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Flutter’s UKI Division commits c.£8m to charitable causes in 2023

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Paddy Power, Sky Betting and Gaming, and Betfair have all announced new funding campaigns

Additional funds of £250,000 have been raised for charity at events hosted by Flutter UKI

Flutter is proud to announce that its UK and Ireland division has committed up to £8 million to charitable initiatives this year, with its three key brands – Paddy Power, Sky Betting & Gaming (SBG) and Betfair – announcing new partnerships in recent weeks. A further £250,000 has been raised through fundraising events for its two Charities of the Year.

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This activity forms part of Flutter’s wider global pledge to Do More for the communities in which it operates as part of the Group’s sustainability strategy – the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its colleagues across three main areas of Sport & Play, Health and Wellbeing, and Tech4Good.

On Monday, in its own distinctive style, Paddy Power announced that it will be donating up to £1 million to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship, which begins this month. The brand pledged to donate £1,000 for every 180 hit during the tournament and with 901 maximums scored during last year’s tournament, it is hoped that record will be smashed this year, meaning a possible £1 million donation to Prostate Cancer UK – a transformative sum for the charity that will ultimately save lives. In addition, the bookmaker and the PDC will join forces and use all their channels to encourage 180,000 fans, followers and customers in the UK to use Prostate Cancer UK’s online risk checker via prostatecanceruk.org/180-risk

This follows shortly after the launch of Betfair’s ‘Serial Winners Fund’ last month, in conjunction with Betfair ambassador and legendary jockey, Rachel Blackmore. The campaign will see Betfair support both the Injured Jockeys Fund and the Irish Injured Jockeys with an initial donation of £100,000, with a further £5,000 for every winner Blackmore rides between Betfair Chase Day and the Randox Grand National. This is likely to total a £250,000 donation, split equally between the two charities.

Earlier in November, Sky Bet launched its £6 million ‘Building Foundations Fund’ in partnership with the English Football League (EFL). This fund represents the largest multi-year, sponsor-backed fund that is dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives. Sky Bet will invest £1 million per year into the Fund starting from the current 2023/2024 season.

Ian Brown, CEO of Flutter UKI, said: “I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan. Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”

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Flutter also held its inaugural Charity Ball in Dublin in September in support of BUMBLEance, the Children’s Ambulance Service of Ireland, and its Annual Charity Gala in Leeds in November in support of the Children’s Heart Surgery Fund in Yorkshire. Flutter UKI donated £240,000 between the two charities and raised a further £250,000 across both events. Meanwhile, other donations across the year totalled £330,000, which included the re-launch of Cash4Clubs which provides small grants to local community sports clubs across the UK and Ireland.

 

Positive Impact Plan:

As part of Flutter’s Positive Impact Plan, we have set an ambitious goal to positively impact the lives of 10 million people by 2030. This initiative is aligned with our focus on sports, technology, health, and well-being and our aim is to create long-lasting, positive change in the communities we support.

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Gaming Corps joins forces with Torrero to boost operator choice and content delivery

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.

Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.

Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”

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Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”

The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.

The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.

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Omnigame celebrates win at SBC Awards Europe

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Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

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The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.

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Former Swintt Marketing Manager Michela Pace joins GameOn

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Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division

GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.

Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.

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The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.

Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.

She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.

Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.

“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.

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“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”

Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.

“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”

The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.

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