what the brand does best — think differently, engage, and prove that even the most serious topics can be turned into content players actually want to share.
Instead of burying RG in disclaimers or policy pages, WinSpirit brought together their creativity and expertise of Casino Guru to turn it into a SmartPlay Social Media campaign.
Data-Driven Creativity
Before launching the campaign, WinSpirit turned to its community with a simple question: what do you really know about Responsible Gaming? Nearly 800 players responded, and the results were telling.
- 63% knew the primary goal of RG.
- 46% felt enabling those tools was easy and knew where to find information.
- 56% highlighted WinSpirit’s own email disclaimers (launched this year) as the most effective reminders.
The findings confirmed that awareness was already strong, but also showed that some players still found RG “too complicated.”
“When we asked our community which reminders help them stay mindful, 56% highlighted the email disclaimers developed by WinSpirit Casino this year as the most effective”, – said WinSpirit analytics team manager.
This insight revealed a gap: while some forms work well for many, others may need a different touchpoint to simplify the message. Social media naturally became the next logical step to address the topic.
A Campaign Built for the Feed
The six-part series was crafted not just to inform, but to feel native to social media culture. Players swiped through “red flag or green light” checks, busted common myths with quick-hit facts, and even debated an “unpopular opinion”: games are built for entertainment, not profit. The final self-check felt less like a form and more like a challenge — engaging, fast, and easy to share.
What elevated the initiative further was the expertise behind it. WinSpirit teamed up with Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru — a rare pairing of a progressive operator and an independent authority. In an industry where these voices often stay on opposite sides, this collaboration showed the power of combining creativity with credibility.
Here is what Šimon Vincze said about the initiative: “I am glad we could support WinSpirit on this journey and help bring a successful campaign to life by combining expert insights with natural and engaging communication. Their PR team did an excellent job, as demonstrated by the statistics. Player protection is an integral part of the gambling industry’s development. Sooner or later, most players will expect a certain level of well-being and care. Those who start on this journey earlier will benefit from a competitive edge and a loyal player base.”
Impact That Lasts
Social media reach for the campaign exceeded 10,000 people.
Social Media Engagement achieved 53% and boosted monthly metrics of Social Media pages by 80%. But the main result is still on the way – in the first month alone, WinSpirit saw a 12% rise in player support queries about Responsible Gaming tools.
More importantly, Responsible Gaming shifted from being background noise to a conversation players wanted to join. Awareness turned into curiosity — and curiosity sparked deeper understanding.
“This isn’t about ticking boxes,” says the WinSpirit team. “It’s about giving players the confidence and control that keep the game fun.”
For an industry where communication often feels routine, the campaign proved that creativity doesn’t weaken the message — it amplifies it. Even compliance can capture attention when delivered in the language of players.
The post WinSpirit and Casino Guru Turn Responsible Gaming into a Trend appeared first on Gaming and Gambling Industry in the Americas.
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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