Latest News
BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines.
ICE Barcelona will take place at the Fira Barcelona Gran Via from 20 to 22 January. Over the three days, BETER will demonstrate its in-demand, next-gen content to attendees at its stand (4B18).
This includes new additions to its Esports portfolio, such as eCricket and Virtual Cricket, as well as its Sports portfolio, which now features tennis and cricket for the first time.
BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. The portfolio has now been expanded to include eCricket and Virtual Cricket disciplines, with plans to produce over 20,000 events per month.
BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league, along with the recently launched VR table tennis contests.
The company will also introduce its newly added sports tournaments, including tennis, with over 400 matches planned monthly; padel tennis, featuring more than 240 events per month; and cricket, with over 2,400 matches scheduled each month. The cricket portfolio features global coverage spanning more than 150 international and national leagues and tournaments.
Currently, bettors can wager on over 46,000 fast-paced esports and sports events monthly, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.
Also, BETER will be showcasing its Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by a team of expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant and many more.
Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed in data partnership with GRID.
BETER’s prominence at the event extends to awards recognition, as the company is shortlisted in three categories at the prestigious International Gaming Awards. It has also received four nominations at The European iGaming Awards, held for the first time in Barcelona in conjunction with ICE.
Gal Ehrlich, CEO of BETER, said: “ICE remains one of the most important shows on the calendar and we are excited to be showcasing our growing suite of engaging betting products and advanced solutions to delegates from our stand from the show’s new location in Barcelona.
“Bettors are increasingly seeking fast betting experience and that’s exactly what we offer to operators in core markets across the world, including Latin America, whose representatives we anticipate to welcome in Barcelona.
“The team is really looking forward to demonstrating our products to delegates, especially our new disciplines which we believe will prove to be a big hit with players.”
Chuck Robinson, CRO at BETER, added: “There’s no better way to start the year than with ICE Barcelona especially when you have a number of new products to showcase to delegates.
“The demand for fast betting content and reliable data is at an all-time high with no signs of that demand slowing down, so operators are aware of the need to add this type of experience to their sportsbooks.
“We look forward to meeting with new and existing partners at ICE, and to showcasing why our fast betting contests and solutions are so popular with players in markets across the world.”
The post BETER, the award-winning provider of fast betting content, data, and live streaming, is set to welcome the new ICE era with a packed stand showcasing its comprehensive suite of esports and sports products, expanded with a range of new disciplines. appeared first on European Gaming Industry News.
GameOn rapidly expands its marketing expertise with latest top-level hire
GameOn has today announced the appointment of Carrie Allen-Snell to the role of Account Manager – Marketing Division, further bolstering the capabilities of its Isle of Man-based marketing and PR team.
With over 13 years of experience in strategic marketing, PR, and business development, Carrie brings a wealth of expertise to her new role. She has previously served as an in-house Marketing Manager for a leading law firm and as a Marketing Account Manager for a renowned UK communications agency. During this time, Carrie has successfully led transformative campaigns, including corporate rebrands, digital marketing initiatives, and high-profile event management.
In her role as Account Manager, Carrie will collaborate with clients to deliver a comprehensive range of services. These include multinational brand management, sales-driven marketing, and the creation and implementation of corporate and product communication strategies. Additionally, she will focus on employee branding and engagement, organisational transformation, market research, and the management of digital acquisition opportunities for clients.
Alex Wilson, co-founder of GameOn’s Marketing Division said, “Carrie’s strategic insight and proven expertise align perfectly with our vision of providing unparalleled marketing support to our clients.
“We’re confident that her leadership will strengthen our new CMO offering and drive remarkable outcomes for the brands we partner with.”
Commenting on her appointment, Carrie Allen-Snell said, “GameOn has earned a remarkable reputation in the gaming industry over the past 20 years, and I’m thrilled to join Sarah, Alex, and the incredibly talented team.
