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Cosmic Collaboration of TotoGaming and Pragmatic Play

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Motivating and Result-Oriented Challenges

On March 4, 2025, TotoGaming launched Journey to the Galaxy, a game developed in collaboration with leading content supplier Pragmatic Play. The game’s creation story is about more than just a partnership.

In 2024, Pragmatic Play announced a competition for licensed operators in the Armenian market, awarding points for completing challenges designed to boost player engagement. The prize was an exclusive bespoke game tailored to the operator’s precise requirements.

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“For TotoGaming’s team, this was an exciting opportunity to test our skills. Although our brand has been in the market for 20 years, we love participating in competitions and setting new challenges for ourselves. Pragmatic Play’s competition was exactly that. Our team spent months developing creative marketing campaigns and coming up with innovative approaches. The result is TotoGaming’s victory, which was truly inspiring,” says Victorya Harutyunyan, Head of Product Marketing Department.

Introducing “Journey to. the Galaxy”

After TotoGaming won the competition, the process of developing the exclusive game began. One of Pragmatic Play’s existing games already featured all the elements that interested TotoGaming, from Buy Bonus options to free spins. The next step was to define the new game’s theme and branding.

“This is where one of the most exciting phases began. Our team found the concept we wanted to visualize in this game—an extension of TotoGaming’s vision and mission. The idea was to transport users to another ‘gaming’ world, essentially to another TotoGaming galaxy. That’s how the game got its name—Journey to. the Galaxy. We worked extensively with Pragmatic Play on every detail—from TotoGaming’s flag to the well-known Toto icon. Even the music was carefully selected,” Victorya Harutyunyan added.

The careful attention to detail is reflected in the fact that both TotoGaming and Pragmatic Play were meticulous in their approach to the game’s development. The TotoGaming team outlined the concept, while Pragmatic Play designed and built the game to the high standards for which it is valued. The project started on July 9, 2024, and was completed in March 2025.

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The final product is a new, dynamic game with captivating visuals and engaging mechanics, designed to resonate with the Armenian market.

“This collaboration also unlocks cross-promotion and expanded marketing opportunities, allowing us to strategically plan game teasers and targeted communications that strengthen player engagement”, concluded TotosGaming’s Head of Product Marketing Department.

The post Cosmic Collaboration of TotoGaming and Pragmatic Play appeared first on European Gaming Industry News.

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Elantil strengthens its marketplace with Hub88 partnership

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Revolutionary platform solution provider adds over 12,000 cutting-edge casino titles to its portfolio after integrating with industry-leading casino aggregator

Elantil, the ambitious new platform solution provider aiming to redefine relationships between operators and suppliers, has announced it has significantly expanded the range of options available via its online marketplace after striking a new partnership with Hub88.

A high-profile integration with one of iGaming’s most successful casino aggregators, the deal will see an incredible range of 12,000+ state-of-the-art casino titles from over 120 of the industry’s leading software studios made available to Elantil clients – and all at no extra cost to the operator.

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As the Elantil model enables clients to form contracts with suppliers without the need of an intermediary, the company doesn’t dictate the terms of their agreements and never charges any  additional commission, allowing operators to enjoy simple, cost-effective one-click integrations.

Boasting one of the largest content libraries in the industry, a powerful back office and customer support that’s available 24/7 in a variety languages, Hub88 prides itself on offering the next generation of casino aggregation and can help operators provide a more tailored user experience.

The aggregator’s advanced personalisation model draws on player interaction data to create recommendations for top games, similar games and custom lobbies, meaning customers can find the content they love faster and also enjoy titles that have been curated to their preferences.

Offering all this and more, the addition of Hub88 to the Elantil’s Marketplace will provide a major boom to the company’s clients and marks the third such expansion Elantil has made in the past month  – again reiterating its commitment to rewriting the playbook for online platform solutions by connecting as much third-party providers it can to its current and future operators.

John Debono, Chief Technical Officer at Elantil, said: “The Elantil marketplace was designed to connect operators with a comprehensive range of iGaming products and the addition of Hub88’s content will only strengthen this proposition further. Offering one of the largest libraries in the industry, Hub88 puts over 12,000 games at operators’ fingertips – all of which are now available via our easy and cost-effective plug-and-play solution.”

