Latest News
Team India dominates League of Legends seeding event; all set to conquer Asian Games 2022
Asserting their supremacy, the Indian League of Legends team produced dazzling displays in the Central and South Asia seeding event and recorded statement victories against Sri Lanka, Kazakhstan, and Kyrgyzstan to secure favorable seeding at the 19th Asian Games in Hangzhou.
All three games witnessed a stellar display of skill and teamwork from Team India captained by Akshaj Shenoy (Kai), and comprising Samarth Arvind Trivedi (CrankO), Mihir Ranjan (Lotus), Sanindhya Malik (Deadcorp), Aakash Shandilya (Infi), and Aditya Selvaraj (Crow). The team started their campaign by convincingly defeating Sri Lanka and Kazakhstan by 2-0 on the opening day before triumphing over Kyrgyzstan with an identical scoreline in the Best of 3 fixtures.
Commenting on the results, an elated Akshaj Shenoy, team captain of Team India League of Legends, stated, “It feels amazing to have secured a favorable seeding for the Asian Games 2022 in such a dominating fashion. Each of the victories is a testament to the countless hours of practice and strategy planning it has taken for our team to reach this point. Our journey till now has been remarkable and we are fully prepared to face any challenge that comes our way. We want to extend our sincere gratitude to ESFI for providing us with this wonderful opportunity and we will make sure to leave no stone unturned in our quest to secure a podium finish at the Asian Games.”
Having made their way to the Asian Games by prevailing in the National Esports Championships (NESC) organized by the Esports Federation of India (ESFI), Team India has proved their mettle by consistently performing to the best of their abilities. With their resounding victories in the seeding fixtures against top teams from Asia, they have firmly established themselves as the team to watch out for in the highly anticipated tournament.
“Team India’s scintillating performances in the League of Legends seeding event is a sign of what is to come in Hangzhou. We are not only proud to witness their achievements but are also confident that they will make India proud on the international stage against the leading teams from Asia. Everyone at ESFI extends its complete support to the team as they gear up to bring laurels to the country at the Asian Games,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF).
The Asian Games will feature 19 notable League of Legends teams from the continent that will battle it for glory at what will be Esports’ debut as an official medal event at the tournament. All matches till the final will be played in the Best of 3 format while the gold medal and bronze medal matches will be contested in the Best of 5 format.
One of the country’s top sports & esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as their official communication partner.
The seeding fixtures for the DOTA 2 team comprising skipper Darshan, Krish, Abhishek, Ketan, and Shubham will be conducted online on July 13 while Street Fighter V athletes Mayank Prajapati and Ayan Biswas will be traveling to Hangzhou, China for their respective seeding fixtures from July 22-23.
The dates for the seeding matches of FIFA Online 4 athletes Charanjot Singh and Karman Singh Tikka will be announced soon by the AESF.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
-
Compliance Updates6 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Compliance Updates7 days agoKONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days agoWeekend Reels | Week 28: Slot Drops & Trends
-
Latest News7 days agoEnjoy Gaming Builds on Slot success with Diamond Slam: Xtra Power
-
Compliance Updates7 days agoSpillemyndigheden Publishes Report on Illegal Gambling
-
Compliance Updates6 days agoArizona regulator orders five operators to stop alleged illegal gambling activity
-
Compliance Updates7 days agoTaDa Gaming Accelerates LatAm Growth with Peru Licence Approval
-
Canada7 days agoHigh 5 Games Expands Across Alberta’s Open iGaming Market Following AGLC Supplier Approval



