Baltics
Estonian start-up vows to revolutionise iGaming customer support with AI
Tugi Tark, which literally translates as ‘smart support’, launches an intelligent platform with AI agents to help online casino operators transform customer service
Estonian start-up Tugi Tark has formally launched with a mission to modernise the iGaming industry’s approach to customer support.
According to the tech disruptor, which is only now emerging from stealth mode, the future of player support will be proactive and automated, rather than reactive and manual.
Tugi Tark uses a combination of large language models, machine learning, and a dataset of over 10 million iGaming customer service tickets resolved over the years.
Tugi Tark’s AI agents, available 24/7, resolve a significant percentage of cases independently, increasing each month as support teams train their AI agents. This streamlines the player experience and frees up human staff to focus on higher-value tasks.
Crucially, the agents can provide support in more than 250 languages, a key advantage for iGaming companies operating across multiple markets. Players are assisted in their native language, without the need for third-party translation tools or region-specific teams — reducing costs and breaking down language barriers.
Players parting with money expect fast, effective support at any time. Tugi Tark’s AI agents address this critical pain point. Slow response times remain one of the biggest frustrations in iGaming customer support — often due to staffing constraints.
Proactive support can improve the player experience across a range of issues, including failed payments. When a deposit fails, Tugi Tark receives an API call from the payment system with the error message. This instantly triggers a relevant chat with the player to clarify the reason and provide a solution. The result: improved customer satisfaction, successful deposits, and lower player churn.
Tugi Tark CEO Harpo Lilja said: “We’re convinced we can help operators transform player support from a cost centre into a strategic competitive advantage.
“Support isn’t just about answering questions. It’s about creating momentum, trust, and loyalty. The quality of customer service is critical — it can make or break a VIP programme.
“With human agents, the support times are inconsistent. Support staffing for a multi-market 24/7 operation is challenging and costly. High churn among staff is common, and the limit of talent is an unfortunate reality.
“Combining both human and AI agents is the solution to the problem. AI agents can resolve many queries independently, and the rest are automatically routed to the most suitable human agent to guarantee a fast and effective resolution.”
Tugi Tark is a remote-first company headquartered in Tallinn, Estonia. The business has doubled its headcount in less than a year and is scaling rapidly to meet growing demand.
Five iGaming clients are set to onboard imminently, with further partnerships to be announced before the end of 2025.
“We understand high-value players, compliance, cost optimisation, player safety, and the nuances of iGaming support — because we’ve lived it,” added Lilja, who brings over a decade of experience in iGaming and a proven track record of elevating customer support across hundreds of brands.
“Every feature is designed to solve real-world challenges: regulatory pressure, global player bases, multi-brand operations, and 24/7 VIP care.”
The post Estonian start-up vows to revolutionise iGaming customer support with AI appeared first on European Gaming Industry News.
Anna Borisenkova
Stakelogic Live and Optibet Double Down on Live Casino with Branded Blackjack and Roulette Launches
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Stakelogic Live has reinforced its position in the Baltic market with the launch of exclusive branded live casino tables for Optibet, the leading sportsbook and casino brand in the region and part of global iGaming powerhouse Entain.
Following the successful rollout of Optibet-branded roulette and Optibet-branded blackjack, players in Latvia and Estonia can now enjoy both premium tables, which are now live via Pariplay’s Fusion aggregation platform.
Developed and streamed from Stakelogic Live’s state-of-the-art studio, both blackjack and roulette tables have been fully customised to reflect Optibet’s distinctive branding. Hosted by native-speaking professional dealers and filmed in high definition, the games offer an immersive environment tailored to Optibet’s local player base, combining high production values with seamless gameplay.
This partnership marks a continued strategic expansion for Stakelogic Live, which has rapidly become one of the most sought-after providers of branded and bespoke live casino environments in Europe.
Neil Tanti, Head of Sales at Stakelogic, said: “Optibet is a flagship brand across the Baltic states and we’re proud to bring their identity to life in the live casino space. This collaboration goes beyond adding tables to a lobby, it’s about creating an immersive branded universe that players can connect with. The launch is just the next step in what we expect to be a long and fruitful partnership.”
