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ZEAL achieves double-digit growth in transaction volume and revenue in the first half of 2023
ZEAL Network SE, the leading German online provider of lottery products, strongly increased its billings and revenues as well as the number of new customers in the first half of 2023. In the process, ZEAL took advantage of the high jackpot phases for successful marketing campaigns, which significantly expanded the customer base for further business growth.
“The growth of our transaction volume in the second quarter of 2023 was near record-breaking and a whopping 18.8 percent higher than in the second quarter of 2022 – in this respect, we even recorded the second-best quarter in the company’s history,” said Jonas Mattsson, CFO of ZEAL. He also said that the continuous growth in new customers clearly shows that ZEAL has continued to make smart strategic investments in the first half of 2023 to further expand its market leadership. Mattsson continues, “Strategic growth in the e-commerce environment is becoming increasingly difficult, but with our attractive products and diverse marketing campaigns, we are confident that we will continue to impress in the market.”
Record growth and transaction volumes
The transaction volume of the ZEAL Group increased by 15 percent to 411.7 million euros in the first half of 2023 (2022: 358.3 million euros). At the same time, sales revenue grew by eleven percent to 54.8 million euros (2022: 49.4 million euros). At 12.5 percent, the company’s gross margin was close to the previous year’s figure (2022: 12.8 percent).
In the first six months of the year, ZEAL was able to take advantage of the attractive jackpot phases in January, March and June to acquire new customers and further expand its business volume. In June, for example, the popular Eurojackpot lottery hit the maximum jackpot of 120 million euros in two consecutive draws. During this phase, ZEAL set a new record with a transaction volume of 30.6 million euros in a single week. This development was supported by intensive marketing campaigns such as a cooperation with Kürsat Yildirim, known to the German public as a multiple lottery winner under the nickname “Chico”.
Earnings base strengthened by strong new customer growth
In the first half of 2023, ZEAL acquired 349 thousand new customers, an increase of 20 percent year-on-year (2022: 292 thousand). ZEAL experienced increased acquisition costs per registered new customer (cost per lead, CPL) of 45.09 euros (2022: 37.61 euros), reflecting higher media costs in intensified competition for new customers. As a result, marketing expenses were 44 percent higher than in the previous year at 20.0 million euros (2022: 13.9 million euros). Other operating expenses consequently increased to 31.6 million euros (2022: 24.5 million euros). As a result of higher investments in new customer growth, EBITDA was down year-on-year at 13.8 million euros (2022: 16.4 million euros). EBIT amounted to 9.3 million euros (2022: 12.1 million euros) and net profit for the period to 5.6 million euros (2022: 9.4 million euros). “We pursue a focused marketing strategy and invest disproportionately in high-jackpot phases,” explains Jonas Mattsson. “The short-term decline in earnings at high jackpot phases is a perfectly normal development that will settle down again in the further course of the fiscal year.”
Continuous expansion of the games portfolio
In April, ZEAL received permission from the Joint Gambling Authority of the Federal States (GGL) to offer virtual slot machine games, so-called online games, and started offering them in its own web stores in June. Since then, the company has been working on the continuous expansion of its games offering. At the beginning of August, ZEAL added further games to the portfolio of LOTTO24’s web stores and plans to expand the range to up to 200 titles within the first year.
Forecast confirmed
For fiscal year 2023, ZEAL plans to expand its market leadership as an online provider of lottery products and continues to expect a billings volume in the range of 800 million euros to 830 million euros for the Germany segment – assuming an average jackpot development. In addition, ZEAL continues to expect revenues to be between 110 million euros and 120 million euros in fiscal year 2023. For EBITDA, ZEAL expects a range of 30 million to 35 million euros. The company again plans to invest significantly more in new customer acquisition than in the previous year and expects marketing expenses of between 34 million euros and 39 million euros.
