partnerships
Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together
Offering multiple solutions for operators, Atlaslive, a leading B2B software provider in the iGaming industry, continuously surprises its clients with new enhancements and opportunities for their business. Atlaslive is excited to announce its partnership with Kiron, a top virtual sports provider.
Focusing on satisfying the end-user’s needs is the driving force to improve more and more and search for new opportunities and ways to enhance user experiences. After all, the world doesn’t stand still; people live alongside new technologies, and Atlaslive moves alongside them, invisible to the human eye, yet with dynamic and live tech facilities to deliver new opportunities and experiences in the iGaming world for operators and players.
Lidiia Vakulenko, COO of Atlaslive, shared her thoughts on this partnership, ‘We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting. And it’s no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there’s 100% availability — you can place a bet from a browser or an app at any time. Typically, the duration of a virtual game is much shorter than a real one, so in just a few minutes, you can experience a lot of excitement and find out if your bet has paid off.
Kiron Interactive will help us expand betting options and provide more entertainment for users. The Atlaslive Platform has enhanced diversity in our gaming portfolio, which will bring our clients more bets in the virtual sports category and increase the player base.”
Kiron Interactive is a leading global technology and software company, specializing in creating and providing top-tier virtual sports and numbers games. Kiron’s virtual sports offerings are designed as alternatives or complements to traditional sports betting, featuring a diverse schedule of events that allows for continuous in-play betting opportunities every two minutes.
Steven Spartinos, Kiron co-CEO, said: “Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.
“Virtual sports is a rapidly growing segment of the market, in which we have over 20 years of experience. We have carefully cultivated a portfolio of games that will no doubt resonate with players utilising Atlaslive’s partnered operators. The collaboration will expose more players to Kiron’s immersive games, while also ensuring customers have a fully optimised offering.”
To find out more about Atlaslive’s iGaming Platform and available solutions, get in touch via: https://atlaslive.tech/contacts
The post Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together appeared first on European Gaming Industry News.
Leading distributor teams up with non-traditional specialist to underscore its status as a definitive one-stop-shop for igaming
QTech Games, the leading game distributor for emerging markets, has launched with innovative games developer SmartSoft Gaming in a new deal for the platform which adds more muscle to its definitive product portfolio, allowing its clients to access another multifaceted catalogue.
Founded in Georgia in 2015, SmartSoft Gaming has swiftly cemented its reputation as a unique igaming software studio by creating many sought-after games, as well as delivering top-quality promotional tools with which to acquire new players and deepen players’ engagement in responsible fashion.
SmartSoft is proven across a number of verticals including slots, keno and roulette, alongside a category of crash titles, known as XGames, whose flagship creation is the hugely popular JetX. SmartSoft’s games are designed with immersive narratives, eye-catching design and high-class gamification components.
The developer’s offering features a rich variety of other dynamic games and slots, as well as virtual casino content. It represents just the latest studio to benefit from QTech Games’ unrivalled speed-to-market and the machine-learning excellence of its AI games lobby, which curates targeted portfolios of games for operators across Asia, LatAm, Africa and the CIS-facing markets.
The ascendant crash-games domain continues to go from strength to strength with a truly global fanbase, particularly in breakout territories like LatAm and Africa, where SmartSoft’s innovative and authentic gameplay have placed its premium content, like JetX, in the vanguard of this must-have igaming vertical. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and their culturally-diverse appetites of their myriad players.
Accordingly, integrating this content from one of the most innovative and creative online casino game developers adds more muscle to QTech Games’ thriving platform, which is bringing the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the sector’s rising-star providers.
As the fastest-growing distributor in Asia and other growth markets, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Philip Doftvik, CEO at QTech Games, said: “We’re pleased to have signed another progressive agreement with a brand like SmartSoft Gaming, whose games need little introduction and are routinely raising the bar for cutting-edge mobile and web gaming.
“SmartSoft produces a range of innovative and interesting titles across a range of gaming verticals, including the in-demand crash format, so it’s fantastic to be able to bring these compelling titles to the QTech Games platform. We firmly believe these games will resonate strongly with our operator partners’ customers around the world and are thrilled to bring SmartSoft aboard.”
The post QTech Games partners with SmartSoft Gaming to strengthen its varied offering appeared first on European Gaming Industry News.
SCCG Management, a global leader in gaming industry consulting and advisory services, has announced a strategic partnership with El Hijo del Santo, the legendary Mexican luchador. This collaboration marks El Hijo del Santo’s exciting entry into the iGaming space through SCCG’s innovative talent agency division, SCCG NextGen.
El Hijo del Santo, an undeniable icon of Mexican wrestling, is set to make his highly anticipated debut in the iGaming and online gaming world, bringing with him one of the most recognized and respected legacies in popular culture. As the direct heir to the legendary El Santo, “The Silver-Masked Wrestler,” his entry into the gaming universe not only marks a new chapter in his storied career but also presents a unique opportunity for the industry.
The brand of El Hijo del Santo, symbolized by his iconic silver mask, represents strength, justice, and excitement—values that align perfectly with the iGaming world. Now available through SCCG, his image and legacy offer an immersive experience for players in the Latin American and Hispanic markets in the United States. This appeal is rooted in a deep cultural connection and the brand’s ability to adapt to digital entertainment and gaming trends.
This collaboration allows online gaming operators to tap into a brand deeply ingrained in the collective imagination, capable of captivating both nostalgic fans and new audiences alike.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to partner with El Hijo del Santo, a figure who embodies the rich cultural heritage of lucha libre while continuing to push boundaries in new arenas like iGaming. This partnership highlights the essence of SCCG NextGen—connecting global gaming audiences with powerful cultural icons, driving engagement, and offering unique entertainment experiences.”
The post SCCG Announces Strategic Partnership with El Hijo del Santo appeared first on European Gaming Industry News.
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
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