Connect with us

Brazil

SCCG Partners with SFT Combat to Unlock Sports Betting Sponsorships for Brazil’s Largest MMA League

Published

on

sccg-partners-with-sft-combat-to-unlock-sports-betting-sponsorships-for-brazil’s-largest-mma-league

 

SCCG Management, a global leader in gaming advisory and sponsorship development, has announced a strategic partnership with SFT Combat, Brazil’s premier mixed martial arts (MMA) organization, to facilitate betting sponsorship opportunities within Brazil’s rapidly growing sports betting market.

SFT Combat has redefined the landscape of combat sports in Brazil, boasting the largest roster of top-ranked national fighters and an unmatched commitment to fair, balanced matchups. The promotion stands as the only combat sports event in Brazil to air the entire fight card on free-to-air network television, providing unparalleled continuity and exposure. This approach allows fans to follow fighters’ careers from their early bouts to championship moments, creating deep connections with the athletes and elevating the sport’s reach.

With over 160 fights broadcasted, 77 hours of televised content, and a nationwide audience that has averaged 1.4 million weekly viewers—peaking at 2.5 million—all in 2024, SFT Combat has solidified itself as a dominant force in Brazilian sports entertainment. It has also introduced a new level of high-intensity combat with SFT Xtreme, a striking-only discipline featuring 100% stand-up action with no wrestling or ground fighting, which has quickly become a fan favorite. Some believe its adrenaline-fueled format has the potential to surpass MMA in mainstream popularity.

Through this partnership, SCCG Management will leverage its expertise in the Brazilian gaming market to connect SFT Combat with leading sports betting operators and brands. SCCG has a proven track record of securing high-impact sponsorship deals across sports, with partnerships that include the Cincinnati Bengals, Colorado Rockies, Hendrick Motorsports, and Pillow Fight Championship. By tapping into SCCG’s global network and industry expertise, this collaboration will drive new revenue opportunities and enhance the commercial appeal of combat sports in Brazil.

Stephen Crystal, Founder & CEO of SCCG Management, stated: “Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience. SCCG specializes in securing the right partners for the right opportunities, and we’re thrilled to help drive SFT Combat’s sponsorship growth in the gaming sector.”

David Hudson, President of SFT Combat, commented: “I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage. This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, we’re redefining the future of combat sports!”

SFT Combat has thrived under David Hudson’s leadership for the past six years, during which he has transformed the promotion into a media powerhouse. Before assuming the presidency, Hudson honed his craft at Swen Group, SFT’s parent company, where he earned accolades as an award-winning producer in film and video production. His innovative approach and entertainment-driven vision have reshaped the spectacle of combat sports, setting SFT apart from traditional fight promotions.

SCCG Management brings unparalleled experience in navigating regulatory landscapes, structuring high-value sponsorship agreements, and maximizing brand exposure for sports properties. Through this collaboration, SCCG will support SFT Combat in identifying and securing sponsorships that align with its brand, determining the value of key sponsorship assets, and developing long-term strategic partnerships that go beyond traditional sponsorships to include co-development and revenue-sharing opportunities. As the Brazilian sports betting market continues to expand, this partnership positions SFT Combat as a premier platform for operators looking to engage with one of the country’s most passionate fan bases.

The post SCCG Partners with SFT Combat to Unlock Sports Betting Sponsorships for Brazil’s Largest MMA League appeared first on Gaming and Gambling Industry in the Americas.

Aviator

SPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR”

Published

on

spribe-wins-interim-injunction-in-brazil-–-court-orders-betnacional-to-immediately-cease-unauthorized-use-of-“aviator”

Following a claim by SPRIBE OÜ, the Court of Justice of Pernambuco (TJPE) has issued an immediate injunction against NSX Brasil S.A. regarding the unauthorized use of the “AVIATOR” brand.

