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What are the Leading iGaming Trends for 2024? SOFTSWISS Deep Research

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Players gravitate towards a deeper sense of purpose and community fostered by in-game competition, social interaction, and collaboration – an observation from a survey outlining the 2024 industry trends. Amidst the evolving iGaming landscape, SOFTSWISS, an international tech company, shares a comprehensive report detailing the key trends that will shape the industry in the coming year.

Based on both internal and external inquiries, the report covers a spectrum of existing and emerging trends. Through comprehensive descriptions and insights from SOFTSWISS experts, this free download aims to assist iGaming businesses in shaping their strategies for the next year.

Outlined below are three examples from the extensive array of iGaming trends, offering a glimpse into strategic insights for the industry.

 

Local regulation

The iGaming landscape is evolving with a patchwork of local regulations, reflecting individual countries’ efforts to tailor frameworks to their social and economic goals. These regulations signify more than legal requirements; they represent a nation’s commitment to cultivating the iGaming sector for its benefit. 

“Marking a significant milestone for the entire industry, Brazil entered the regulated iGaming sector in 2023. This move not only demonstrated the country’s commitment to self-regulation but also aligned with a broader global trend. The shift signifies a crucial transformation within the industry, indicating a collective move towards more structured and trustworthy markets on a global scale,” states Max Trafimovich, Chief Commercial Officer at SOFTSWISS

Upon analysing the data, it becomes evident that Latin America holds the most promising prospects for iGaming in 2024, followed closely by North America and Europe. The Asia-Pacific region also offers a substantial opportunity, while Africa and the Middle East, although with a smaller market share, still present noteworthy possibilities.

 

Player welfare

The focus on responsible gambling remains prominent in the iGaming sector. Its growing impact extends across various operational aspects, encompassing player engagement and marketing strategies. This emphasises the industry’s dedication to prioritising player safety and overall well-being, solidifying its reputation for upholding ethical standards and bolstering customer loyalty.

Among the fundamental factors driving responsible gambling issues, respondents highlight regulatory requirements, media attention and public awareness, potential legal consequences, and ethical responsibility.

 

Gamification and collective gaming experience

SOFTSWISS experts recognise gamification as a pivotal future focus, responding to the evolving iGaming landscape where the lines between gaming and gambling are increasingly blurred. This move aims to cultivate a gamified experience that aligns with players’ evolving expectations – engagement extending beyond basic gameplay. 

The iGaming industry is on the brink of a significant transformation, with the incorporation of social elements emerging as the next major trend in player engagement. Tournaments, challenges, and team competitions are taking centre stage, fostering a collective gaming experience that appeals to players seeking the camaraderie of offline settings in the online domain. 

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, summarises: “Being an innovative tech company and one of the iGaming leaders, SOFTSWISS recognises its responsibility as an industry trendsetter. This report is our significant intellectual contribution to the development of our sphere, especially during the pivotal period when companies are enhancing their business strategies for more impressive results in the upcoming year.”

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, Belarus, and Bulgaria. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January

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With the new year in full swing, HIPTHER Movement is kicking off its 2026 season with a fresh twist on its community-powered running challenges. From January 26 to April 5, the HIPTHER Movement: Anti-Quit Running Challenge will push runners to stay active and consistent well past the typical drop-off period in February.

Why This Challenge Matters

Every year, millions of runners lace up in January, but by early February, many resolutions fade. According to global fitness statistics, over 70% of runners abandon their goals before spring.

HIPTHER is taking a different approach — by creating a challenge designed specifically for this dropout window, promoting long-term consistency and fun competition in a supportive, global community.

A Two-Tier Challenge to Make It Fair and Fun

To make things even more exciting and inclusive, the 2026 running challenge introduces two separate leaderboards:

1. Tier 1 – “The Titans”

This is where the top 10 runners from previous editions will battle it out. These are the athletes who consistently top the weekly charts and push the boundaries of mileage. It’s a high-stakes leaderboard for elite-level fun and endurance.

2. Tier 2 – “The Momentum Makers”

The rest of the community – from weekend joggers to returning runners – will compete in their own leaderboard. This tier is about building momentum, staying motivated, and celebrating personal bests – no matter the distance.

“We’ve seen the same five to ten names dominate the top spots, which is amazing – but we wanted to give everyone else a space to thrive, especially newer members or those coming back from injury or burnout,” says Zoltan Tundik, Co-Founder of HIPTHER.

