Latest News
ALT Sports Data and bet365 Announce Global Partnership

ALT Sports Data, the leader in providing comprehensive sports betting data engagement solutions for alternative and emerging sports, has announced a global partnership with bet365, one of the world’s leading online gambling companies. This collaboration aims to bring innovative sports betting experiences to a broader audience by leveraging ALT Sports Data’s official sports partnerships and bet365’s extensive reach and market expertise.
Through this partnership, bet365 will leverage ALT Sports Data’s official data analytics, real-time information and unique fan access across their growing portfolio of premier sports properties. This initiative will provide bet365 with access to a wide range of new betting opportunities and audiences, driven by the most accurate and detailed data available.
As the sports betting industry expands, there is a growing demand for fresh and unique betting opportunities that appeal to a broader audience. ALT Sports Data excels in delivering critical insights for sports that have traditionally been underrepresented in betting markets. By partnering with bet365, this collaboration aims to not only diversify the sports covered but also to drive engagement from new and differentiated bettors who are eager for engaging and different betting options.
“We are thrilled to collaborate with bet365, a true global leader in sports betting. This partnership marks a significant step in our mission to bring alternative sports into the mainstream. By providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of sports fans,” said Joe Dunnigan, Founder/ CEO of ALT Sports Data.
For bet365, this partnership represents a strategic move to diversify its offerings and further enhance its position as a market leader. By incorporating ALT Sports Data’s innovative data solutions, bet365 will be able to offer more customised and engaging betting markets, attracting not only existing users but also new and differentiated bettors who make up the 1B+ global fans of the alternative sports audience.
“ALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader. We look forward to integrating new developments as we continue to create the best player experience for our customers,” said a bet365 spokesperson.
The post ALT Sports Data and bet365 Announce Global Partnership appeared first on European Gaming Industry News.
Compliance Updates
Former Entain exec Jez White joins BetComply

BetComply, iGaming’s most trusted technical and regulatory compliance firm, has hired the former Entain executive Jez White in a new role overseeing safer gambling and sustainability.
White joins BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics. His expertise across responsible gaming, risk management, and player protection technology has been instrumental in shaping industry standards.
In his new position, White will design and implement safer gambling strategies, audit existing safer gambling models and design CRM strategies for BetComply clients.
Daniel Brookes, CEO of BetComply said: “We’re thrilled to welcome Jez, who has been at the very cutting edge of regulated online gaming for many years now. Few, if any, can match his level of expertise, and this is a major coup for BetComply and our partners. His insights and experience will be invaluable as we continue to set new benchmarks in compliance and sustainability.”
Jez White, Safer Gambling & Sustainability Specialist at BetComply, added: “I’m incredibly proud of the advancements made in player protection during my eight years at Entain, and I’m now excited to join BetComply. They have very quickly emerged as the leading compliance firm in our industry, and I’ll be contributing to their vision of creating a safer and more sustainable gaming sector.”
While at Entain, White led the implementation of an industry-leading safe gambling strategy that incorporated pattern recognition models and real-time interaction technology.
BetComply has been expanding its senior team over recent weeks. In February, Paola Menchem was brought in to lead its legal and regulatory compliance services.
The post Former Entain exec Jez White joins BetComply appeared first on European Gaming Industry News.
Canada
Swintt games launch on LuckyDays brands

Sought-after software provider announces new partnership deal that will see its full suite of slots go live at leading Lucky7 brands including LuckyDays.se
Having steadily expanded its presence in regulated markets in recent months, in-demand software provider, Swintt, has announced it has made further in-roads into Scandinavia and Ontario after signing a new partnership deal with licensed network, Lucky7.
Operating a wide range of high-profile online casino brands, Lucky7 has a strong presence not only in Scandinavia, where it runs platforms like LuckyDays.se and LuckyDays.com/fi – but also in Ontario, further expanding its global footprint. Through this new deal, all platforms in the Lucky7 portfolio will now have access to Swintt’s complete selection of state-of-the-art slots.
With this huge library of content not only including SwinttPremium and SwinttSelect games, but also titles from the recently-established Elysium Studios Driven by Swintt line, the collaboration will ensure that all Lucky7 customers can enjoy an even greater choice of quality gaming options.
While Swintt’s core product offering has already built up a strong following across Europe, it’s the Elysium Studios range of games that will likely hold the most appeal for Lucky7, given these titles have been designed specifically with modern markets like Scandinavia in mind.
Packed with innovative features and mobile-optimised mechanics, some of the games in the Elysium Studios line-up that will now go live across the Lucky7 network include I Hate Fairytales, Wild Wild North and the highly anticipated upcoming title, Pirate Pledge Hold & Win.
Scheduled to launch this March, the new game promises to be a swashbuckling adventure across the seven seas where players can harness the power of expanding wilds and special Pirate Spins to boost their base game winnings, making it an ideal choice for all fans of next generation slots.
Of course, with that merely being the tip of the iceberg in terms of the new games that will shortly be coming to Lucky7 brands, the partnership will help the company cement its position as a Scandinavian market leader while also helping Swintt get its games in front of a wider audience.
Lars Kollind, Head of Business Development at Swintt, said: “Scandinavia has always been an important market for Swintt – and with our new Elysium Studios line-up, we’re even better positioned to give players in the region the type of content they want. With this in mind, the timing of this partnership with Lucky7 is perfect, as it will not only help us put our titles in front of a wider audience but also allow the network to offer an even stronger range of modern gaming options.”
Klara Sedlarikova, Casino Manager at Lucky7, said: “As a brand with a strong focus on regulated markets, it’s important for Lucky7 to constantly stay on top of evolving tastes and preferences of our customers. By adding Swintt titles to our network we’ll be able to offer our players an even wider choice of quality content, all of which has been designed with this modern, tech-savvy audience in mind.”
The post Swintt games launch on LuckyDays brands appeared first on European Gaming Industry News.
Latest News
Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry

In a world where slots are all about the thrill of the spin, PopOK Gaming has raised the stakes—bringing the high-rolling world of art and fortune together in Eye on the Money, an industry-first collaboration with globally renowned street artist Alec Monopoly.
This is not just another slot game. This is a statement, a revolution in gaming.
Imagine spinning the reels on a game that besides promising jackpots and multipliers immerses you in the rebellious, opulent world of Alec Monopoly’s signature art.
PopOK Gaming has seamlessly blended the excitement of slot gaming with the exclusivity of modern street art, offering players an experience that is as visually stunning as it is rewarding.
What makes Eye on the Money stand out? It’s more than just reels and wins—it’s a celebration of luxury, success, and fortune.
PopOK Gaming is no stranger to pushing boundaries, but Eye on the Money sets a new standard for creativity in the industry. And now, the wait is over. The reels are live, the stakes are high, and fortune favors those who dare to spin.
Ready to Play?
Eye on the Money is now available for players and casino operators ready to embrace the next era of slot gaming.
The post Eye-on-the-Money by PopOK Gaming Brings a New Breath to Slot Industry appeared first on European Gaming Industry News.
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