Latest News
Veikkaus signs partnership agreement with the Finnish Ice Hockey Association
Veikkaus continues its long-term partnership with Finnish ice hockey. The Finnish Ice Hockey Association and Veikkaus have agreed on a comprehensive partnership that will continue until 2030.
“Ice hockey is a major Finnish spectator sport that strongly resonates with and moves people. At Veikkaus, we have a long-standing and successful cooperation with Finnish ice hockey and Leijonat, of which we are proud. It’s very important to us that this long and successful journey continues for many years to come”, rejoices Reija Laaksonen, Veikkaus’ EVP, People, Culture and Communications.
Ice hockey is an important sport for Veikkaus from the perspectives of betting offerings and the company’s brand. The Finnish national Lions teams are a source of pride for Finns, and Leijonat matches are top offerings in Veikkaus’ betting.
“Thanks to the cooperation, we can continue to offer Veikkaus’ customers the interesting domestic betting products, services and content they desire, and develop them even better”, Laaksonen says.
“Our comprehensive partnership with Finnish ice hockey allows Veikkaus’ channels to continue to be strongly involved in the most interesting moments and series of Finnish ice hockey.”
The multi-year partnership between Veikkaus and Finnish ice hockey covers the Finnish men’s national team, the Women’s national team, the U20 national team, and the Aurora League.
“We are very pleased that Veikkaus remains one of our main partners in the Leijonat family. We share Veikkaus’ values, and we believe that in the future’s changing business environment, Sustainability will play an even greater role”, says Lassi Rönkkönen , Sales and Marketing Director of the Ice Hockey Association.
“Together with Veikkaus, we have lived and experienced the success moments of different Leijonat teams and built impactful marketing campaigns. It is great to continue the cooperation far into the future.”
The post Veikkaus signs partnership agreement with the Finnish Ice Hockey Association appeared first on European Gaming Industry News.
Greco, the leading provider of innovative gameplay risk management solutions, has officially partnered with Bad Hombre Gaming to integrate its cutting-edge Gameplay Risk Engine into Bad Hombre’s advanced gaming and crypto platform.
This strategic partnership will empower Bad Hombre Gaming to strengthen player insights, streamline operational strategies, and optimise risk management across its portfolio of white-label partners.
Bad Hombre is widely recognised for its innovation in the crypto gaming space and its advanced suite of gaming platforms, sportsbooks, and multi-currency financial tools. With Greco’s Gameplay Risk Engine now part of its offering, Bad Hombre Gaming can deliver unparalleled risk management strategies to its partners.
“Integrating Greco’s powerful gameplay risk insights into our platform demonstrates our continued focus on technological innovation and operational efficiency. This partnership enables us to offer enhanced player risk evaluation, improved performance, and better analyse risks,” says Hugh Casey CPO of Bad Hombre Gaming.
Greco’s Gameplay Risk Engine provides operators with real-time insights using theoretical value modelling and behavioural risk analysis, enabling early decision-making to minimise risks, improve player experiences, and cut operational costs.
“Partnering with Bad Hombre Gaming is an exciting step forward. Their innovative approach to gaming aligns perfectly with our commitment to delivering cutting-edge risk management solutions. We’re confident this partnership will create significant value for their platform, players, and operational goals,” comments Ozric Vondervelden, Co-Founder and CEO of Greco.
The post Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine appeared first on European Gaming Industry News.
Galaxsys launches innovative turbo game with legendary footballer Luís Figo.
Galaxsys, an innovative games studio, is proud to announce its new branded game in partnership with football legend and Ballon d’Or winner, Luís Figo, called FlGOAL.
This is the first time Galaxsys has collaborated with the football icon to develop a branded game. Through this collaboration, Galaxsys has combined Figo’s legendary status and football legacy with its expertise in developing dynamic and engaging gameplay. The result is a game that not only celebrates a football legend but also resonates with players worldwide, highlighting Galaxsys’ commitment to producing creative, bold and innovative games.
Collaboration with Football Legend, Bonus Games, Team Kit Selection, x32,000 multiplier, Dynamic Animations, Provable Fairness
The post Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game appeared first on European Gaming Industry News.
Stakelogic would like to announce that Olga Bajela has decided to pursue new opportunities and will be leaving the company.
Olga leaves behind a successful Stakelogic that has grown over the years in which she was employed. As previously communicated, Dejan Loncar has taken on the role of Chief Commercial Officer (CCO).
We once again extend our heartfelt thanks to Olga for her contributions and wish her all the best in her future endeavours.
The post Stakelogic has announced the departure of Olga Bajela appeared first on European Gaming Industry News.
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