Court Mandate and Enforcement 

The Court granted the request for active effect, ordering NSX Brasil S.A to immediately cease using the “AVIATOR” trademark, as well as any identical or confusingly similar signs, including the reproduction of visual, graphical, or audiovisual elements associated with the Claimant’s product. The Court has imposed daily fines for non-compliance. This measure is will remain in force until further decision or final judgment of the appeal. The Court’s decision noted the plausibility of the legal claim based on SPRIBE’s ownership of the “AVIATOR” trademark, which is registered with the National Institute of Industrial Property (INPI). This registration grants the owner exclusive use rights throughout the Brazilian territory under the Industrial Property Law.

About Betnacional 

Betnacional is one of the most prominent sports betting brands in the Brazilian market. It is operated by NSX Brasil S.A., which recently became a core part of the global gaming giant Flutter Entertainment Plc, following Flutter’s acquisition of a majority stake in the NSX Group. Worth to note, that Betnacional had been an authorized licensee of SPRIBE since 2022. While SPRIBE is deeply loyal to its clients and values long-term professional relationships, the company stated that it cannot tolerate violation of its intellectual property. The legal dispute arose after Betnacional featured a game under the “Aviator” name, offered by “Aviator Studio” since 2025. According to SPRIBE OÜ’s allegations, this version is an unauthorized reproduction of their popular crash game, AVIATOR, which was developed by SPRIBE in late 2018 and has been established in the global entertainment market.

Global Stance on IP Protection

This interim decision in Brazil marks a significant milestone in SPRIBE’s worldwide strategy to safeguard its assets. The company is actively monitoring markets across all continents and will continue to enforce its trademark and copyright protections in every jurisdiction. SPRIBE remains committed to taking all necessary legal actions against infringer to protect the integrity of the original “AVIATOR” experience and ensure a fair, transparent environment for its global player base.

The post SPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR” appeared first on Americas iGaming & Sports Betting News.

Continue Reading

BETANO

Betano inaugura canchas revitalizadas en Brasilia con obras firmadas por artistas locales

Published

on

betano-inaugura-canchas-revitalizadas-en-brasilia-con-obras-firmadas-por-artistas-locales

Evento en el Parque da Cidade contó con la presencia de autoridades, deporte y arte, con obras de Mão y Toys; la acción forma parte de la iniciativa Betano en Movimiento

Con motivo de su 66.º aniversario, Brasilia recibió un regalo especial de Betano: dos canchas revitalizadas en el Parque da Cidade Sarah Kubitschek, en el corazón de la capital federal.

El nuevo espacio, que cuenta con obras de los artistas locales Toys (@toys) y Mão (@mao.arte), fue inaugurado en un evento este sábado (11) y contó con un circuito de básquet 3×3 organizado por CUFA-DF y presentaciones culturales.

El evento marcó un nuevo capítulo en la historia del parque, reconocido como el mayor parque urbano de América del Sur y uno de los más grandes del mundo.

La revitalización de las canchas forma parte de la iniciativa Betano en Movimiento, que busca ampliar el acceso al deporte y a la actividad física mediante la recuperación de espacios públicos y la promoción de actividades deportivas comunitarias.

Es una alegría estar en un momento tan simbólico, entregando un regalo que será un legado para la ciudad. Para las obras de las canchas, buscamos valorar artistas locales que aportaran la identidad de Brasilia al espacio, conectando arte y deporte”, afirmó Guilherme Figueiredo, Director de Relaciones Institucionales de Betano.

Inauguración con canasta y corte de cinta

La inauguración comenzó con una primera canasta anotada por Renato Junqueira, Secretario de Deporte y Ocio del Distrito Federal.

Tras recibir una asistencia de los artistas Mão y Toys, el secretario encestó en ambas canchas.

Nos sentimos muy honrados de recibir este regalo de Betano para nuestra ciudad.

Este parque es icónico, democrático y accesible, y esta alianza es fundamental. Estoy seguro de que todos los que vengan a jugar aquí luego comentarán lo bonito y colorido que es el espacio.

