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Soft2Bet Marks Nine Years with Gamification Academy, MEGA Workshops, and Charity Support at SBC Summit Lisbon

Soft2Bet will celebrate nine years of innovation at this year’s SBC Summit Lisbon (Sept 16–18), showcasing its latest gamification technology, leading educational content through the Gamification Academy, supporting the flagship Legends Charity Game, and backing start-up founders at SBC First Pitch.
From September 16 to 18, Soft2Bet will showcase its iGaming platform, turnkey solutions, and MEGA, a data-led retention suite designed for casino and sportsbook brands. Across the three days, the team will demonstrate MEGA through bookable workshops, lead the Gamification Academy by Soft2Bet as part of the Tech Academies programme, and support founders at SBC First Pitch.
Soft2Bet: Backing SBC’s flagship Legends Charity Game
On 15 September, Soft2Bet will join SBC and its founder, Rasmus Sojmark, for the flagship Legends Charity Game in Lisbon, a Portugal Legends versus World Legends match where Luís Figo, the 2000 Ballon d’Or winner, captains Portugal. The fixture brings together Portuguese and international greats with the aim of raising €1,000,000 for humanitarian causes.
SBC CEO & Founder Rasmus Sojmark commented: “Soft2Bet has been a strong partner of SBC’s events from the early days and it is fantastic to see them take it to another level in 2025. We have a number of new initiatives this year at the SBC Summit and Soft2Bet’s support has helped us to develop the Tech Academies programme and push forward with the Legends Charity Game.”
SBC Gamification Academy powered by Soft2Bet
For the first time, SBC will launch the Operators Academy, focused on AI, Marketing, Web 3.0 & Blockchain, and Gamification. During the first day, Soft2Bet will be contributing to the Gamification Academy by Soft2Bet.
The programme features a keynote by Chief Product Officer Yoel Zuckerberg, “Introduction to Gamification & Player Engagement”, the panel “Why Personalisation is the Key to Retention”, moderated by Martin Collins (Chief Business Development Officer), and another panel “The Five Steps of Gamification”, with Alon Eshed (Head of Sales) as a panellist. Yoel Zuckerberg and other senior representatives will share practical strategies for operators on personalising player experiences, integrating gamification into products, and measuring performance. The academy will equip operators with clear, actionable insights to boost engagement, retention, and revenue, providing them with a competitive edge.
“Brands want retention they can prove,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “In Lisbon, we are running focused, one-to-one MEGA sessions that show the playbook, personalised missions, clear KPIs and less bonus waste, so teams can lift engagement and LTV across highly competitive markets.”
One integration. MEGA outcome
Throughout the summit, Soft2Bet will host bookable MEGA workshops at Stand C160, featuring 30-minute one-on-one sessions hosted by Alon Eshed (Head of Sales), with presenters Nicolas Campano (Sales Director) and Slobodan Georgijevski (Senior Sales Manager). Each session will demonstrate how to configure missions and challenges to align with brand goals, monitor uplift through live reporting and control bonus spend via a single integration. Workshop slots are limited and can be reserved via this link: https://www.soft2bet.com/mega
Soft2Bet Invest: developing the industry through innovation
Supporting early‑stage teams is vital to the industry’s progress. Soft2Bet founded Soft2Bet Invest in 2024 to support iGaming and casual gaming entrepreneurs with capital and hands-on business support, focusing on areas such as AI, behavioural-UX analytics, and scalable gaming technology.
Last year in Lisbon, Soft2Bet participated in the SBC First Pitch judging panel; this year, the commitment grows as Soft2Bet Invest presents the competition on 18 September, with a start-up prize package worth over €90,000. The goal is straightforward: to help talented founders introduce new approaches and fresh thinking to a rapidly growing industry.
Nine nominations underline strength in products, platform and leadership
This year, Soft2Bet received nominations across nine award categories at the SBC Awards 2025, highlighting excellence in its brands, MEGA, platform innovations, and leadership. The recognition reflects a consistent focus on localisation, compliance and player experience, helping to build strong brands in highly competitive markets with strict requirements, rigorous marketing standards and a clear performance focus.
The post Soft2Bet Marks Nine Years with Gamification Academy, MEGA Workshops, and Charity Support at SBC Summit Lisbon appeared first on European Gaming Industry News.
Latest News
Seed Wealth and unleash Power with FBM®’s Xing Fú Fortune™ Money Trees multi-game in Mexico!

