partnerships
Odds On Compliance Announces Strategic Partnership with SharpRank
Odds On Compliance and SharpRank Announce Strategic Partnership to Create Efficiencies for Gaming Industry Stakeholders
Collaboration to aid in streamlining compliance content, performance metrics
Odds On Compliance (OOC), the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling regulatory compliance, is pleased to announce an exclusive partnership with SharpRank, the best-in-class independent evaluator of sports betting content and advertising.
SharpRank and OOC will collaborate to offer clients streamlined, efficient access to relevant compliance, audit, monitoring and other needs. SharpRank’s audit reports and ongoing monitoring will be made available on OOC’s recently released PlaybookAI, which provides users with the ability to search gaming compliance questions and return responses quickly and efficiently. The audits of sports betting content and proprietary performance metrics and ratings provided by SharpRank enable real-time and ongoing oversight of regulatory initiatives.
“We are thrilled to be partnering with SharpRank,” the co-founder and Chief Executive Officer for OOC, Eric Frank, said. “This collaboration represents a powerful fusion of cutting-edge technology and advanced analytics, which will undoubtedly raise the bar in the sports betting industry. Together, we will deliver unparalleled insights, accuracy and value to our clients, enabling them to stay ahead in this rapidly evolving landscape.”
OOC’s all-encompassing online tool, PlaybookAI, plays a pivotal role in assisting industry stakeholders in navigating the intricate landscape of regulatory compliance. As part of this holistic approach, SharpRank’s audit process and technology serve as a crucial component, particularly concerning sports betting content and advertising. Through this collaboration, both companies are reinforcing their commitment to offering top-notch solutions that cater to the evolving regulatory framework.
“When we discover a group that shares such profound alignment in core values, the next step is to explore how we can optimize efficiencies for our clients and industry stakeholders,” the Chief Executive Officer for SharpRank, Chris Adams, said. “At SharpRank, ‘Consumer protection, first. Always’ is one of our guiding principles and we were thrilled to find that OOC shares this very ethos. Our partnership is firmly rooted in the mission to deliver exceptional value to our clients and contribute positively to the entire industry.”
Throughout discussions about this collaboration, SharpRank and OOC found themselves perfectly aligned in their unwavering commitment to a consumer-first approach, solidifying the foundation of their alliance.
As OOC and SharpRank embark on this transformative journey, the sports betting industry can anticipate a surge of cutting-edge innovations, unmatched client experiences and unwavering dedication to excellence. Both companies eagerly look forward to the positive impact this collaboration will have, redefining industry standards and driving progress for their valued clients.
Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Borut Petek
Super Technologies Joins EGBA’s Board
The European Gaming and Betting Association (EGBA) has announced that Super Technologies has joined its Board of Directors. The appointment reflects Super’s growing contribution to EGBA’s work since joining the association in October 2024 and further strengthens the association’s leadership position with one of Europe’s fastest-growing online gaming and betting operators.
Super joins EGBA’s other Board members in guiding the association’s strategic direction and its work to raise industry standards and promote a well-regulated and sustainable online gambling market in Europe.
Borut Petek, Chief Global Affairs Officer at Super, said: “Joining the EGBA Board is an important milestone for Super. More importantly, it reflects our belief that a strong and trusted industry can only thrive within a robust and well-functioning regulatory framework.
“Europe has the opportunity to set the global benchmark for a well-regulated gambling and betting market. Achieving this requires close cooperation between operators, regulators and policymakers, a commitment to continuously raising standards, and a shared determination to strengthen consumer protection, reinforce market integrity, tackle illegal gambling and ensure that regulated operators remain the safest choice for consumers.
“We are honoured to join the Board and look forward to working closely with our fellow Board members to advance policies that promote high regulatory standards, support sustainable growth and help shape the future of Europe’s regulated gambling and betting market.”
Maarten Haijer, Secretary General of EGBA, said: “Since joining EGBA, Super has been an active and committed member, and we’re delighted to welcome them to our Board. Their perspective and market expertise will be a valuable addition as we continue to promote high industry standards and a safe, competitive and well-regulated online gambling environment in Europe.”
The post Super Technologies Joins EGBA’s Board appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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