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CT Gaming has announced its debut installations in Guatemala, marking a significant milestone in the expansion across Latin America. Following this year’s successful installations in Mexico and Perú, CT Gaming’s presence in the region continues to grow at full speed.
“We are proud of the established partnerships and see these installations as the foundation for a long-term collaboration. We believe this is just the beginning of our journey toward becoming a leading provider in Guatemala,” said Georgi Koprinarov, General Manager LatAm at CT Gaming.
Leading gaming venues in Guatemala, among which Fantastic – Majadas, Fantastic – Las Americas, Magic Bingo – Metro Norte and Magic Bingo – Capitol, are now equipped with EZ Modulo 32/32/32 slot cabinet and the newest addition to the Diamond King family – Diamond King 4. Among the 40 games in the pack, players will experience a unique blend of classic titles and brand-new games such as Zet Fruits,Clovers on Fire and others. Additionally, half of the games are linked to the progressive jackpot Diamond Tree Deluxe, which concept is offering exciting rewards and enhanced gameplay. Another new feature that premiers within Diamond King 4, is the “Buy Bonus” game which brings additional excitement and better chances of winning.
“We are thrilled to partner with CT Gaming and introduce their cutting-edge products to Guatemala. The installation of the EZ Modulo cabinets in combination with the latest multigame – Diamond King 4 has already sparked interest among our players. We look forward to a long and successful collaboration with CT Gaming, bringing top-tier entertainment to our customers,” said Edgar Paz Ravines, director of Desarrollos Providencia.
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Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has struck gold again with its new slot, Zeus’s Lightning Blaze. Joining Spinomenal’s Mythology series, Zeus’s Lightning Blaze is a 5×3 game set within a temple at the foot of Mount Olympus. Ancient Greek inspired symbols include amphoras, shields, lightning bolts and a beautiful lyre.
MGA Games expands its catalog with the launch of Chef’s Delights Megaways, a slot that combines the thrill of the casino with the allure of haute cuisine. This new title features the Megaways mechanic, offering up to 117,649 paylines and a flavorful experience that keeps the excitement alive with every spin.
PG Soft has released its latest video slot masterpiece, Graffiti Rush, an electrifying journey into the edgy world of street art. This colourful new title marks PG Soft’s first foray into a graffiti-themed slot. Players join aspiring artist Jerry, who has turned his back on a traditional career to follow his passion for street graffiti. The game itself is a 4-reel, 4-row video slot featuring a sticky symbol feature and multiplier up to x100.
Amusnet has released Shining Crown Buy Bonus, a classic fruits slot with a modern twist. Designed in the stylistic of traditional-looking slots, the game offers an upgraded and elevated gameplay experience packed with new features to help players have an unforgettable time. Shining Crown Buy Bonus has 5 reels and 10 fixed paylines and consists of 11 traditional symbols, including all-time favourite fruits, Lucky Sevens and the royal Shining Crown.
Shoot for greatness and score massive wins in Super Hoopers Xtreme Power Pots, the latest slot from Rival, the renowned content provider. This is a game that sees players step into the court and score big with the provider’s all-new Xtreme Power Pots mechanic. But before they get to that, they’ll need to dribble and pass their way through Stacked Wilds which can appear solo or stacked on reels two to five and replace all symbols except the Scatter.
Push Gaming has launched its delectable new slot, Candy Blast. This vibrant 6×5 game promises a rush of sugary excitement with a one of a kind pays anywhere mechanic enhanced by a double multiplier, intuitive features and cascading wins. Candy Blast has been designed to offer a fast-paced, action-packed gameplay experience that provides the high volatility action so coveted by today’s players.
Play’n GO turns up the volume with Spinnin’ Records Into the Beat, a slot that blends music and momentum for an electrifying experience. Players will find themselves immersed in a world where every spin synchronises with the beat, featuring a 5-reel, 20-payline setup. The Step Up feature takes centre stage, enhancing Record symbols with multipliers that build up to 35x the total bet.
