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Navigating New Frontiers: AI’s Role in Reinventing iGaming Compliance

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By Paul Addicott-Evans, Managing Director for Products at ComplianceOne Group

In high-stakes world of iGaming, regulatory compliance is not just a box to be checked – it is the bedrock upon which the industry’s integrity and customer trust are built. As we navigate this complex landscape, the emergence of Artificial Intelligence (AI), especially through Large Language Models (LLMs) like ChatGPT, promises a revolution in how we approach regulatory processes. Yet, with great power comes great responsibility, and the integration of AI in compliance raises crucial questions about the verifiability and accuracy of its data inputs.

The Data Verification Dilemma

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At the core of this AI-driven transformation in iGaming compliance is ChatGPT, a marvel of modern technology powered by a sophisticated Large Language Model. ChatGPT opened the world’s eyes to the possibilities of AI, whilst simultaneously creating a major question with wide-spread adoption: Can we trust it?

Despite its impressive capabilities, a fundamental challenge persists: verifying the accuracy and currency of the information it provides. In many walks of life, not least the ever-changing regulatory environment of iGaming, relying on AI tools without verifiable data sources could lead to non-compliance, legal challenges, and potentially financial penalties.

This dilemma is intensified by the dynamic nature of iGaming regulations, which can vary significantly across jurisdictions and are subject to frequent updates. Non-compliance can be extremely costly, so ensuring that AI tools are not only informed by but also aligned with the latest legal standards is paramount. This calls for a robust framework where AI tools are continuously fed with up-to-date and verified regulatory data, and their outputs are regularly audited for accuracy and compliance.

The science bit…

How do we approach this problem? The availability of large language models is now almost a commodity. The technology is available for everyone to use. However, when faced with such an important problem as reliability and verifiability, there is a need to weave supporting technologies into the AI-framework. This is where vector embeddings come into play, acting as a bridge between raw data and the AI’s ability to understand and verify it.

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Imagine vector embeddings as a vast library, not of books, but of words, phrases, and concepts, each with its own unique location. This library is created by a neural network, a type of AI, which reads and understands vast amounts of text, then organizes this information into a map.

Each word or phrase is placed precisely, so that words with similar meanings are neighbours.

For iGaming compliance, this library becomes invaluable. When AI uses vector embeddings, it’s like consulting this map to understand not just words, but the context and meaning behind them. This is crucial for verifying vast, complex regulatory information.

In essence, vector embeddings allow AI to comprehend and verify information much like an expert human would, but with the speed and accuracy that only a machine can offer. This boosts the reliability of AI in iGaming compliance, ensuring that the operators get accurate and up-to-date information, crucial for staying within regulatory boundaries.

AI’s Edge in iGaming Compliance

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The use of AI in iGaming compliance, when done correctly, can offers a suite of advantages:

  • Enhanced Precision and Efficiency: AI’s ability to swiftly and accurately synthesize regulatory information ensures that operators are always in step with the latest compliance requirements. For instance, an AI tool could analyse recent amendments to anti-money laundering laws across different jurisdictions within minutes, a task that would take humans significantly longer.
  • Customized Regulatory Insights: AI can offer bespoke guidance, adapting to the unique operational and geographical nuances of each iGaming operator. An example of this is how AI tools can provide tailored advice to operators based on specific games offered or markets targeted, considering the unique regulatory landscape of each area.
  • Automated Compliance Oversight: Continuous AI surveillance of iGaming operations guarantees adherence to regulatory standards, proactively identifying and rectifying instances of non-compliance. This could include real-time monitoring of player interactions to ensure responsible gaming practices are maintained.

 

Looking Ahead

The journey of integrating AI into iGaming compliance is fraught with challenges, yet the potential rewards are substantial. By anchoring AI in the principles of data verifiability and source transparency, we can redefine how the iGaming industry navigates its regulatory maze – a shift not just in technology but in establishing a new era of trust and reliability.

