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NOVOMATIC at G2E Asia: Showcasing Inspiring Gaming Trends for the Asian Market

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NOVOMATIC returns to the G2E Asia 2024 with an exciting line up comprising all the company’s latest trend-setting highlights for the region. Visitors at stand A518B will discover a portfolio that epitomizes the innovative strength and broad diversity of NOVOMATIC’s winning technologies.

The internationally renowned cabinets of the DIAMOND X™ series will be presented with the latest gaming content. Known for its sophisticated game presentation and player appeal, the elegant J-curved DIAMOND X™ 1.55J will be featured at the NOVOMATIC booth #A518B with the XTENSION LINK™ Volume 2. This high-performing Linked Progressive title comes with five new games and includes popular titles such as Golden Book of Ra™ and Golden Charming Lady™ in their exclusive XL version. Another fan favourite, the new CASH FLOOD™ Link, will also be showcased in the J-curved DIAMOND X™ 1.55J cabinet. The Linked Progressive trio from CASH FLOOD™ Link, including Secrets of Wealth™, Magic Cleopatra™, and Roll on Fire™, promises triple the excitement on the gaming floor.

The multi-screen version DIAMOND X™ 2.32/3.32 will also be on display, featuring the latest Linked Progressive Superia GOLDEN LINK™ Volume 2. This Jackpot offers golden winning chances and guarantees an inspiring gaming experience with five fresh titles, including Mermaid Beauty™ set underwater, the Asian-themed Shanghai Club™, the Egyptian treasures in Queen of the Night™ Magic, the historic journey with Empress Sissi™, and all-time classics such as Golden Book of Ra™ and Golden Charming Lady™. Don’t miss the chance to experience it at the show.

Innovative Solutions Meeting Every Operator’s Needs

A further highlight of NOVOMATIC’s appearance at G2E Asia will be the brand new ETG solution NOVO UNITY™ PRO. This unique combination adds extra dimensions of functionality, flexibility, and future-proofing to the casino floor, offering the flexible interconnection of electronic live games and slot games on a large number of individual player stations. With the innovative Simultaneous Betting functionality, visitors can experience a new dimension of game turnaround for players.

The innovative NOVOVISION™ casino management system elevates all areas of casino operation with a uniquely comprehensive range of functionalities that extend far beyond traditional accounting, jackpots, player tracking, CASHLESS, and TITO transactions. As a distinctive feature, NOVOVISION™ introduces biometric technologies for managing gaming operations, such as player recognition and access solutions.

NOVOMATIC invites all attendees to explore these cutting-edge innovations at their booth and experience the future of gaming technology.

Thomas Schmalzer, VP Global Sales and VP Product Management at NOVOMATIC AG, expressed his enthusiasm: “As one of the most important trade shows in the industry, the G2E Macao is an exceptional opportunity for NOVOMATIC to showcase our latest technology to the Asian market and to engage with our customers. We are proud to present an exceptional product portfolio that meets every requirement of our customers – from the premium DIAMOND X™ series to the innovative NOVOVISION™ casino management system. Be inspired by the variety of products. Visit our booth – we look forward to welcoming you!”

The post NOVOMATIC at G2E Asia: Showcasing Inspiring Gaming Trends for the Asian Market appeared first on European Gaming Industry News.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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