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TRUE reveals the Victoria Wild West NFT gamification campaign results

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TRUE, in partnership with the innovative casino game provider TrueLab Game Studios, have introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Now, the team is ready to reveal the intermediate results since the launch of the project six months ago.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This innovative experience is supposed to combine the fast evolving spheres of iGaming and NFT to boost player engagement and retention.

To integrate the NFT drop into the already existing game, TRUE developed a fully-fledged white-label NFT marketplace for the game provider, including all the required functionality for creating the engagement mechanics. Notably, a TRUE Wallet account is automatically created for every new player with one click to store and manage user’s NFTs.

Player metrics results

Initially envisioned as a tool to influence player retention, the Victoria Wild West NFT drop has gone above and beyond, producing far-reaching impacts on user behavior. By comparing metrics between users who activated at least one NFT in the drop and those who did not, the TRUE team discovered the following compelling results:

  1. Number of players. Since the launch, the number of players has surged by an impressive 7 times, reaching a peak of 10 during the promotion. It is worth mentioning, NFT integration into a game, being an innovative engagement tool is an attractive promotional mechanism by itself and can create additional hype for any online casino or game provider.
  2. Total bets volume. The implementation of NFT mechanics has increased the game’s overall bet volume by 3.5 times, and this upward trend continues. The NFT collection has breathed new life into the title as the original game marks its one-year availability in casinos this September. Eventually, the NFT drop not only captured the attention of players but also sparked interest from the operators.
  3. Total bets count. The total bets count has soared by 4 times, and notably, players who have acquired NFTs are more actively engaged in the game than those who did not participate in the drop. On average, players owning at least one NFT place bets 6 times more frequently per session.
  4. Bets volume per user. Remarkably, although players with NFTs still represent a minority, comprising only up to 25% of the game’s user base, they contribute over 50% of the total betting volume. This segment effectively drives the overall performance of the game title.
  5. Players community. One of TrueLab’s notable achievements is fostering a vibrant player community within the game, where participants actively compete for rare NFTs, trade them on the TRUE-powered marketplace, and anticipate new album releases with rewarding incentives.

TRUE reveals the Victoria Wild West NFT gamification campaign results

 

Currently, the Victoria Wild West NFT collection is integrated into 35 casinos, receiving enthusiastic endorsements from project partners. Operators confirm that NFTs, as engagement tools, boost player retention and frequency, adding extra appeal and encouraging players to select titles with these incentives.

“We are thrilled to be pioneers in bridging the worlds of NFT and iGaming,” remarked a representative from N1 Partners, a network of casinos among the first to implement the NFT Drop. “The results have surpassed our expectations, and we’re delighted to witness its positive impact on our players’ engagement and overall experience.”

Looking ahead, the dedicated teams behind TRUE and TrueLab remain committed to advancing the project further. They are actively working on introducing new albums with unique benefits for players to collect, ensuring a continuously evolving and engaging gaming experience. The success of the NFT drop integration serves as a testament to the teams’ vision and dedication to creating an immersive and rewarding gaming environment.

About Victoria Wild West NFT drop

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing.

The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game. Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly. NFTs, being a separate entity, can be collected and crafted, exchanged for benefits, or even resold on the external marketplace as is.

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HIPTHER Prague Summit 2026 Becomes History: 400 Industry Leaders Celebrate 10 Years of Impact in a Landmark Edition

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The HIPTHER Prague Summit 2026 has officially concluded, marking not only the end of another exceptional edition, but the celebration of a defining milestone: 10 Years of Impact.

Bringing together nearly 400 professionals from across iGaming, technology, fintech, compliance, AI, and blockchain, this year’s summit stood as the most ambitious and dynamic edition to date — two days of high-level insights, meaningful connections, hands-on learning, and unforgettable experiences.

From early-morning wellness sessions to late-night celebrations, HIPTHER Prague Summit 2026 delivered a complete, immersive industry experience — one that will be remembered as a benchmark moment for the European Gaming & Tech ecosystem.

A Summit Designed for Insight, Strategy & Real Connections

Held on 24–25 March 2026 at OREA Hotel Andel’s Prague, the summit once again proved why it remains a cornerstone event where technology, compliance, and innovation converge.

The 10th Anniversary edition expanded into its full-scale format featuring:

  • Three core conference stages
  • The hands-on HIPTHER Academy
  • The GamingTECH CEE Awards 2026
  • Curated networking experiences across every touchpoint

The result? A boutique, high-impact environment where conversations weren’t just happening — they were shaping the next decade of the industry.

Four Stages. One Unified Vision of the Future

The summit unfolded across four stages, bringing together compliance, regulation, business strategy, and innovation into one cohesive narrative. From regulatory deep dives and enforcement trends to cross-industry discussions spanning iGaming, fintech, AI, and media, the agenda balanced specialization with meaningful dialogue between operators, suppliers, and advisors.

A standout element was the dedicated Responsible Gaming & Player Safety focus on Day 2, curated by the Institute for Gambling Regulation (IPRH). This track placed player protection and sustainable industry growth at the forefront, addressing emerging risks, early detection mechanisms, and the need for greater cross-border regulatory alignment through expert-led panels and case-driven discussions.

