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Sam Sadi predicts Fanatics success at Xtremepush iGaming event
Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
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Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch
Red Rake Gaming, a leading provider of premium online casino content, announces its partnership with 7Melons.ch, the official online casino of the prestigious Grand Casino Bern, further strengthening its position in the regulated Swiss market.
7Melons.ch, launched in 2020 following the legalisation of online gaming in Switzerland, operates under an official Swiss concession (Konzession) and offers an authentic, safe, and fully licensed local experience. Backed by the strong reputation of Grand Casino Bern, the platform stands out for its commitment to player protection, secure transactions, and a mobile-optimised gaming environment.
As part of its growth strategy, 7Melons.ch is focusing on CRM automation, localised acquisition campaigns, and enhancing its VIP experience. The operator is investing in performance marketing, expanding its game portfolio, improving platform features, and building long-term brand equity, with the goal of becoming one of the leading names in Swiss online entertainment.
Nick Barr, Managing Director at Red Rake Gaming Malta, commented: “We are delighted to collaborate with 7Melons.ch and Grand Casino Bern to bring our top content to Swiss players. The platform combines the trust of a historic brand with a modern and secure digital experience, making it the ideal partner to expand our presence in this region. We are confident our games will deliver added value and exciting experiences for players in Switzerland.”
This collaboration reinforces Red Rake Gaming’s commitment to creating innovative content tailored to local regulations and designed for highly regulated markets. Players in Switzerland will have access to a wide and diverse game portfolio, featuring standout functionalities, interactive mini-games, and a safe, immersive gaming experience.
The post Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch appeared first on European Gaming Industry News.
Global crypto igaming platform BC.GAME has announced the release of its brand-new video slot — “Nezha”. Featuring a 6-reel × 4-row base layout with 4,096 ways to win, the game can expand to 6 rows high and up to 46,656 ways through special symbols, offering players the chance to win up to 10,000x their bet. Inspired by the legendary Chinese mythological hero Ne Zha, this high-volatility slot blends traditional artistry, immersive storytelling, and innovative gameplay for an epic reel-spinning adventure.
Mythical Theme & Immersive Experience
In “Nezha,” players will embark on a quest to help the hero reclaim his powers and turn the tide against the Dragon King and his mighty army. Stunning visuals depict Ne Zha, dragon warriors, and deep-sea monsters as high-value symbols, set against an elegant landscape infused with Chinese ink-painting aesthetics and a battle-charged atmosphere.
Key Features
- Multi-way Wins: Base layout offers 4,096 ways to win, with Demon Pearl symbols expanding reels up to 6 rows high for a maximum of 46,656 ways.
- Spirit Pearl Wild: Appears on reels 2–5, expanding to cover the full reel and stacking multipliers up to 6x. Multipliers from multiple Spirit Pearls are added together.
- Demon Pearl Symbol: Reveals random high-value symbols and increases reel height for more win possibilities.
- Cascade Mechanic: Winning symbols are removed, and new symbols fall in, creating opportunities for consecutive wins.
- High RTP: Theoretical return to player reaches 97.29%, offering long-term high potential.
Dragon War Bonus Game
Collecting 3 or more Tianyuan Ding Scatter symbols to trigger the Dragon War Bonus Game:
- 3 Scatters award 10 Free Spins
- 4 Scatters award 13 Free Spins
During the Bonus Game, at least one Demon Pearl symbol is guaranteed to land on each spin. Additionally, every sequence of four consecutive cascade wins transforms one high-value symbol into a Wild and awards two extra Free Spins. The highest-value symbol remains unchanged but receives an incremental multiplier with each winning combination it contributes to.
Buy Bonus Options
Players can instantly access special features:
- Bonus Boost Special Spins: Enhances the likelihood of triggering the Bonus Game by a factor of six.
- Spirit Spins: Ensures the appearance of at least one Spirit Multiplier and one Spirit Pearl symbol on every spin.
- Buy Bonus Options – “3 Tianyuan Ding” / “4 Tianyuan Ding”: Allows direct access to the Bonus Game with 10 or 13 Free Spins, respectively.
- Destiny Draw: Offers a randomized entry into the Bonus Game, awarding either 10 or 13 Free Spins with a 50/50 probability.
Big Wins & High Potential
From the base 4,096 ways to the expanded 46,656 ways, “Nezha” offers exciting winning potential. When a single round reaches the 10,000x bet cap, the round ends immediately, awarding the capped prize.
“Nezha” is now available on BC.GAME across desktop and mobile platforms.
About BC.GAME
BC.GAME is a global crypto iGaming platform offering casino, slots, and sports betting, with full cryptocurrency support and innovative, provably fair games for players worldwide.
The post BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout appeared first on European Gaming Industry News.
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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
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