Press Releases
Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas
- Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
- Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
- Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)
Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.
Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:
Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;
In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;
UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.
As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.
Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”
BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.
The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.
This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.
“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.
Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.
“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.
The post Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua appeared first on European Gaming Industry News.
Compliance Updates
Octoplay kicks off expansion into the US by obtaining a Michigan provisional license
Octoplay continues its expansion in North America by obtaining its provisional license for Michigan, marking the beginning of the company’s highly anticipated entry into the United States.
The Michigan provisional license is a key first step in Octoplay’s introduction of its innovative slot games to the American market, starting with operators in the Great Lakes State. This move into the US follows Octoplay’s recent successes in Europe, where the company has rapidly expanded its presence in Italy, Slovakia, Denmark, and Ontario over the past few months.
Gavin Hamilton, Chairman at Octoplay said: “Obtaining the Michigan provisional license marks the beginning of our entry into the United States, a key market for our future growth. We look forward to bringing our premium products and games to American players, starting in Michigan.”
“While we’ve seen great success in European markets recently, our entry into the US represents a new chapter for Octoplay,” Hamilton added. “We’re committed to establishing a strong presence in the American iGaming landscape, leveraging our experience in regulated markets to deliver exceptional gaming experiences to US players and operators.”
Octoplay’s expansion into new markets, including the US, allows more operators to access its popular slot games. This provisional license will not only extend Octoplay’s reach but also enable Michigan operators to offer the high-quality content their players seek.
Latest News
Nolimit City takes players to the glory days of arcades in their latest release – Brute Force
Nolimit City takes players back to the gritty arcades of the ’80s with their latest release, Brute Force. It’s a blast from the past, where Joshua and Jason square off against Hyper, the ruthless alien overlord hell-bent on Earth’s destruction. It’s pure arcade nostalgia, but with that signature Nolimit punch.
Unlike some of Nolimit City’s more complex releases this year – Fire in the Hole 2, Loner or Kenneth Must Die. Brute Force dials it back, stripping away the complexity for a straightforward, old-school experience. But don’t get it twisted: “simple” doesn’t mean “soft.” This game hits harder than a Hyper laser blast.
In the base game, defend the world with 3 types of xNudge® Wilds which land as a stacked symbol and always nudges to be fully visible then adds to the xNudge® Meter. Starting with the Joshua xNudge® Wild, each nudge increases the win multiplier by +1 and the maximum multiplier value that can be awarded is 8x. Second is the Jason xNudge® Wild where each nudge increases the win multiplier by +2 and the max multiplier that can be awarded is 21x. Last but not least is the Hyper xNudge® Wild where each nudge increases the Win multiplier by +5 and the max multiplier value that can be awarded is an insane 51x. The xNudge® Meter summarises the overall xNudge® multiplier values on the winning symbols.
Think of xBet® as that feature that can change the outcome of the game in an instant! xBet® guarantees a Scatter Symbol on the second reel. 1 Guaranteed xNudge® xBet® guarantees a minimum of 1 xNudge® Wild anywhere on the reels. 2 Guaranteed xNudge® xBet® guarantees a minimum of 2 xNudge® Wilds anywhere on the reels. Lastly, 4 Guaranteed xNudge® xBet® guarantees a minimum of 4 xNudge® Wilds anywhere on the reels for some destructive multiplier potential.
Landing 3 Scatter symbols will activate 10 Brute Spins. Landing 4 Scatter symbols will activate 10 Super Brute Spins where the battle between good and evil really heats up. In Super Brute Spins, xNudge® Wilds may become sticky and remain persistent on the reels throughout the remaining Super Brute Spins.
The faith of the world rests in your hands. When the final boss is defeated and the high score is reached, a maximum payout of 40,000x the base bet is awarded. Brute Force is considered to be “Extremely Volatile” which comes at no surprise, considering that Nolimit City are known for their highly volatile but high paying catalogue of online slots.
Per Lindheimer, Head of Product at Nolimit City, said: “Everyone remembers the thrill of stepping into a classic arcade and playing their first side-scroller – what a rush! Brute Force was designed to capture that nostalgic feeling but with a Nolimit City twist. It’s one of the more straightforward games we’ve made this year, but don’t be fooled – xNudge takes this game to a whole new level!“
‘Brute Force’ will be available to all Nolimit City partners on October 8th, 2024.
The post Nolimit City takes players to the glory days of arcades in their latest release – Brute Force appeared first on European Gaming Industry News.
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