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Ollie Castelman, Managing Director at Hub88, said: “At Hub88 we pride ourselves on providing the next generation of casino aggregation, so it’s only natural that we’d choose to partner with a company that’s rewriting the rulebook when it comes to online platform solutions. With all our content now available via the Elantil Marketplace, interested clients can reach out to us with their requests and we’ll supply the details they need to integrate our games directly from the platform.”

The post Elantil strengthens its marketplace with Hub88 partnership appeared first on European Gaming Industry News.

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Spinmatic scales up in Greece and other core markets with Novibet

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Spinmatic, leading B2B provider of premium casino games, keeps growing massively across key markets such as Greece, by working hand in hand with Novibet, cutting-edge gametech operator known for its strong presence across multiple international markets.

This partnership allows Spinmatic to extend its reach well beyond Greece, offering players worldwide access to its top-tier casino games, known for popular mechanics, rich themes and superior graphics.

Norbert Mathies, Managing Director at Spinmatic, has proudly stated: “It’s a pleasure to be part of Novibet’s offering in core markets and reach all their players with our superior casino games. Greece has been a stronghold for us and we’re thrilled to build on that success and extend it worldwide.”

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This partnership is part of a broader Softquo Holding strategy as GoldenRace,  Spinmatic’s sister company and trusted Virtual Sports provider Greece and worldwide, is also partnering with Novibet.

Foteini Matthaiou, Casino Product and CRM Director at Novibet said, “This exciting partnership with Softquo marks a significant step forward in enhancing our gaming portfolio and delivering an enriched experience to our players. We are confident that teaming up with Softquo will drive innovation and bring fresh entertainment options to our valued customers.”

As part of its non-stop expansion, Spinmatic brings a selection of fruit-themed Slots – long-time favourite among players – including the top ranked Sizzling Blaze Deluxe. It also introduces its fast-paced Crash games, with adrenaline-fueled titles like Meteoroid & Meteoroid Deluxe.

Players will enjoy Spinmatic’s Jackpot collection – highly sought-after in Greece and around the globe – with different titles like Sizzling Blaze Jackpot Deluxe & Poseidon Jackpot available depending on the country.

The post Spinmatic scales up in Greece and other core markets with Novibet appeared first on European Gaming Industry News.

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Todd Cravens Named President of Betson Gaming Division

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H. Betti Industries Inc, the leading distributor of amusement and gaming equipment and parts, has announced the appointment of Todd Cravens as President of Betson Gaming. In this expanded leadership role, Cravens will oversee all aspects of its growing gaming division, with a focus on expanding market share, building the product portfolio, and accelerating growth in new and existing markets.

Since joining the Company in January 2025 as Senior Vice President of Gaming, Cravens has made an immediate and measurable impact across the business. His leadership has helped sharpen Betson’s gaming strategy, align the team, and focus on new revenue streams, while also bringing operational discipline and strategic vision to other areas of the company.

“Todd has quickly proven himself to be a dynamic and transformative leader and a key member of our senior Leadership team. In a short period of time, he’s elevated not just our gaming business but added value across the entire enterprise. We’re excited for what’s ahead as he takes this next step,” said Bob Geschine, President of H. Betti Industries.

With decades of experience in gaming and amusements, including prior roles as CEO of Galaxy Gaming and other executive leadership positions in the casino and amusement industries, Cravens brings a unique blend of industry expertise, customer focus, and entrepreneurial energy.

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As President of Gaming, Cravens will focus on:

• Expanding Betson’s gaming footprint in key regulated markets

• Driving new product partnerships

• Leading legislative strategy for emerging markets

• Building a high-performance sales and service organization

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• Enhancing Betson’s brand as a leader in both gaming and amusements

“The Betson name has a rich legacy in gaming and amusements, and I’m honored to lead our efforts to take that to the next level. This is a growth story — and we have a talented team, a great product portfolio, and a tremendous opportunity to grow our business and help our customers win,” said Cravens.

Cravens will continue to be based in Betson’s Henderson, Nevada office and will report directly to Bob Geschine, President of H. Betti Industries.

The post Todd Cravens Named President of Betson Gaming Division appeared first on Gaming and Gambling Industry in the Americas.

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