Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.
“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.
Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.
The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.
Immersive Luxury Table Games
The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.
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FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
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FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.
The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.
Strategic Vision and 2026 Roadmap
For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.
The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Partnership brings FashionTV Gaming Group to North America with exclusive branded games
BetMGM, a leading sports betting and iGaming operator, announced a partnership with FashionTV Gaming Group, to launch a portfolio of FashionTV-branded games exclusively on BetMGM Casino platforms. This strategic collaboration brings Fashion TV’s global luxury aesthetic together with BetMGM’s award-winning online casino experience.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
FashionTV-branded table games offer players an immersive, high-gloss experience that merges casino action with the style, sophistication, and global prestige of FashionTV. FashionTV Blackjack and FashionTV Roulette are now available to play at BetMGM Casino in Michigan, New Jersey, and Pennsylvania and will be available in all jurisdictions where BetMGM Casino is live soon. Additional titles will be released throughout 2026.
FashionTV, broadcast in over 200 countries and reaching billions of viewers worldwide, stands as the definitive voice of global luxury. With unmatched reach across television, digital, and social media, FashionTV continues to captivate audiences through its celebration of fashion, travel, and high-society entertainment.
BetMGM’s award-winning online casino is home to over 5,400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The post BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming appeared first on Americas iGaming & Sports Betting News.
The California Gambling Control Commission (CGCC) has scheduled a meeting of the Gaming Policy Advisory Committee (GPAC) for 1:00 p.m. on Tuesday, January 20, 2026.
The committee is established under Business and Professions Code Section 19817 to provide advisory recommendations to the Commission on regulatory policy, with a specific focus on integrity and problem gambling.
Meeting Attendance Information
The meeting will be conducted in a hybrid format, allowing for both in-person and remote participation.
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In-Person Location: 2399 Gateway Oaks Drive, Hearing Room 100, Sacramento, CA 95833.
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Virtual Access: Zoom Meeting Link
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Phone Access: 1-888-475-4499 (Toll-free) | Meeting ID: 285 757 8614
Key Agenda Items
The agenda focuses on internal governance, regulatory controls for third-party providers, and administrative updates:
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GPAC Roles and Responsibilities: A review of the mission statement, adherence to the Bagley-Keene Open Meeting Act, and expectations for member conduct and responsiveness.
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Current Projects: Update and discussion on Third-Party Providers of Proposition Player Services (TPPPS) – Internal Controls, led by subcommittee members Kirill Yermanov and Michael Hill.
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New Discussion Items:
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Third-Party Provider Employee Table Coverage.
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Procedures for Lost or Damaged Employee Badges.
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Administrative Updates: An update on the Category G vacancy (Public Member with accounting/business background).
2026 Committee Composition
The committee consists of 10 members (expanding to 12 if pending legislation like AB 77 is finalized), split equally between the cardroom industry and the public.
| Member Name | Category / Role | Term Expiry |
| Trevor Dewar | Category A (Bureau of Gambling Control) | 12/31/2026 |
| Sosha Marasigan-Quintero | Category B (Problem Gambling/Addiction) | 12/31/2026 |
| Michael Hill | Category C (TPPPS Representative) | 12/31/2027 |
| David Fried | Category D (Cardroom with 25+ Tables) | 12/31/2026 |
| Michael Koniski | Industry Representative | — |
| Emmanuel Macalino | Industry Representative | — |
| Linda Ng | Public Representative | — |
| John Stacy | Industry Representative | — |
| Kirill Yermanov | Public Representative | — |
Advisors: Lisa Wardall (Executive Director) and Jason Pope (Chief Counsel).
The post CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026 appeared first on Americas iGaming & Sports Betting News.
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