Xing Fú Fortune Money Trees is now available with a multi-game configuration! Power and Wealth are the two themes of this product joining FBM®’s slot games portfolio. Mexican players can now enjoy seven exciting gaming dynamics with varying bet levels and experience the thrills of a common bonus based on the Prosperity, Strength, and Fortune money trees, along with four jackpots to conquer.
The impressive performance of the Xing Fú Fortune Money Trees slot game in its early months captured the attention and curiosity of Mexican slot enthusiasts, leaving them eager for more. Responding to market demand, FBM developed an extension of this product featuring a multi-game configuration. Players can now experience the mechanics of the Xing Fú Fortune Money Trees game through two distinct themes: Wealth, with bets of 58 credits, and Power, with game rounds of 88 credits.
This step allows FBM to cover a wider audience of players, offering them the chance to live the unique gaming experience delivered by Xing Fú Fortune Money Trees with different bet levels. The Wealth and Power themes keep the feature set and unpredictability behind the high levels of player engagement and retention registered by the single-game version, adding new graphic elements and betting options to the casino operators’ customers.
Three Money Trees are the foundation for this entertaining FBM slot game
The Xing Fú Fortune Money Trees Power and Xing Fú Fortune Money Trees Wealth share a link bonus with three accumulators, which can start with a blue, red, or green coin obtained on any game round.
The Prosperity, Fortune and Strength money trees can unlock the bonus independently or in combination, offering up to seven distinct game experiences. Now let’s recap the rewarding effect of each one of these features:
- Prosperity – the coins of Prosperity are blue, and attribute a random prize for players to collect when they appear on the reels.
- Strength – the red coins symbolize Strength, and they multiply the values of all coins available on the reels to get a numeric prize value then.
- Fortune – the Fortune coins are green, and have the collector effect. When they appear on the reels, they accumulate the value of all the other coins.
The link bonus is also the game mode that allows players to conquer four jackpots: Mini, Minor, Major or Grand.
A disruptive FBM slot game is now available in two configurations
Xing Fú Fortune Money Trees transports players into a universe inspired by Oriental culture and becomes available for casino operators to install and players to enjoy in both single-game and multi-game configurations.
Bonsais, dragons, frogs, carps, ema plaques, fans, white tigers, lanterns, lotus flowers, turtles and phoenixes are some of the typical symbols representing the Asian culture showcased in the Wealth and Power versions of the product. The carefully crafted sounds and graphics blend smoothly with these visual elements, creating an immersive and authentic connection between the player, the slot game and the Asian roots.
Available for the Galaxy II and Auria casino cabinets, Xing Fú Fortune Money Trees ensure a friendly integration on different casino floor layouts in both product configurations.
Following the positive debut of the single-game version, FBM offers the Mexican casino operators a renewed version of the Xing Fú Fortune Money Trees product with additional options for their players. This launch reaffirms the brand’s commitment to the continuous reinvention and evolution of the Mexican gaming industry.
For more details about Xing-Fú Fortune Money Trees Power and Xing Fú Fortune Money Trees Wealth, check the landing page with all details about this product configuration »
The post Seed Wealth and unleash Power with FBM®’s Xing Fú Fortune™ Money Trees multi-game in Mexico! appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Georgia Lottery Takes Retail Experience to Next Level with Scientific Games’ SCiQ Technology

SCiQ Ecosystem Modernizes Lottery Scratch Game Sales, Simplifies Retail Operations
The Georgia Lottery Corporation is taking a major step forward in transforming the way players experience instant scratch games at retail with the launch of Scientific Games’ award-winning SCiQ retail ecosystem at 1,500 locations statewide. The breakthrough retail technology modernizes how scratch games are sold and managed, bringing greater operational efficiency to retailers and a convenient, streamlined purchasing experience for players.
The innovative retail technology rollout is the latest milestone in a long-standing partnership between the Georgia Lottery and metro Atlanta-based Scientific Games, a collaboration that began at the Lottery’s inception in 1993. Through the long-standing partnership, Scientific Games has worked with the Lottery to launch its first scratch game, first second-chance promotion and is soon to launch its first loyalty program.
“Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today’s consumers want to shop,” said Gretchen Corbin, President and CEO of the Georgia Lottery Corporation. “SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximize revenues for the HOPE Scholarship and Georgia Pre-K program.”