“The launch of the new marketing division reflects the company’s forward-thinking approach to gaming innovation, offering clients a flexible solution to support their strategic marketing needs. I’m excited to work alongside Alex and our clients to contribute to its ongoing success.”
The post GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division appeared first on European Gaming Industry News.
The countdown to the Prague Gaming & TECH Summit 2025 is heating up, and event organizer HIPTHER is thrilled to announce that due to overwhelming interest, the GamingTECH Awards 2025 Nominations Submission Deadline has been extended to 19 January 2025!
Organizers have announced this extension to accommodate the growing number of participants eager to compete for these prestigious accolades. “The response so far has been incredible,” said Zoltan Tuendik, Co-Founder of HIPTHER. “We want to ensure that every deserving company and professional has the opportunity to submit their entries, allowing us to fuel an even fiercer competition that celebrates innovation, excellence, and achievement across the gaming and tech sectors.”
GamingTECH CEE Awards Legacy: Companies & Individuals
The GamingTECH Awards spotlight transformative contributions and groundbreaking advancements in iGaming Technology for Central and Eastern Europe.
These prestigious Awards include Company Categories for B2C Operators, B2B Providers, and Connected sectors such as Affiliates, Testing Laboratories, and Responsible Gambling.
Furthermore, Individual Categories have been added to celebrate the significant contribution of All-star Professionals of the industry in CEE, such as:
- iGaming Leader of the Year
- Rising star in iGaming
- Innovator of the Year
- iGaming Influencer of the Year
- Best iGaming CEO
GamingTECH Awards offer nominees an unparalleled platform for industry recognition among companies of a global calibur.
Prague Extended: Early Bird Tickets Discount Period
But that’s not all – great news for summit attendees! The Early Bird Tickets deadline has also been extended until 20 January 2025, giving more attendees the chance to secure their spot at this must-attend event at a discounted rate.
Why Attend the Prague Gaming & TECH Summit 2025?
The Prague Gaming & TECH Summit serves as a learning and networking hub for Central and Eastern Europe, bringing together experts from gaming, fintech, blockchain, AI, and virtual reality sectors. Discussions will delve into emerging trends, regulatory developments, and technological innovations shaping these industries.
The summit promises:
- Dynamic panel discussions featuring industry leaders
- The inaugural HIPTHER Academy’s certified workshops
- Unrivaled networking opportunities
- Insights into cutting-edge trends in gaming, tech, and beyond
Submit Your Nominations and Secure Your Tickets Now!
Don’t miss this opportunity to be part of the conversation shaping the future of gaming and tech.
The post GamingTECH Awards 2025: Nominations Deadline Extended Amid High Demand! appeared first on European Gaming Industry News.
Latest News
Playson goes live with Flutter brands Paddy Power and Betfair to boost UK market presence
Playson, the fast-growing digital entertainment supplier, has expanded its UK footprint after launching its leading games with Flutter Entertainment’s Paddy Power and Betfair brands.
The partnership sees Playson’s top-performing titles Energy Coins: Hold and Win and 3 Pots Riches: Hold and Win go live across both operators’ online casino offerings in the UK via Relax Gaming’s aggregation platform.
Further titles from Playson’s portfolio are set to follow in the coming months, as well as expansion of the partnership into the regulated markets of Spain, Italy and Brazil.
Playson’s latest tie-up underlines its continued expansion across leading regulated markets with its feature-first titles and sought-after mechanics continuing to appeal to internationally recognised operators and their players.
Blanka Homor, Sales Director at Playson, said: “We are delighted to partner with two of Flutter Entertainment’s leading brands whose ambitions within the industry align perfectly with ours here at Playson.
“We are confident our premier titles will elevate both Paddy Power and Betfair’s iGaming offering whilst allowing Playson continue its global marketing expansion.”
The post Playson goes live with Flutter brands Paddy Power and Betfair to boost UK market presence appeared first on European Gaming Industry News.
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