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Groove relaunch brand with new technology tools and website
Groove’s new services include a turnkey offering called GrooveOn and a games studio
New back-office technology with smart-data to help maximise operator performance
Aggregator and platform Groove has been on a technology drive to coincide with the company’s update of logo, colour scheme and website at a new web domain: www. groovetech .com. Showing their technology muscles, the latest round of development has been to create new easy-to-use operator tools to further facilitate operator success, including a smart-data capability that gives operators valuable insights on player trends and content to serve players with more and better-suited content.
Over the last seven years Groove has partnered with over 100 content partners as the company has firmly established itself as a competitive platform supporting a significant cluster of casino brands.
The company, Groove Tech, has reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn. The new master brand has a refreshed colour palette, principally to reflect the next generation technology and services now being provided by the company.
Groove’s team has continued to refine their service vision and mission and is working to introduce easy-to-use technology that helps maximise casino ROI through the implementation of data-driven AI that identifies the best games for each market and individual casino brands. The upgraded tech stack is an integral part of the brand rejuvenation and operators such as GreenFeather, Topia and Super Sonic have already begun migrating their casinos to the improved platform.
In addition, the company’s back-office has seamless access to other key differentiators for casino brands, such as tournaments and free spins, which can be deployed rapidly to impact market behaviour and generate excitement around casino brands that translates into game time and sustainable revenue streams.
Through the smart-data enabled back-office, operators are now able to more efficiently gather data on the outcomes of various initiatives in one screen using the new feature, while a new AI lobby is currently in development and should be introduced this year. The tool is easy to navigate and there are plenty of opportunities to discover new content.
With a strong roster of game partners, Groove continues to grow its library of games, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. They include bingo, sports betting, casino games, and content that is compatible with lottery providers.
As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, GrooveStudio, which has a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.
Yahale Meltzer, COO and co-founder at Groove, added: “Groove’s new logo represents the modern, world-class service we offer to our operator cluster; the creativity in our new look is vitally underpinned by significant innovation in our technology platform. We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.”
Big Daddy Gaming
Big Daddy Gaming® goes live with casino games aggregator St8
Big Daddy Gaming® has entered a content distribution partnership with St8, a fast-growing casino aggregator with a strong footprint across regulated European markets and a recent expansion into Canada.
Under the agreement, Big Daddy Gaming’s early portfolio will be integrated into St8’s single-API platform, providing operators with seamless access to the studio’s distinctive Reel Fun. Real Value. content offering.
This partnership is part of Big Daddy Gaming’s ongoing commercial momentum, supporting the newly launched studio’s expansion into key regulated European markets.
As part of the rollout, St8 will onboard an initial selection of Big Daddy Gaming’s early titles, including Going Ape, Legacy of Desperados, and Redneck Dynamite, all featuring high-impact mechanics designed to maximize operator value.
Leveraging St8’s established presence in multiple regulated markets and reputation for fast, stable integrations, the partnership offers Big Daddy Gaming® a scalable distribution channel to accelerate its European growth strategy.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with St8 is a big step forward for us at this early stage. Their compliance credentials and strong operator network make them an ideal aggregator to help deliver our content to the right markets quickly and reliably. We are delighted to be working together and look forward to seeing our first titles go live through St8’s platform.”
Vladimir Negine, CEO at St8, added: “Big Daddy Gaming® is one of the standout new studios to launch this year, and their early portfolio shows real promise. Their creative DNA and focus on delivering genuinely entertaining content make them a valuable addition to our offering. We’re excited to introduce their first wave of titles to our operator partners and expect a strong reception from players.”
The post Big Daddy Gaming® goes live with casino games aggregator St8 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Denmark
ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up
The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.
ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.
With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.
Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.
“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk
Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”
The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazilian market
ThrillTech enters Brazilian market with EstrelaBet
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market. EstrelaBet has established a strong presence in Brazil by embracing innovation and collaborating with international technology partners, making it an ideal launch partner for ThrillTech’s market entry.
This partnership marks ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be integrated into EstrelaBet’s platform as ThrillTech continues to grow its presence across Latin America’s regulated iGaming markets.
The EstrelaBet collaboration builds on a year of robust momentum for ThrillTech, following recent operator launches including a deal with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, achieved ISO 27001 certification, and strengthened its senior leadership team in preparation for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets worldwide.
Ben Bradtke, Co-Founder of ThrillTech, said: “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet, added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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