Elevating the conference, the HIPTHER Academy further expanded the summit’s scope into a practical learning environment, offering hands-on workshops and certifications across AI, compliance, marketing, and leadership. With a clear emphasis on real-world application, the Academy positioned itself as a platform for professionals looking to strengthen both their expertise and strategic impact.

Networking: From Morning Energy to Nights of Excellence

At HIPTHER Prague Summit 2026, networking extended far beyond the conference floor, shaping the experience from early morning and delicious breaks, to late-night celebrations.

The days began with intention, from a calming yoga session on Day 1 to the Morning Networking Run on Day 2 — blending wellness, movement, and connection in true #hipthers style.

As evening fell, the spotlight turned to recognition and celebration. The GamingTECH CEE Awards 2026 honoured the industry’s standout performers, announced in the exciting Endorphina Club Party & Awards Ceremony at Buddha-Bar Prague. As the official Awards Ceremony & Party Sponsor, Endorphina delivered a premium networking experience where prestige met Asian culture and vibrant energy.

The momentum continued with the Closing Party at Reduta Jazz Club, while the now-traditional Unofficial Karaoke Afterparty added a final, memorable touch — proving once again that the strongest connections are often built beyond the stage.

Powered by Industry Leaders: Our Sponsors

The success of HIPTHER Prague Summit 2026 was made possible thanks to the incredible support of its partners and sponsors:

  • Grand Stage Sponsor: Tom Horn Gaming
  • Grand Quality & Compliance Sponsor: Gaming Laboratories International (GLI)
  • Silver Sponsor & Badge/Bracelet Sponsor: Kanggiten
  • Awards Ceremony & Party Sponsor: Endorphina
  • Lanyard Sponsor: DSTGAMING
  • General Sponsors: Gaming in Poland, RM Legal, WinSpirit Casino

Their continued support reflects a shared commitment to advancing innovation, compliance, and collaboration across the industry.

A Decade of Impact — And the Next Chapter Begins

Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition didn’t just celebrate the past — it set the tone for what comes next.

Zoltan Tündik – HIPTHER Co-Founder & Head of Business stated: “Reaching the 10-year milestone with the HIPTHER Prague Summit is a proud moment of reflection for us. With 19 years of navigating the ever-evolving media and news landscape, we have seen firsthand how vital authentic connection is to industry progress. This edition was a celebration of a decade of impact, but it was also a launchpad for our next chapter. Over the next five years, our focus is on consolidation. We are deepening our roots in the CEE, D-A-CH, Baltic, and Nordic regions. However, we aren’t standing still. We are thrilled to announce the upcoming launch of the HIPTHER Balkans Summit in 2027, and we are keeping a very close watch on North America. The market there is ripe for the unique ‘HIPTHER-style’ of boutique, high-value networking, and I suspect we may have some surprises in store for that region very soon.”

Get ready for the next great chapter starting next year — Save the Date & Join us:  23–24 March 2027

Over the last decade, HIPTHER Prague Summit has grown into a trusted platform for knowledge-sharing, cross-border dialogue, and real business connections, bringing together regulators, operators, innovators, and decision-makers shaping the future of Gaming & Tech .

And if this edition proved anything, it’s that the next decade will be even bigger.

The post HIPTHER Prague Summit 2026 Becomes History: 400 Industry Leaders Celebrate 10 Years of Impact in a Landmark Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators

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International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.

Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.

Key capabilities include:

  • Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
  • Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
  • Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
  • Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
  • Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.

A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.

“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”

The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions

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Sporting Risk, the sports analytics company specializing in predictive models for market-leading pricing and betting content, has announced the extension of its soccer distribution agreement with Sportradar Group AG.

Sporting Risk’s team and player stat markets are now accessible to Sportradar’s global network of 800 sportsbook operator clients via the Unified Odds Feed (UOF). Covering up to 50 pre-match competitions and 24 in-play competitions, the extensive player market coverage and combinability enhances Sportradar’s existing soccer portfolio. This portfolio already includes exclusive betting data agreements with AFC, Bundesliga, CONMEBOL, CONCACAF, CAF, MLS, and UEFA, offering operators a comprehensive, standout soccer betting experience.

For the upcoming World Cup, Sporting Risk will expand its offering to include 100+ player markets, spanning singles, head-to-head, micro markets, and multis, ensuring players have a wide range of betting opportunities.

Sporting Risk’s solutions are designed for real-time engagement, delivering fast, relevant, and entertaining betting options that align with player behaviour and market demand.

Andy Phillips, CBDO at SportingRisk.com, said:
“We’re thrilled to extend our partnership with Sportradar and reach its unmatched operator network. With the World Cup on the horizon, it’s the perfect time to enhance our offering for the tournament. Together, we’re redefining how player data and analytics power the next generation of betting experiences.”

Karl Danzer, SVP Business Development, Sports Content at Sportradar, added:
“Partnering with Sporting Risk ensures our operator clients have access to a market-leading soccer portfolio, helping drive engagement with the world’s most popular sport.”

The post Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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