Latest News
BETBY TO INTRODUCE INDUSTRY-FIRST AI-BASED FEED AT ICE BARCELONA

BETBY, a premium provider of innovative sportsbook solutions, has announced that it will unveil an industry-first artificial intelligence (AI)-driven feed at the upcoming ICE Barcelona. This unparalleled feature harnesses the power of AI to create odds for unique and otherwise unavailable special markets, such as those related to movies and TV series, offering operators exciting ways to boost player engagement.
Developed by BETBY’s award-winning AI Labs solutions, this cutting-edge feed enables the creation of unlimited and highly customizable markets tailored to custom events, fully aligned with operators’ preferences. It offers unmatched capabilities in responding to partner requests and delivering localized content, setting a new benchmark for unique content creation in the sports betting industry.
The system first creates markets based on publicly available information about what to expect in relation to specific events. Then, it automatically filters out markets to find the tradeoff between markets which appeal to a certain audience and what traders can work with.
“This AI-based feed represents a significant leap forward in what we can offer to our partners. By combining the efficiency of AI with the oversight of expert traders, we’re delivering a system that ensures reliability while opening up new, creative markets no one else is offering. It’s just the beginning of what we envision as a transformative journey for the sportsbook industry,” explained Danil Emelyanov, Head of BETBY’s AI Labs. “At this stage, our AI uses up to 1000 virtual agents simulating player behavior, each with varying levels of access to information. These agents analyze, judge, and select outcomes to place bets, providing a robust dataset from which probabilities and odds are generated.”
BETBY invites operators to explore this unique AI-driven solution at booth 5J18 during ICE Barcelona. Attendees will have the opportunity to engage with BETBY’s team, including their newly announced global brand ambassador Magnus Carlsen, the best chess player in history, and discover the company’s solutions and services.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY TO INTRODUCE INDUSTRY-FIRST AI-BASED FEED AT ICE BARCELONA appeared first on European Gaming Industry News.
Industry Awards
Wicked Games joins as sponsor for the 2025 Casino Guru Awards

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.
eSports
BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET

BETBY, a leading provider of innovative sportsbook solutions, has announced a major update to its Betting Tips feature, introducing insights for esports. This industry-first addition positions BETBY as the supplier with the widest betting tips coverage in the iGaming market, enhancing the player experience by delivering data-driven tips that help bettors make more informed and confident decisions.
Part of BETBY’s award-winning AI Labs suite of tools, Betting Tips will provide insights derived from the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike. Betting Tips will cover all major esports tournaments for supported titles, based on betting volume and regardless of the event tier, ensuring comprehensive industry-wide coverage.
In addition to expanding into esports, Betting Tips now delivers significantly improved tip quality. Around 99% of all tips now include a relevant supporting fact or statistic, resulting in clearer, more actionable insights. These enhancements contribute to a more engaging and valuable experience for both operators and bettors.
The integration of esports into Betting Tips reflects BETBY’s commitment to innovation and adaptability in the rapidly evolving betting landscape. The introduction of esports betting tips is also expected to drive higher conversion rates, providing operators with a valuable tool to engage esports enthusiasts more effectively.
To maximize accessibility, Betting Tips will be available in 25 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support ensures a seamless experience for operators and bettors worldwide.
“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients,” said Danil Emelyanov, Head of BETBY’s AI Labs. “As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.
In addition to expanding into esports, Betting Tips continues to offer intelligent insights across a wide range of traditional sports, including Soccer, Ice Hockey, Basketball, Tennis, Cricket, American Football, Handball, Volleyball, Baseball, and Table Tennis. This ensures that operators can engage bettors across all major sports verticals.
The post BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET appeared first on European Gaming Industry News.
Latest News
REEVO Partners with The Ear Casino

REEVO and The Ear Casino have officially joined forces in a powerhouse partnership set to transform the digital entertainment space.
In a bold move that promises to reshape the landscape of online gaming, REEVO, a next-generation iGaming content aggregator and provider, has announced a new partnership with The Ear Casino – a dynamic force in game development and aggregation.
The partnership will see The Ear Casino’s high-quality, engaging portfolio, including popular slot games, crash-games, and Plinko, seamlessly integrated into REEVO’s cutting-edge aggregation platform. Simultaneously, REEVO’s own top-performing titles will be distributed across The Ear Casino’s expansive operator network.
“This partnership is a massive win for both sides, and more importantly, for the operators and players we serve. The Ear Casino brings a fresh, compelling library of games to the table, and we’re thrilled to make these titles available to our partners. By joining forces, we’re not just expanding our reach, we’re driving the future of iGaming entertainment,” said Daniel Cuc, Head of Account Management at REEVO.
With both companies boasting strong presences in regulated markets, this strategic collaboration unlocks new opportunities for innovation, distribution, and player engagement across the globe.
“This is more than just a partnership, it’s a catalyst for growth. We’re proud to align with REEVO, whose tech-driven approach and trusted network elevate everything we do. Together, we’re paving the way for the next generation of gaming experiences,” said a spokesperson from The Ear Casino.
The post REEVO Partners with The Ear Casino appeared first on European Gaming Industry News.
-
Asia7 days ago
ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership
-
California6 days ago
California Gambling Control Commission Reviews Licensing and Suitability Applications in April 2025 Meeting
-
Asia6 days ago
Thailand Postpones Parliamentary Debate on Casino Bill
-
Aaron LaBerge6 days ago
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario
-
Latest News5 days ago
First-ever Europe Debut of Konami Real-Money Online Slots Celebrated by Portugal’s Solverde.pt
-
Best Interactive Sportsbook Experience 20256 days ago
Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards
-
Minimum5 days ago
Minimum Deposit Casinos Releases Analysis on How the US-China Trade War Could Impact Global Online Gambling
-
BETER6 days ago
BETER Makes U.S. Debut with vendor registration in New Jersey