A Gold Winner in the 2025 American Business Awards for Operations Management Solution and Bronze Winner in the 2025 International Business Awards for Achievement in Product Innovation, SCiQ is being deployed across the diverse mix of Georgia Lottery retailers, including both major chain and independent stores. Each will benefit from:
- Real-time inventory tracking proven to reduce out-of-stocks and drive increased product sales
- Advanced sales analytics to help optimize sales performance and strategic planning
- Easy-to-use reporting tools that reduce operational time and provide management insights
- Dynamic digital menu boards that elevate the product’s in-store presence and promotion while providing players with real-time updated information
- Game dispensing bins that secure products, reduce theft and provide ticket-by-ticket operational tracking
“We are especially proud to bring the benefits of SCiQ to our home state,” said John Schulz, President of the Americas for Scientific Games. “The Georgia Lottery has always been a forward-thinking partner, and this retail modernization initiative is another move to ensure future growth for its instant game business to sustain future funding for Georgia’s students.”
A leading innovator in the industry, the Georgia Lottery ranked No. 2 in the world for scratch game per capita sales (La Fleur’s 2025 World Almanac). It has been a participant in the Scientific Games Enhanced Partnership program since the Lottery’s inception, benefiting from instant game design and production, portfolio management and game planning services, data analytics, advanced logistics, licensed brand services and retail sales and marketing support. Used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide, the SGEP program drove 31% better performance for U.S. partners in fiscal year 2023-24.
As the world’s largest lottery games company and the fastest-growing lottery systems provider in North America, Scientific Games currently serves more than 150 lotteries in 50 countries around the world.
SCiQ® is a registered trademark of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
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Gambling in the USA
$50 MILLION GUARANTEED IN ACR POKER’S BIGGEST-EVER TOURNAMENT SERIES: THE ONLINE SUPER SERIES XL, LAUNCHING THIS WEEKEND

- $4.25 million guaranteed in Monster Main Events across three tourneys, plus
- $2.8 million guaranteed in Multi-Flight Events
Fresh off the massive Dual Venom tournaments with over $10 million in prize pools, ACR Poker announces the return of its flagship Online Super Series (OSS) XL. From this Sunday through Tuesday, September 30th, players of all bankrolls can jump into supersized poker action and compete for a staggering $50 million in guaranteed prize pools.
Headlining the OSS XL schedule are three monster Main Events. Starting Sunday, September 21st, players can take their shot at the $2 million guaranteed ($2,650 buy-in), the $1.5 million guaranteed ($1,050 buy-in), and the $750,000 guaranteed ($215 buy-in) Main Events.
Adding to the excitement is the high-energy Survivor Flips tourney ($130 buy-in), offering a $150,000 guarantee. Phase 1 and Steps Flips run from Wednesday, September 17th to Sunday, September 21st at 3pm ET. Phase 2 is a regular tournament on September 21st at 3:05pm ET where all players start in the money.
“After heated back-to-back Venom tourneys, the OSS XL feels like the perfect follow-up,” said ACR Pro Chris Moneymaker. “This series offers every type of player a mix of incredible value with a lot of variety. From Main Events to Survivor Flips and Mystery Bounties, plus big guarantees on top, it’s the kind of schedule that gets the whole community fired up, and I can’t wait to dive in.”
In addition, the jam-packed schedule features plenty of multi-flight action. The $630 buy-in Multi-Flight tournament boasts a $1.5 million guarantee, with Day 1’s starting on Sunday, September 7th and Day 2 on Monday, September 29th.
There are also four Mystery Bounty Multi-Flight events, including two $500,000 guaranteed $109 buy-in events, with Day 1’s starting on September 7th and September 21st. Players can jump into the $200,000 guaranteed ($33 buy-in) and $100,000 guaranteed ($5.50 buy-in) events, with the final flight and Day 2 on September 28th.
To add further sweat, ACR Poker’s Leaderboard Contest returns with $65,000 in cash and tourney tickets across three tiers. The High Stakes ($104.50 buy-ins and above) will award a $15,000 top prize, while the Mid Stakes ($16.50 to $88 buy-ins) and Low Stakes (under $15 buy-ins) will award $7,500 and $4,000, respectively.
For further details on the OSS XL, read the ACR Poker blog or visit ACRPoker.eu.
The post $50 MILLION GUARANTEED IN ACR POKER’S BIGGEST-EVER TOURNAMENT SERIES: THE ONLINE SUPER SERIES XL, LAUNCHING THIS WEEKEND appeared first on Gaming and Gambling Industry in the Americas.
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