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The Game LLC and EQL Games Partner to Launch Two Exciting New Games for The UAE Lottery

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The Game LLC, operators of The UAE Lottery, the first and only federally licensed lottery in the United Arab Emirates and the Gulf region, regulated by the General Commercial Gaming Regulatory Authority (GCGRA), is proud to announce a multi-year deal with EQL Games. As part of this partnership, EQL Games will provide third-party digital content through its iLottery Marketplace to one of the global lottery industry’s most anticipated iLottery platforms. This collaboration marks the beginning of several new gaming initiatives in the UAE, benefiting from a growing catalog of games provided by the 20+ studios currently under EQL’s management, games developed under the EQL Labs label, and the studios added throughout this contract engagement.

Under this agreement, EQL Games will deliver products from its existing portfolio of games and will also provide any third-party products requested by The Game LLC. This multi-year deal ensures a consistent partnership as the platform grows. In addition to supplying world-class content, EQL Games will work with The Game LLC to identify the best product fit for The UAE Lottery’s growing base of players.

In addition to this exciting partnership, The UAE Lottery also launched two new interactive games, Marble Run and Lucky Lagoon, both developed by Random State, an EQL Games studio partner. These fresh, engaging games are set to bring a new level of excitement to The UAE’s lottery platform, offering players more opportunities to win big.

Marble Run is a fast-paced, interactive game where players select one of five racing balls and choose from six ticket price options: AED 5, 10, 20, 30, 40, or 50. As the marbles race down a dynamic track, they encounter obstacles with multipliers, which can increase or decrease the final prize. Players win by finishing in 1st, 2nd, or 3rd place, with rewards up to AED 1,000,000, depending on their final position and multiplier effects.

Lucky Lagoon offers an immersive and rewarding underwater adventure. Players select from six ticket prices (AED 5, 10, 20, 30, 40, or 50) and search for pairs of fish hidden in fish eggs. Players win by uncovering prizes in chests, and the ultimate prize is unlocked by matching all pairs of fish across three areas to reach the sunken pirate ship. With 23 prize tiers, Lucky Lagoon offers prizes up to AED 1,250,000.

Both games introduce engaging experiences with exciting prize opportunities and unique gameplay mechanics. These new additions enhance the overall player experience on The UAE Lottery platform, now available at www.theuaelottery.ae.

“When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”

“We are thrilled to be named the third-party content supplier for the UAE’s new iLottery platform,” said EQL Games Founder & CEO Brad Cummings. “This is one of the most exciting lottery markets in the world, and we are honored to be a part of it, especially at this level. These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”

The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE. Committed to enhancing the entertainment landscape in the UAE, The UAE Lottery focuses on enriching the player experience, implementing robust responsible gaming measures, and delivering socially responsible initiatives.

The post The Game LLC and EQL Games Partner to Launch Two Exciting New Games for The UAE Lottery appeared first on European Gaming Industry News.

Cubeia

Cubeia expands Originals Studio with Turbo Crash launch

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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.

Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.

Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.

Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.

A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.

Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”

The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.

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Claire Osborne Vice President of Interactive at Inspired Entertainment

INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up!™ featuring Cash Bank™ and Zeus Legends of Olympus™ featuring Triple Hit Combo™ across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.

Werewolf It Up™ featuring Cash Bank™ is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.

As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.

Zeus Legends of Olympus™ featuring Triple Hit Combo™ is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.

Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”

The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.

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Chris Loftus CEO of Northern Lights Gaming

Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer

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Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.

The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.

Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.

His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.

This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.

As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.

Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.

“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.

“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.

“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”

Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.

“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.

“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”

The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.

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