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Glisco Partners leads $12.4 million investment in GGTech Entertainment, with Heart Beat contributing $1.4 million
Glisco Partners, a leading growth equity investment firm for disruptive and cross-border high-growth companies, and Heart Beat, an investment manager focused on the Americas, has announced the closing of a $12.4 million investment in Spanish company GGTech Entertainment. A leader in the gaming and esports environment, GGTech is one of the main organisers of esports events and competitions worldwide, which has experienced exponential growth in recent years. This investment will see GGTech consolidate its global presence across Europe, the Middle East, North Africa and Latin America, as well as accelerate its entry into the US market, one of the largest gaming and esports markets in the world.
GGTech Entertainment is an international company with a presence in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and education projects through gaming, esports and technology. The company offers a wide range of technological solutions to promote the development of society and provides the best leisure, competition and entertainment experiences. GGTech has an international team of highly qualified professionals focused on the creation and operation of products in the gaming and sports industry, and is making significant progress in the development of applied technology.
In the UK, GGTech develops Amazon UNIVERSITY Esports. Present in 16 countries across 4 continents, the project seeks to integrate the recreational and competitive aspect of video games with educational activities. Each country offers workshops presented by professionals in the esports industry to university students interested in learning more about the industry.
GGTech recently announced the acquisition of NUEL, UK-based grassroots esports tournament and community organiser.
José Parrilla, co-founder and CEO of GGTech Entertainment: “As the leading organiser of multi-language esports events and tournaments in Europe, MENA and Latin America, we are very confident about our growth prospects in the US. Video games, and esports in particular, have been growing in popularity year after year, especially in the US, where more than half of the US population play games on a regular basis. This trend is expected to grow exponentially over the next decade and our goal at GGTech is to strengthen our presence in this market over the next few years. We also have the support of major brands and publishers, who we already have solid alliances with, to help contribute to our growth in the US market.
Commenting on the investment, Alfredo Castellanos, Managing Partner at Glisco Partners, said: “Our investment in GGTech is part of our strategy to help highly disruptive companies grow their market share and enter the US market. GGTech is particularly attractive because of its proven business model and strategy to leverage its content production studios in Mexico and Spain to serve the growing esports market in the US.”
Industry numbers
The video games industry reached more than 3 billion players worldwide and revenues of $192.7 billion in 2021, making it the second largest segment of global entertainment. According to the latest research from Statista, esports had a global audience of over 532 million viewers in 2022, including enthusiasts and casual viewers. This is an increase of more than 60 million on the previous year and makes esports the second most watched sport in the United States, after the NFL.
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Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino
CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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