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BGC Publishes New Code Handbook on Fifth Anniversary

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STANDARDS body The Betting and Gaming Council has published its first Code Handbook, comprising 20 Codes covering 100 measures all members commit to as part of the industry’s continued drive to raise standards.

The new Code Handbook – published to mark the BGC’s fifth anniversary – collates every voluntary commitment BGC operator’s sign up to as a condition of membership, including the BGC’s overarching Code of Conduct.

While three of the Codes have now become part of License Conditions and Codes of Practice (LCCP) for members, the vast majority of these commitments go beyond license requirements set by the independent regulator, the Gambling Commission.

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As well as these measures – which have already been implemented across the BGC’s diverse and growing membership – the BGC is also working closely with government and the regulator on over 50 additional workstreams to further raise standards following the publication of the White Paper last year.

Those include frictionless enhanced spending checks online, an industry Ombudsman to improve customer redress and expanding the scope of the Bank Transfer Block project to offer customers even more control of their spending.

The vast majority of the measures are around safer gambling, including core pledges on advertising and messaging, the promotion of safer gambling tools and signposting help and support to those who need it.

These measures apply across the diverse membership of the BGC, including land-based operators like casinos, which are a pillar of the hospitality and tourism sector, bookmakers on hard-pressed high streets and world leading online gaming operators.

Betting and Gaming Council CEO Grainne Hurst said: “I am delighted to announce this new Code Handbook, which comprises over five years of determined work to raise standards, across the board.

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“It is also entirely fitting that we publish this landmark new Code Handbook on our fifth anniversary. The BGC was founded as the industry’s standards body, and this Handbook draws together our sector’s combined efforts, under the leadership of the BGC, to raise standards on safer gambling in the UK.

“With 20 Codes covering 100 measures, which all BGC members follow as a condition of membership, this comprehensive document should rightly be seen as the concrete demonstration of our member’s determination to deliver world-class standards.

“This Code Handbook is also not the final word on this work, because the commitment to raising standards does not stop for the BGC, or our members.

“That’s why we are working with the regulator and government on over 50 additional workstreams which will raise standards even further as part of the White Paper reforms.

“Taken alone, neither the recently published White Paper on gambling reform, or existing license conditions set by the Gambling Commission, can deliver the world class standards our industry strives for.

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“It takes independent determination on behalf of our members, and collective ambition by the BGC to deliver that. This Handbook is the result of that determination and ambition.

“We are determined to deliver the foundations for a sustainable sector, built on stability, growth and diversity, ensuring our members set the global standard for our world-class industry.”

The BGC stressed these incredibly high standards are only found in the regulated sector, unlike the growing unsafe, unregulated gambling black market.

A recent study commissioned by the BGC found 1.5m Brits are annually staking up to £4.3bn with unsafe, illegal, unregulated black market operators, which don’t pay tax, don’t contribute to the economy or sport and do not hold the same rigorous high standards on safer gambling.

The Code Handbook includes measures like the whistle-to-whistle ban on TV betting commercials during live sport before the 9pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME

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Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan

AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.

Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.

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The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans – especially younger demographics – new opportunities for entertainment and a closer connection to the Rossoneri world.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”

David Natroshvili, CEO of SPRIBE, added, added: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.

The post AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME appeared first on European Gaming Industry News.

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