 

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Introducing IntelligentOne AI

At Complitech, we stand at the forefront of this exciting frontier with OneAI. Developed as part of the comprehensive Complitech database of global regulations, this groundbreaking AI product is poised to redefine iGaming compliance. OneAI distinguishes itself by providing current, accurate data, free from the common ‘hallucinations’ of LLMs, thereby offering responses to regulatory inquiries that are not just swift, but also dependable and verifiable.

Take the example of a Games studio assessing the impact of Germany’s regulations on slot games, particularly concerning the maximum bet limit and the mandatory delay between spins.

Using OneAI, the studio inputs a query about slot regulations in Germany. The AI tool quickly processes this request, providing a detailed analysis of the current German regulations on slot games. It highlights that the maximum bet per spin is capped at €1 and that there is a required minimum interval of 5 seconds between spins. This information is directly linked to the relevant sections of the German Interstate Treaty on Gambling, ensuring accuracy and verifiability.

This targeted insight allows the studio to make informed decisions about game design and offerings in the German market, ensuring compliance while optimizing their product for the new regulatory environment.

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With OneAI, iGaming companies can access instant, reliable insights for complex technical compliance questions, streamlining decision-making processes. This innovative tool represents a significant leap in the application of AI in iGaming compliance, marrying the linguistic dexterity of LLMs with the robust, updated Complitech database. It heralds a new chapter in iGaming regulation, where technology not only expedites but also elevates the trustworthiness and accuracy of compliance processes. As AI continues to evolve, tools like OneAI are set to play a pivotal role in fostering a safer, more compliant, and trustworthy iGaming ecosystem.

Asia

Thailand Postpones Parliamentary Debate on Casino Bill

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A parliamentary debate on Thailand’s Entertainment Complex Bill that had been planned to take place on Wednesday has been postponed until the next session amid rising anti-casino sentiment and concerns the bill is being rushed through.

Thai PM Paetongtarn Shinawatra confirmed that the government would instead focus in the meantime on more pressing matters such as the aftermath of the recent earthquake and how to deal with the impact of the US tariffs.

Passage of the Entertainment Complex Bill has been coming under increasing scrutiny in recent weeks with anti-gambling advocates stating protests and a group of senators voicing their opposition to the speed with which the bill was seemingly making its way through parliament.

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That’s despite the addition of a clause requiring locals to hold at least THB50 million (US$1.5 million) in their bank accounts to gain entry to Thailand’s legal casinos – a clause experts say would essentially force international operators to ditch their Thailand casino bids.

The post Thailand Postpones Parliamentary Debate on Casino Bill appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Issues License to Incentive Games

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Incentive Games has announced that it has been awarded a UK Gambling Commission (UKGC) licence on 27 March 2025. This allows the company to bring its innovative suite of real money games to UK-licensed operators.

The UKGC is recognised as one of the most stringent and respected regulatory authorities within the global gaming industry. This achievement underscores Incentive Games’ unwavering commitment to maintaining the highest standards of compliance, service quality and operational integrity. Obtaining this licence, which requires excellence in areas such as security and responsible gambling, provides access to one of the key regulated igaming markets.

Ahmed Baker, chief commercial officer at Incentive Games, said: “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners.

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“The UK is a critical market for us and we’re thrilled to introduce our industry-leading real money games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”

 

 

 

The post UKGC Issues License to Incentive Games appeared first on European Gaming Industry News.

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BETER

BETER Makes U.S. Debut with vendor registration in New Jersey

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BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.

This marks BETER’s first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jersey—empowering them to offer players non-stop, fast-paced betting experiences.

The first product approved by the New Jersey DGE is BETER’s flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.

BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering  30+ betting markets per event. All contests are monitored 24/7 by BETER’s in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.

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In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.

BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.

Gal Ehrlich, CEO of BETER, said: “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.

“We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.

“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and in other U.S. states where we plan to go live in the coming months.”

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Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.

“But we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permitted—the key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.”

The post BETER Makes U.S. Debut with vendor registration in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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