Se convertirá en una referencia dentro del parque”, declaró durante la ceremonia.

También presente en el evento, la gobernadora del Distrito Federal, Celina Leão, destacó la importancia de la revitalización.

Queremos sumar aliados que aporten valor. Hoy aquí se puede ver movimiento, arte y deporte ocurriendo al mismo tiempo. Estoy muy feliz de participar. Soy atleta, me gusta el deporte y lo practico todos los días.

Estoy segura de que abre puertas y cambia la mentalidad de las personas. Agradezco a los socios que hicieron posible este momento.

Las canchas están tan bonitas que dan ganas de quedarse”, comentó, tras también encestar en las canchas.

Obras inspiradas en Brasilia

Con colores vivos en tonos de azul, naranja y amarillo, las intervenciones artísticas rinden homenaje a los íconos, la arquitectura y el paisaje de Brasilia.

La ejecución técnica estuvo a cargo de Hoopers, dando continuidad a un proyecto iniciado en Río de Janeiro, con una cancha inaugurada por el jugador de baloncesto Giannis Antetokounmpo, estrella de los Milwaukee Bucks en la NBA.

El artista Daniel Morais, conocido como Toys, explicó que buscó trasladar al espacio las líneas rectas y angulares típicas de los edificios de la ciudad, además de rendir homenaje a su fundador.

La historia de Brasilia y de sus pioneros es increíble. Juscelino Kubitschek fue el primer soñador: creyó en una idea y la hizo realidad al construir la capital. Es muy especial ver mi arte formando parte de la vida de las personas, como si ellas también participaran en la obra”, afirmó.

Por su parte, Luis Fernando Santos, conocido como Mão, incorporó elementos icónicos y de la fauna local, destacando el lobo-guará, el caracará y la Plaza de los Cristales.

Fue una experiencia muy especial poder hacer un trabajo para Brasilia, aún más en el Parque da Cidade. Intenté representar los colores del lugar, la fauna, la flora y también sus monumentos. Es muy gratificante ver a la gente usando la cancha que pinté.

Espero que sigan aprovechando este espacio y que los inspire a conectarse cada vez más”, señaló.

Impulso al deporte y la cultura

El evento también incluyó un circuito de básquet 3×3 en colaboración con la Central Única de las Favelas (CUFA-DF). En esta modalidad, equipos de tres jugadores compiten en partidos rápidos en media cancha.

Gana el equipo que alcanza primero los 21 puntos o, si se cumple el límite de 10 minutos, el que haya anotado más canastas.

En la categoría masculina participaron equipos como Guariroba Raptors, ESCS, Capital Basquete y Gama 3×3, mientras que en la femenina compitieron Ipê Rosa, AAAESCS, PCDF y AVABRA.

Durante los intervalos, el público disfrutó de presentaciones de breaking con los b-boys Navarro 061, Breakmove y Nathan, y la b-girl Thaty. La música estuvo a cargo del DJ Afrika, y la conducción del evento por Alex Hadda y Cami Abreu.

Unidad móvil de mamografías ofreció exámenes gratuitos

Como parte de la acción, la unidad móvil de mamografías de la Fundación Laço Rosa ofreció exámenes gratuitos para la detección precoz del cáncer de mama.

La unidad también estará presente en Cidade Estrutural y en la Rodoviária los días 14 y 15 de abril. Para participar, es necesario registrarse previamente en el sitio www.mamografiasalva.com.br.

Sobre Kaizen Gaming | Betano

Kaizen Gaming es una de las mayores empresas de GameTech del mundo.

Con foco en tecnología y personas, busca mejorar continuamente la experiencia de juego online que ofrece a millones de clientes en todo el mundo, además de entretener a los aficionados al deporte de manera divertida y responsable.

Es propietaria de Betano, una marca premium de apuestas deportivas y juegos online con presencia en Europa, América y África.

