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UKGC Launches New Consumer Voice Framework

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The UK Gambling Commission (UKGC) has unveiled a new and improved Consumer Voice framework, marking a major step forward in how the regulator listens to and understands the experiences of people who gamble in Great Britain.

The new framework expands the Commission’s research capabilities by introducing four specialist research suppliers, each bringing unique expertise to the table. This shift allows the Commission to delve deeper into the views, motivations, and behaviours of gambling consumers – including those from underrepresented or harder-to-reach groups such as people gambling on specific gambling products, particular demographic groups and those experiencing negative consequences from their own or someone else’s gambling.

Under the new framework, the Consumer Voice programme will now be supported by:

Yonder Consulting – specialists in mixed methodology research

The Behavioural Insights Team – experts in experimental and behavioural research

Humankind Research – qualitative experts with a focus on hard-to-reach audiences

Savanta – providers of fast-turnaround, cost-effective research.

Each supplier has signed a two-year contract, with the potential for extension until 2029.

“This new framework gives us greater agility and reach than ever before. With these four partners, we’re better equipped to commission high-quality research quickly and use a range of approaches to respond to emerging trends or risks as they develop. The Consumer Voice programme is central to our efforts to ensure our decisions are grounded in the lived experiences of all consumers and the evolving realities of gambling,” said the Gambling Commission’s Head of Research, Laura Carter.

Consumer Voice complements the Commission’s nationally representative Gambling Survey for Great Britain (GSGB) by offering a flexible, targeted approach to gathering insight. It allows the Commission to conduct deep dives into specific issues, test new ideas and track consumer sentiment over time.

In 2024 alone, the programme engaged with over 10,000 gambling consumers. Previous studies have tackled issues like financial risk checks, bonus incentives and gambling during the cost-of-living crisis.

Joe Wheeler, Associate Director of Yonder Consulting, said: “Over the past three years Yonder Consulting have partnered with the Gambling Commission in delivering mixed-methods research for the Consumer Voice Programme. We’ve supported on a wide range of impactful research programmes, covering elements of the consumer experience like trust in the industry, engagement with the unlicensed market, behaviours during key sporting events and the impact of marketing and bonus offers. We’re delighted to continue our ongoing partnership and to support the Commission in delivering against key policy evidence gaps.”

Eleanor Collerton, Senior Advisor of the Behaviour Insights Team (BIT), said: “We’re delighted to contribute to the Gambling Commission’s Consumer Voice programme. As a global research and innovation consultancy, BIT combines a deep understanding of human behaviour with evidence-led problem solving to improve people’s lives. We’re excited to contribute our expertise in experimental research to generate new insights, address key evidence gaps, and help ensure consumer voices shape meaningful and effective gambling policy, building on more than five years of work to reduce gambling harms in GB.”

Tom Silverman, Co-Founder of Humankind Research, said: “Humankind Research specialises in research with a positive impact, and much of our work is exploring lived experience of complex issues and under-served groups. So we are delighted to be chosen to be the Gambling Commission’s partner for ‘in-depth qualitative research’ within the Consumer Voice framework. It is a fantastic opportunity to work in close collaboration with the Commission to really understand the experiences and needs of people who are involved in or affected by gambling; using sensitive and inclusive research approaches to gain strategic insights that can help to guide policy and priorities.”

The post UKGC Launches New Consumer Voice Framework appeared first on European Gaming Industry News.

Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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NSW: EOI Opens for Candidates to Replace Retiring NICC Chief Commissioner and Commissioner

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The NSW Government has announced the opening of an expression of interest process for Chief Commissioner and Commissioner roles on the NSW Independent Casino Commission (NICC).

On 20 May 2026 the Governor of NSW, on the recommendation of the Minister for Gaming and Racing David Harris, re-appointed the NICC Chief Commissioner Philip Crawford, and Commissioner Stephen Parbery for additional six-month terms to 24 November 2026.

The reappointments will ensure stability in the NICC’s leadership in coming months and an orderly transition to new commissioners.

Mr Crawford and Mr Parbery have announced they will retire from public service when their tenures expire in November.

Both were inaugural members of the NICC when it was established in September 2022 in response to the Bergin Inquiry recommendations to strengthen casino regulation and oversight in NSW.

Prior to appointment to the NICC, Mr Crawford served as Chairperson of the Independent Liquor and Gaming Authority (ILGA), while Mr Parbery served as an ILGA board member.

Both Mr Crawford and Mr Parbery played crucial roles in the NICC’s response to the two Bell inquiries into The Star and have contributed to strengthening oversight and accountability across the casino sector including the transition of Crown Sydney to an unrestricted licence.

The appointment process for the NICC Commissioner vacancies is being undertaken in accordance with requirements under the Casino Control Act 1992.

This includes establishment of a selection panel to prepare a list of recommended candidates for consideration by Minister Harris, as well as the appointment of a probity adviser.

The expression of interest process is open until Monday 3 August.

Minister for Gaming and Racing David Harris said: “I thank Philip Crawford and Stephen Parbery for their service and leadership, particularly during a critical period for casino regulation in NSW.

“As Chief Commissioner, Philip Crawford has played a key role in ensuring both casino operators meet strict regulatory requirements, following the various casino inquiries.

“His leadership has been instrumental in overseeing complex probity assessments, remediation programs and contingency planning during a period of significant regulatory reform and scrutiny.

“Stephen Parbery has also made a substantial contribution as Commissioner, bringing considerable expertise and judgement to the Commission’s work.

“Both Commissioners have helped drive important regulatory improvements that have restored public confidence in the integrity of casino regulation in NSW, and I thank them for their dedicated service.”

The post NSW: EOI Opens for Candidates to Replace Retiring NICC Chief Commissioner and Commissioner appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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