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The ANJ publishes its 2024 annual report
Since its inception on June 23, 2020, the ANJ has focused on implementing regulations that combine support and oversight with the aim of better protecting players. The first regulatory cycle laid the foundations for the toolbox provided for by the Pacte law and the 2019 ordinance, and its adoption by the regulator and operators.
Substantial progress has been made by operators to meet their obligations regarding the prevention of excessive gambling and the fight against money laundering; these efforts are beginning to be measured in the action plans examined by the ANJ, notably by more excessive gamblers identified. Operators now appear to have better integrated the regulatory framework and, in particular, the objective of reducing excessive gamblers in their customer base. Two decisions of the Council of State have also confirmed the power to supervise the gaming offer and the promotional strategy of monopolies mobilized by the ANJ to protect players and combat excessive gambling .
On the repressive side, the policy of controls and sanctions was affirmed in 2024 with 9 sanctions imposed, some with significant amounts of up to €150,000. Regarding excessive gambling, the ANJ sanctions commission issued a public sanction of €800,000 in January 2025. This decision, unprecedented in the amount of the sanction and its public nature, initiates a new cycle and constitutes an important signal to the entire market.
The fight against illegal supply was finally significantly strengthened in 2024, with 1,335 URLs blocked, 231 administrative actions, and the activation of new levers such as the initiation of financial flow blocking. This action is particularly important since illegal supply is widely used by high-risk players.
However, the risk of excessive gambling is not yet fully under control. The voluntary ban file, for example, is seeing its registrations grow by 20% per year and currently numbers 85,000 people, compared to 40,000 in 2021.
Therefore, in 2024, for its second regulatory cycle covering the years 2024-2026, the ANJ wished to set as the central pivot of its strategic plan the effective reduction of excessive gambling over three years. This objective must necessarily result in a reorientation of the sector’s economic model towards less intensive gambling and less focused on high-risk players.
To make progress on this issue, which concerns all stakeholders, the ANJ is organizing a symposium on gambling addiction on June 27 at the Senate. The aim is to take stock of the obligation to identify and support excessive gamblers, which has been imposed on economic actors since 2019 and which mobilizes public policies, and to debate the improvements to be made. A comparative approach and cross-examinations will allow for a perspective on best practices and trajectories to be followed.
Better coordination between the various stakeholders and, where appropriate, an adaptation of the regulatory framework could be proposed.
For Isabelle Falque-Pierrotin: “Driven by a very dynamic market that has been fostered by digitalization, gambling, which is not a product like any other, has nevertheless become a common consumer product. The objective of reducing excessive gambling set by the ANJ must now translate into an obligation of results that involves reducing the number of excessive gamblers and their contribution to the revenues of gambling operators. More broadly, the fight against gambling addiction requires going beyond sectoral considerations and considering the more global and societal dimension of the phenomenon, which concerns operators, public authorities, the regulator, associations, educators, parents, etc.”
Source: ANJ
The post The ANJ publishes its 2024 annual report appeared first on European Gaming Industry News.
Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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