Global esports organisation Gen.G Esports (Gen.G) announced that it has partnered with global sports brand Descente to showcase a new uniform for the 2024 League of Legends World Championships (Worlds). As its first esports collaboration, Descente has partnered with Gen.G to support the team’s pursuit to win Worlds 2024 and designed the uniform that captures Gen.G’s confidence and desire to win to inspire athletes and fans alike.

“We’re excited to be able to announce this new partnership with Descente at Worlds 2024. With this launch, we wanted to pay homage to Descente’s history of high performance and innovation to deliver a product for our fans that reimagines our team’s look and celebrates the difficult journey to win Worlds,” said Arnold Hur, CEO of Gen.G Esports.

The Worlds 2024 uniform, a collaboration between Gen.G and Descente, consists of two pieces, a jersey and a jacket. The “Worlds White” uniform was created at the request of the team to express their belief in winning Worlds, accentuated by the golden lines of the iconic Gen.G logo throughout the body of the uniform. The brand name in the center of the jersey features a scratch by a tiger, which is Gen.G’s mascot, expressing the fight needed to achieve victory.

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“With our good performance in LCK and MSI, we were able to quickly qualify for Worlds. We will ride on this momentum and perform brilliantly in our new uniforms. We will repay our fans for their support with great news at this Worlds,” said Gen.G Chovy Jung Ji-hun.

The Worlds 2024 uniform, a collaboration between Gen.G and Descente, will be unveiled on the 25th of this month through Gen.G’s official social media channels. Pre-sales for Gen.G Crew members will also begin on that date. Starting September 30, the uniform will be available for purchase on the official Gen.G online store. Additionally, Gen.G will offer exclusive membership content and host viewing parties throughout the Worlds event.

The company advances the betting experience for esports fans

DATA.BET, a leading esports betting provider, releases Bet Builder, designed to create highly customized compound bets within a single match, offering a thrilling experience for professional bettors and avid esports enthusiasts.

Unlike traditional express bets, which span across multiple events, Bet Builder operates within a single event. It allows players to tailor their bets with flexibility, making it ideal for skillful users who deeply understand the game and seek a more personalized and strategic betting experience. With Bet Builder, users can bet on a wide range of markets within a single event, freely combining their selections without any restrictions.

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In addition to its powerful functionality, this product is versatile in its integration. It can be seamlessly connected to any platform via API, allowing operators to offer this premium feature without technical limitations.

The novelty is already available for Counter-Strike 2 and will soon expand to cover other popular esports titles such as Valorant,  League of Legends, and other disciplines.

“Our Bet Builder is a game-changer in the esports betting landscape,” said Rostyslav Likhtin, Head of Product at DATA.BET. “We’ve developed a sophisticated mathematical model that allows us to offer this feature on compound events without compromising on profitability. Beyond providing a unique experience that boosts engagement rates, loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience. Additionally, Bet Builder helps attract new players who are eager to explore combined bets on popular sports, allowing them to become more familiar with these disciplines.”

BETBY, a leading provider of premium sportsbook solutions, has announced the addition of eStreetball to its BETBY Games esports content portfolio, further enhancing its impressive lineup of e-simulator sports. BETBY Games now features nine different sports, hosting over 50 tournaments across various disciplines.

The newly introduced eStreetball title brings players the excitement of three unique tournaments: NBA All-Star, NBA All-Classic, and CBA All-Star. Combining state-of-the-art graphics with extensive betting options, the game delivers an exhilarating and immersive experience for esports enthusiasts.

Each eStreetball match offers rapid gameplay, with games concluding in just seven minutes. For an enhanced betting experience, the game provides more than 10 betting markets, including options like winner, total points, home total, away total, handicap, odd/even, and race to points. This latest addition follows a series of recent updates to BETBY Games’ esports portfolio, showcasing the company’s commitment to delivering innovative and engaging content for its partners.

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Kirill Nekrasov, Head of BETBY Games, commented: “We were thrilled with the success of our recent Classic eBasketball release, which motivated us to accelerate the launch of new content for this game. We’ve now introduced another basketball-based sport, and I’m confident it will resonate with both casual players who enjoy quick bets and instant outcomes, as well as esports enthusiasts who are always eager for new disciplines.

He added that: “We are continually striving to innovate and enhance our offerings, aiming to provide the best possible esports experience for our partners and their players. The introduction of Streetball to BETBY Games’ e-simulator portfolio reflects our dedication to the esports sector. By delivering top-tier content, we empower our partners to differentiate themselves in the market while keeping players engaged, particularly during periods when live sports events may be limited.”