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Bavaria Takes the Lead as the Best Games Location in Germany
The games companies in Germany have decided: Bavaria is Germany’s best games location. This is the finding of game’s industry barometer, where members of game – The German Games Industry Association assessed the political involvement of the individual German states for games companies. The battle for first place was a head-to-head race. North Rhine-Westphalia, which placed second in the latest rankings, had finished first in the rankings for 2023. Berlin took third place, ahead of Hamburg, after the two had shared second place two years ago. Some changes were also evident at the bottom of the rankings: Hesse, who ranked tenth out of twelve in 2023, brought up the rear this time, behind Saxony-Anhalt in 14th and Mecklenburg-Vorpommern in 15th place.
“The trend of the past years is continuing: more and more German states are recognising the value of the games industry for their region and are working on better conditions for games companies. In view of the flip-flopping relating to national games funding, the German states with good game funding programmes were all the more important in the last two years. This commitment has paid off for these locations in the form of countless positive effects in areas such as the economy, innovation and society,” said Felix Falk, Managing Director of game – The German Games Industry Association.
Some of the federal states have seen positive developments since the previous rankings. The Bavarian state government is distributing funds of around 3.3 million euros in total. With the recently opened game hub DIE GAMEREI – a recipient of 560,000 euros in funding – as well as the Level Up accelerator programme and the gaming event GG Bavaria, the state is providing additional support to the companies in the region. Berlin and Brandenburg distributed record amounts for game development in 2023, with studios receiving funding totalling 5.3 million euros. Further projects are being supported by Berlin’s state government – a coalition of CDU and SPD – such as the planned House of Games. Baden-Württemberg, Hamburg and Hesse have all increased their funding budgets for 2024. In Central Germany – Saxony, Saxony-Anhalt and Thuringia – more funding was provided for games in 2023 than in the year before. In Saarland, the state games funding programme has been transferred to the State Ministry of Economic Affairs, Innovation, Digital Affairs and Energy and allocated a total of 300,000 euros in the 2024 budget – also an increase over the previous amount. Bremen most recently also provided funding in the amount of 150,000 euros. Mecklenburg-Vorpommern, in contrast, remains the last white spot on the funding map: The governing coalition of SPD and Die Linke announced in their coalition agreement in 2021 that they would be supporting the games industry in Mecklenburg-Vorpommern, though this has not yet materialised. The positive trend and strong momentum have continued in recent weeks: There have been further political initiatives to strengthen the games industry in the federal states of Berlin and North Rhine-Westphalia, for example, which announced additional funding of one million euros in mid-November 2024 for the development of titles to be used in prevention and education against disinformation and Islamist propaganda, in addition to the further development of games funding.
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155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.
With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpon
Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”
He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.
Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.
Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”
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Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
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MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.
Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.
Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”
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