Vibra Gaming, the leading game and platform developer in the LatAm market, has released its latest slot, Lucky Destiny. Set in the enigmatic realm of Cassandra the fortune teller, this game invites luck enthusiasts to discover classic symbols of good fortune. Golden horseshoes, four-leaf clovers, rabbit’s feet and her mystical crystal ball guide players towards big prizes.
Spinomenal has launched its latest addition to the wildly successful Wildlife series, Majestic King Hold & Hit. Set under a stunning savannah sunset, Majestic King Hold & Hit unfolds surrounded by acacia trees lit by an orange sky, creating a warm atmosphere on the reels. Elephants, vultures, zebras and giraffes are the animal symbols to look for on the screen. Landing three red tree Scatter Free Spins symbols triggers the Free Spins game.
Belatra has released Xing Fu Panda, an enchanting new title inspired by the Far East. Traditional Eastern symbolism flows through the design and is complemented by modern slot mechanics to deliver a rewarding experience. Central to Xing Fu Panda is an adorable panda, a symbol of prosperity and joy. The game is set within a 3×3 frame which is brought to life with an array of traditional Asian artefacts, including golden coins and gongs, that bring luck to the reels.
Playson is embarking on an unforgettable journey in Royal Express: Hold and Win, with the luxury train travel-inspired slot offering delightful bonus play and themed multipliers. Players are welcomed aboard a luxurious locomotive in this 3×3 title, with shimmering gold coins, delicious fruits and immersive graphics set to enhance the excitement.
Blueprint Gaming’s iconic gorilla swings back into the thick of the action in Kong 3 Even Bigger Bonus™, offering dynamic ways to win via eye-catching new cash collects and lavish twists to bonus play. The 4,096 ways to win slot sees the king of the jungle take his place on the 6×4 grid, nestled in a hidden temple within the depths of his rainforest home, accompanied by fellow tropical inhabitants and specially themed-bonus icons.
ELA Games, the innovative iGaming development studio, is proud to announce the release of Zeus Cashpot, its latest title based on strategy and fast-paced action. Embark on a divine journey full of riches from the Greek gods. This unique and dynamic 1-reel, 1-payline slot is simple to understand for casual players but has a layer of depth to its gameplay for gaming enthusiasts.
Gaming Corps is excited to introduce 3 Pigs of Olympus, a thrilling new slot that builds on the success of Aztec Bonus Pot and Egypt Bonus Pot. Drawing inspiration from the trendy “3 Pot” game mechanism, which is top-selling in the market, the game boasts compelling bonus features and exciting win opportunity. Prepare for a mythological journey that transforms the classic mythological universe into a zany, pig-powered adventure!
God of Taranis went live this week, a new 6×5 scatter-pays slot from Hölle Games. Featuring the epic Celtic god of the stormy underworld, this new title contains Runic symbols with unique payouts for every symbol-level, meaning every new one you collect boosts your winnings. The Free Spins feature in God of Taranis has Wilds (absent from base game) which can massively increase the number of cascades, leading to some truly godly Free Spin round potential and over 3000x payouts!
Indulge in a Sweet Adventure with a Tasty Bonanza from Booming Games! Step into a whimsical candy wonderland with this deliciously fun 6×5 slot with scatter pay mechanics, where sugary delights and dazzling colours fill the reels. Land 8 or more symbols – hearts, stars, and candy-coated gems to see them burst in a cascade of tasty treats, bringing you the chance for more delightful wins with every spin!
Slotland Entertainment is raising the stakes for online casino players with the launch of their dazzling new slot game, 8 Crystals. Available across three major platforms – Slotland, CryptoSlots, and CryptoWins – this visually striking 3×3 Mega Matrix slot with 9 paylines has an array of enticing features, including Free Spins with Wilds, Double Wilds, and a Bonus Game which is triggered by hitting just one Free Spins scatter.
The post Week 13/2025 slot games releases appeared first on European Gaming Industry News.
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