Anna Borisenkova, Head of Live Casino at Optibet, said: “Optibet has built its reputation on delivering premium gaming experiences with a strong local identity. Partnering with Stakelogic Live to create branded blackjack and roulette tables allows us to enrich that experience even further. These games reflect our brand and set the stage for a truly standout live casino offering across Latvia and Estonia.”
The post Stakelogic Live and Optibet Double Down on Live Casino with Branded Blackjack and Roulette Launches appeared first on European Gaming Industry News.
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HIPTHER, the pioneering events organizer that first put the Baltics on the map for premium networking and learning in the iGaming and tech industries, is proud to announce the launch of HIPTHER Baltics: a new, expanded event format bringing three flagship conferences per year across Vilnius, Riga, and Tallinn.
Since 2018, HIPTHER has been at the forefront of industry development in the region with the event that became known as MARE BALTICUM Gaming & TECH Summit, rotating annually between the Baltic capitals. Now, as part of the events’ major rebranding and expansion, the Baltics receive dedicated focus through HIPTHER Baltics, offering professionals more opportunities than ever to connect, learn, and grow.
In 2026, HIPTHER Baltics will host three specialized events:
- HIPTHER Baltics: Vilnius – iGaming Regulation & Fintech Integration
21 April 2026 | Hilton Garden Inn Vilnius City Centre - HIPTHER Baltics: Riga – Cross-Border Compliance & Player Protection, Baltic Gaming Awards
12 May 2026 | Grand Hotel Kempinski Riga - HIPTHER Baltics: Tallinn – Digital Governance & Startup Innovation & Nordic Focus
2 June 2026 | Hilton Tallinn Park
Each conference will deliver premium learning and networking opportunities for stakeholders across iGaming, fintech, blockchain, AI, cybersecurity, and emerging tech sectors. Attendees can look forward to insightful panel discussions, interactive sessions, and unrivaled opportunities to build lasting connections.
Adding to the experience, each event will include:
- Day 0 Welcome Drinks – a relaxed pre-conference gathering to spark early connections.
- Closing Networking Party – a vibrant celebration designed to strengthen business relationships and collaborations.
- HIPTHER Academy – Launched in 2024, HIPTHER Academy is a structured learning platform embedded within conferences, empowering professionals with in-demand skills and recognized certifications in iGaming and Tech.
Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, stated about HIPTHER Baltics 2026: “Transforming MARE BALTICUM into HIPTHER Baltics marks a huge evolution in how we serve the iGaming and tech ecosystems of the region. By expanding from one annual summit to three flagship events, we’re able to provide more tailored, jurisdiction-specific experiences that dive deeper into the most pressing topics, while continuing to foster the premium networking and knowledge-sharing our community expects”.
With HIPTHER Baltics, the future of iGaming and tech collaboration in the region is brighter than ever!
Learn more about HIPTHER Baltics & Get SUPER Early Bird Tickets Until 31 October 2025!
The post HIPTHER Baltics 2026: Powering iGaming & Tech Connections Through 3 Premier Events appeared first on European Gaming Industry News.
CT Interactive has expanded its international footprint in Latvia with 60 newly certified games and a three-level jackpot tailored for the regulated iGaming market. This achievement underscores the company’s commitment to providing high-quality, engaging content.
“The certification in Latvia is an important step in our ongoing European expansion. We’re proud to introduce a diverse portfolio of games to this regulated market and to further strengthen our presence in the Baltic region,” said Martin Ivanov, COO at CT Interactive.
The newly certified portfolio includes 60 games, featuring top-performing titles that are part of CT Interactive’s three-level jackpot system — Hot Luck. Built on the principles of surprise and inclusivity, this jackpot system delivers a dynamic and rewarding experience for players of all types.
The Hot Luck Jackpot boosts player engagement with its three-level random rewards, making gameplay more exciting and unpredictable. Players can now enjoy popular titles like Win Storm, Wild Clover and Hot 7’s x2 with added thrill thanks to the Hot Luck Jackpot. These games have proven successful across multiple markets and maintain a loyal player base.
The portfolio also features new titles from CT Interactive’s Buy Bonus product line, based on popular games like Duck of Luck, Fruits & Sweets, Doctor Winstein and Nanook the White Ghost. These upgraded versions include one- or three-level Buy Bonus features for even more dynamic gameplay.
The post CT Interactive Expands its Certified Game Portfolio in Latvia appeared first on European Gaming Industry News.
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