Challenge Period: January 26 – April 5, 2026

Participants can log their runs via Strava and automatically appear in the weekly leaderboard updates published across HIPTHER’s channels.

How to Join

Weekly Highlights, Spotlights & Prizes

  • Weekly shout-outs for standout performances

  • Surprise giveaways for participation, not just podiums

  • Social media badges & stickers for personal sharing

  • Featured runners in the HIPTHER Talks Podcast and newsletters

No Dropouts This Time

The mission? To create a habit, not a spike. Runners who complete at least 8 weeks of the challenge will receive a virtual certificate and earn a chance to be featured in HIPTHER’s growing digital health and wellness community.

Don’t Worry, Cyclists: Your Time Comes This Summer

While this first 2026 challenge focuses on running, the HIPTHER Summer Ride-Off Challenge will return in June 2026, covering both road cycling and indoor sessions.

Final Word

Whether you’re a seasoned athlete or just getting back into running, this is your chance to be part of something bigger. The HIPTHER Movement isn’t just about leaderboards – it’s about consistency, community, and crushing that February slump.









Follow HIPTHER Movement on:

Let’s start strong — and stay strong. See you on the leaderboard!

The post HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit receives Special Recognition as Most Innovative Online Casino Operator

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Online casino brand WinSpirit has received Special Recognition in the Most Innovative Online Casino Operator category at the European iGaming Awards, held on January 19 — a respected industry event celebrating excellence and innovation across the global iGaming sector.

 

 

Since launching in 2022, WinSpirit has rapidly gained attention for its dynamic approach to product development, player engagement, and platform growth. The brand blends innovative tools with entertainment-driven experiences, earning recognition from both users and the wider industry.

Over the past year, WinSpirit has introduced interactive formats like WinSpirit Stories and Threads, expanded its real-time Gift Shop loyalty system, and continued to invest in smart personalisation features. This has contributed to significant growth across key areas, including retention, session frequency, and VIP activity.

The award adds to the brand’s growing list of accolades, which already includes Rising Star (SBC Awards), Voice of the People (Casino Guru Awards), and World’s Best Online Casino (World Casino Awards). WinSpirit also maintains top-tier player ratings across major review platforms, including 4.6/5 on Trustpilot and 8.9/10 on AskGamblers.

With this Special Recognition from the European iGaming Awards, WinSpirit further reinforces its position as one of the most innovative and dynamic brands in modern online gaming — driven by rapid evolution and a clear player-first vision.

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WinSpirit receives Special Recognition as Most Innovative Online Casino Operator

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WinSpirit, the rapidly ascending online casino brand, has been awarded Special Recognition as the Most Innovative Online Casino Operator at the prestigious European iGaming Awards. The ceremony, held on January 19 in Barcelona, brought together the global iGaming elite to celebrate excellence, technical evolution, and industry-leading innovation.

Since its market debut in 2022, WinSpirit has carved out a distinct identity by prioritizing dynamic product development and immersive player engagement. This latest recognition highlights the brand’s successful efforts to merge cutting-edge technology with entertainment-driven user experiences.

Redefining Player Interaction

The award specifically acknowledges WinSpirit’s aggressive roadmap over the past twelve months. Key milestones that caught the judges’ attention include:

  • Interactive Content Formats: The launch of WinSpirit Stories and Threads, which bring a social-media-inspired engagement layer to the gaming platform.

  • Loyalty Evolution: The expansion of its real-time Gift Shop loyalty system, rewarding players with tangible value in a seamless, instant-access format.

  • Smart Personalization: Continued investment in AI-driven personalization features that tailor the gaming environment to individual player preferences.

These innovations have driven measurable success for the brand, with WinSpirit reporting significant growth in player retention, session frequency, and activity within its VIP tiers.

A Growing Legacy of Excellence

This Special Recognition is the latest addition to a mounting trophy cabinet for the brand. WinSpirit’s previous accolades include:

  • Rising Star (SBC Awards)

  • Voice of the People (Casino Guru Awards)

  • World’s Best Online Casino (World Casino Awards)

Beyond industry awards, the brand maintains exceptional standing with the players themselves, boasting a 4.6/5 rating on Trustpilot and an 8.9/10 on AskGamblers.

As WinSpirit moves into the remainder of 2026, the company reaffirms its “player-first” vision, positioning itself as a primary driver of the next generation of digital gaming.

The post WinSpirit receives Special Recognition as Most Innovative Online Casino Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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