Gaming Innovation Group (GiG) has reinforced its commercial development strategy with two new appointments focused on accelerating revenue growth of its vast partnership ecosystem and delivering on the next phase of its SportX sportsbook growth, with the arrival of Andy Kelly as Head of Partnerships and Mitchell Harrison as Business Development Director for Sportsbook.

As GiG continues to deliver sustainable momentum across its full suite of platform and sportsbook solutions, the addition of two highly experienced industry professionals supports its ambition to provide deeper, more dynamic engagement with existing and prospective partners.

With over 15 years of commercial and operational leadership experience, Andy Kelly joins GiG with a proven track record in forging strategic partnerships and delivering measurable revenue growth. In his new role as Head of Partnerships, Andy will be responsible for optimising the breadth and strength of GiG’s extensive third-party platform integrations marketplace, spanning content, payments, and sportsbook supply chain.

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Further to Andy’s appointment Mitchell Harrison has been appointed as Business Development Director for GiG’s SportX, the company’s sportsbook solution. With more than 7 years of iGaming business development experience at leading companies such as SBTech, DraftKings and Genius Sports, Mitch brings deep domain knowledge to the sports betting ecosystem from both a B2B and B2C perspective.

As GiG continues to build on the momentum of a strong 2024, these appointments mark a significant step forward in supporting the company’s expanding portfolio of global partners, enhancing its ability to scale operations and capitalise on increasing demand for its market-leading technology and services. The appointments signal a clear intent to capitalise on the strong trajectory of the company, ensuring it remains well positioned to serve a diverse and growing client base with world-class solutions.

Andrew Cochrane, Chief Business Officer at GiG, said: “The addition of two highly regarded people with very specialised areas of expertise will be invaluable as we continue to accelerate our global partnership strategy and drive expansion for our platform and sportsbook solutions. With our technology firmly delivering real results for operators in both established and emerging markets, their arrival further strengthens our ability to scale growth for the business.”

Andy Kelly, Head of Partnerships at GiG, said: “I’m really excited to be joining GiG at such a pivotal time in the growth of the company. The technology we have available to existing and prospective customers is fantastic and puts us at the forefront of the industry, which was one of the many factors for joining GiG. We also want to offer our customers the best partners and suppliers to ensure they see maximum returns on investment.”.

Mitchell Harrison, Business Development Director for Sportsbook at GiG, said: “Having worked with the executive management team in highly successful circumstances before, at both SBTech and at DraftKings, I am delighted to be joining them once again on another journey that has the potential for high impact growth opportunities. What excites me about GiG is how the product is being engineered specifically to reward operators with industry-leading margin optimisation tools, robust trading capabilities, and unparalleled flexibility to adapt to local market demands. I’m looking forward to accelerating the business growth and helping SportX establish itself as the sportsbook of choice for operators worldwide.”

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MetaBet, the leading provider of real-time sports betting tools and interactive engagement technology, has appointed Leah Mayo as Vice President of Operations.

Mayo has more than a decade of operational leadership spanning startups, government, and non-profit sectors and will be integral in accelerating MetaBet’s growth as the business enters its next chapter.

Leah Mayo, Vice President of Operations for MetaBet, commented: “Joining MetaBet provides the perfect opportunity to work alongside and learn from Mark. Moving into the sports analytics space offers huge potential, and I cannot imagine a better team to work with. I cannot wait to build the operational backbone to support MetaBet’s continued innovation and success.”

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A core focus of the role will be working closely with MetaBet CEO Mark Phillip to deliver on the company’s vision, streamline internal operations, and ensure day-to-day execution across finance, HR, compliance, and sales support. Mayo will be creating operational frameworks that allow MetaBet to build on its strong foundation and expand with discipline and clarity.

Before MetaBet, Mayo was an independent consultant and Fractional COO for several global companies in the travel and hospitality sectors, guiding U.S. market expansion efforts, operational efficiency improvements, and go-to-market strategies. She also founded FOUND Experience, a travel tech company recognized by BuiltIn as “One to Watch 2020.” Earlier in her career, Leah worked with  the British government on internationalization growth strategy for tech clients ranging from Fortune 5 companies to high-growth startups.

Mayo earned an Executive MBA from the University of Cambridge, and a Bachelor of Arts in Government from the University of Texas at Austin.

“MetaBet built this category and continues to lead it with the best technology in the space. With Leah driving operations, we now have the bandwidth and speed to innovate faster and deliver new market-shaping products to the industry” said Mark Phillip, Founder and CEO of MetaBet.