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The Pools Appoints Sharon Wright as its Marketing Director
The Pools has appointed Sharon Wright, an award-winning marketing strategist with extensive experience at global brands such as Nike, Adidas and Reebok, as its new Marketing Director. Wright is set to lead a significant growth initiative for The Pools in 2025, launching a high-profile, multi-channel marketing campaign aimed at elevating the brand’s presence.
Wright brings a wealth of expertise in finance, customer experience, sales and marketing, having held substantial roles in renowned sports companies. She joined The Adidas Group in 2009 and later became Reebok’s Global Go-to-Market Director in 2013, where she spearheaded the successful launches of the Reebok-Crossfit partnership in the UK and the Reebok-Les Mills partnership globally. Her efforts significantly expanded Reebok’s presence in the studio category, further solidifying its global market position.
Earlier in her career, Wright played a pivotal role in growing Nike and Adidas’ women’s business to become the leading segment in the UK and Ireland. In 2017, she founded her own consultancy, Sports Business Growth, focusing on the intersection of sports and technology, specifically apps and subscription models.
Wright is also Chair of Powerplay The Future, a platform connecting investors with female-led startups, and serves on the Advisory Board for Everything in Sport, a global network of top executives in the sports industry.
In her new role at The Pools, Wright will collaborate closely with CEO James Arnold and report to COO Steve Talbot as she drives the brand’s strategic marketing initiatives into the future.
Sharon Wright, The Pools Marketing Director, said: “I came to The Pools as a consultant and I always knew the value of this iconic brand. The immense amount of potential I could see to help take this back to where it belongs was an opportunity I could not resist. Coupled with the fact I get to work with James and Steve who I greatly admire. They are a dynamic force, proven in the industry and their energy and drive is infectious and something I wanted to be part of.
“It’s an exciting moment for us as we relaunch this iconic brand with a campaign that celebrates its timeless appeal while connecting with today’s audience in new and engaging ways. It showcases our investment in our products and customer experience.”
James Arnold, The Pools CEO, said: “The Pools is a British institution. We celebrated our 100-year anniversary last year and there just aren’t brands out there in our industry with the same history and heritage.
“We’ve been working hard to modernise our technical infrastructure and improve the wider product portfolio, culminating in the move to a new gaming platform and the relaunch of a new website at the end of this year. We have high expectations in 2025 as we rebrand, relaunch, and reintroduce The Pools to a new audience.
“We wanted some fresh thinking when it comes to marketing, and with Sharon’s experience at such global sporting brands, combined with her outstanding background in growth strategy, it was clear she was the ideal candidate for this position. We are excited she is joining the team and look forward to her integral role in the future of our successes.”
The post The Pools Appoints Sharon Wright as its Marketing Director appeared first on European Gaming Industry News.
ACDV certification
GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia
GoldenRace, leading B2B provider of Virtual Sports and betting solutions, has become the first and only Virtual Sports provider officially authorised to operate in Colombia’s Retail betting market under the new ACDV regulation.
The certification is based on ACDV (Virtual Racing and Sports Betting) standards, published by Coljuegos, Colombia’s national gambling authority, at the end of last year (2024) as part of a new regulatory framework for Virtual Sports in the Retail sector, outlined in Resolution No. 20241200028984.
With this updated certification now in force, GoldenRace proudly leads the way, allowing betting shops across Colombia to legally continue offering its award-winning Virtual Sports portfolio – including bestsellers like Virtual Football, Horse Racing, and Greyhound Racing – fully compliant with the latest national requirements.
“This process involved extensive testing at a prestigious, internationally accredited laboratory,” explained Julio César Duque, LatAm Director at GoldenRace. “For us, it’s a clear confirmation of the strength of our portfolio and how well our solutions perform in Colombia.”
With the ACDV certification now active, the company is expanding its market-leading Virtual Sports content to Retail, giving local operators more.
“After a successful GAT Colombia 2025 and with the Peru Gaming Show on the horizon, we’re thrilled to keep growing in LatAm,” added Martin Wachter, CEO & Founder of Softquo, the Holding behind GoldenRace. “Colombia holds a special place for us: it’s home to one of our offices and our reforestation initiatives. We are deeply proud that its Retail operators can now enjoy the best of GoldenRace through this new certification.”
The post GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia appeared first on Gaming and Gambling Industry in the Americas.
Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.
As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”
This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.
The post DBET partners with Swedish Basketball Association for multi-year sponsorship deal appeared first on European Gaming Industry News.
Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time
With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.
Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.
Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.
Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.
In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.
Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”
Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”
The post Golden Whale to broaden horizons with Logrand partnership appeared first on Gaming and Gambling Industry in the Americas.
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