La empresa cuenta con más de 3.000 empleados a nivel global.

En Brasil, Betano está presente en las dos principales competiciones del país, el Brasileirão Betano y la Copa Betano de Brasil, además de ser socio oficial del Flamengo.

Kaizen Gaming ha sido reconocida como una de las principales compañías del sector, recibiendo premios como “Operador del Año” en los EGR Operator Awards y en los SBC Awards 2025.

Vea más en www.betano.bet.br

The post Betano inaugura canchas revitalizadas en Brasilia con obras firmadas por artistas locales appeared first on Americas iGaming & Sports Betting News.

Continue Reading

bets

TQJ bets on entertainment and responsible gaming in Brazil’s regulated market

Published

on

tqj-bets-on-entertainment-and-responsible-gaming-in-brazil’s-regulated-market

Backed by Grupo Silvio Santos, founded by Silvio Santos, the company aims to position itself as a platform that goes beyond traditional betting.

In an interview during BiS SiGMA South America, Fernando Justos Fischer, CEO of TQJ, detailed the company’s strategic pillars, the sector’s challenges and its long-term vision for the Brazilian market.

According to Fischer, the current moment is one of consolidation in the regulated market.

The expectation is that the sector will move toward more mature discussions, focusing on compliance, sustainability and user protection.

In this context, the event is seen as a strategic space for alignment between operators, regulators and partners, driving more structured growth.

TQJ’s strategy is based on three main pillars: strengthening brand and distribution by leveraging the group’s assets; a data-driven operation focused on efficient acquisition and sustainable retention; and responsible gaming as a core principle of the business.

All of this, according to the executive, is supported by technology and intelligence applied to the user experience.

The backing of Grupo Silvio Santos is highlighted as a key competitive advantage.

For Fischer, the combination of credibility, scale and expertise in entertainment allows TQJ to position itself as an accessible, trustworthy brand with a strong connection to the Brazilian audience.

The goal is to lead the market in trust and responsibility.

In a highly competitive environment, the company is focusing on integrating proprietary distribution, gamified experiences and the intensive use of data and artificial intelligence for personalization.

Fischer notes that competitive advantage will increasingly lie in retention, supported by advanced CRM, engagement mechanics and solid responsible gaming practices.

During the event, this positioning was also demonstrated in practice.

Bet do Milhão came to life in a live game show format, directly connecting entertainment and betting. The activation generated engagement and reinforced the company’s value proposition.

Among the main challenges in the Brazilian market, Fischer highlights the need to build a sustainable environment amid intense competition, as well as the importance of educating consumers and combating illegal operators.

He states that operators with discipline, governance and a long-term vision will have a competitive advantage.

In terms of responsible gaming, TQJ already implements tools such as deposit limits, self-exclusion, behavioral monitoring and active communication with users.

The company adopts a preventive and continuous approach that goes beyond regulatory compliance.

This monitoring is carried out through real-time behavioral analysis, enabling the identification of risk patterns and allowing for fast and precise interventions.

Fischer emphasizes that the company aims to go beyond regulatory requirements, viewing responsible gaming as both a competitive differentiator and an institutional commitment.

Artificial intelligence plays a central role in the operation. In marketing, it is used for campaign optimization, prediction and content generation.

In product, it supports the continuous evolution of the user experience. In security, it strengthens analysis and protection systems.

Additionally, AI enables deeper integration between entertainment and betting, creating more interactive and personalized experiences.

Features such as real-time personalization and gamified mechanics are already part of the company’s roadmap.

Even so, Fischer stresses that there is a clear limit when it comes to personalization: user protection. All strategies must operate within responsible parameters, without encouraging risky behavior.

In summary, the CEO defines TQJ’s role in this new phase of the market as a platform capable of connecting entertainment and betting in Brazil with responsibility, technology and trust.

The post TQJ bets on entertainment and responsible gaming in Brazil’s regulated market appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania