Balkans
Gaming Innovation Group Powers Rizk Debut in Serbia
Gaming Innovation Group has announced its award-winning casino platform is now live in Serbia with Betsson’s popular casino brand, Rizk. This is GiG’s debut launch in the Balkan country.
Following the announcement in June this year of a similar launch for Rizk in Germany, this latest expansion builds on a relationship that has grown to now serve 10 regulated markets across Europe and Latin America, since Betsson acquired the brand from GiG in 2020.
GiG’s B2B platform is proving adept at meeting the needs of tier 1 operators like Betsson. Amongst the most agile technology stacks available anywhere in the world, GiG’s user centric, and scalable approach allows operators the freedom to mould a bespoke and localised product, leveraging personalisation and maximising acquisition and retention opportunities.
Marcel Elfersy, CCO of GiG, said: “Our relationship with the team at Betsson continues to offer exciting new opportunities as we expand further into new and emerging markets together. Serbia and the wider CEE region is an important focus of growth for us, having built a full suite of tailorable platform and sportsbook solutions well suited to meet and exceed the expectations that leading operators have from their platform partners.”
Andrew Valenzia at Betsson said: “I am optimistic that Rizk will be successful in Serbia, an exciting market for us at Betsson Group. I would like to express my gratitude to all the teams involved for their dedication and hard work in making this market entry possible.”
Arshak Muradyan
Digitain Secures Manufacturer and Importer Licences in Bulgaria
Digitain has successfully obtained both Manufacturer and Importer Licences in Bulgaria, marking a significant milestone in its continued expansion across regulated markets.
This dual licensing strengthens Digitain’s position in the Bulgarian market, enabling the delivery of a broader, fully compliant product portfolio to its partners.
With the Manufacturer Licence, Digitain can provide its in-house developed solutions, fully certified and tailored to local market requirements. The Importer Licence further extends this capability, allowing the distribution of certified third-party products and enhancing the overall flexibility of the offering.
Arshak Muradyan, Group Chief Compliance Officer at Digitain, said: “Securing both licences in Bulgaria is an important step in strengthening our presence in regulated markets. It allows us to deliver both our in-house solutions and a wide range of certified third-party products in full compliance with local requirements. This dual capability ensures that our partners can confidently operate and scale in the Bulgarian market with a reliable and fully compliant product offering.”
By securing both licences, Digitain reinforces its commitment to regulatory excellence and partner-focused growth. Operators targeting Bulgaria can now access a comprehensive suite of compliant, high-quality solutions designed for long-term success.
This milestone reflects Digitain’s strategic focus on global expansion, combining local compliance with scalable, future-ready technology.
The post Digitain Secures Manufacturer and Importer Licences in Bulgaria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet
SYNOT Games Announces Strategic Partnership with Admiralbet
SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.
Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.
This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”
Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”
The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet Serbia
Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.
Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.
Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
The post Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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