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European Gaming Congress 2024

Hazenclever Lopes Cançado

Rede Loto Becomes First Licensed Betting Operator in Brazil via Contract with State Lottery of Rio de Janeiro

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Rede Loto, a São Paulo-based company, has become the first licensed betting operator in Brazil via a contract with the State Lottery of Rio de Janeiro (Loterj).

The five-year deal with Loterj covers points of sale such as retail outlets and sports bars at a cost of a R$5m (€948,978/$1m) license fee and a 5% tax on gross gaming revenue (GGR).

Sports betting has been on Loterj’s roadmap for some time, with the state firm having first launched a tender back in May 2021 and pledging in February 2023 to secure a debut license holder this year.

Hazenclever Lopes Cançado, President of Loterj, said: “Since I took over the management in July last year, I had the objective of publishing the Accreditation Notice for Sports Betting.

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“We achieved more than that. We have the first company accredited and ready to operate in our country. I appreciate the unconditional support of the Governor Cláudio Castro and the Secretary of the Civil House, Nicola Miccione, who believed in the project. Thank you very much for trusting in the work and dedication of our entire Loterj team.”

Rede Loto was subject to an auditing process during the application which examined its ability to meet the technical and legal requirements of the license. This included the promotion of safer gambling, countering fraud, anti-money laundering, and anti-terrorist financing.

The contract marks a first for Brazil, although other state lotteries have expressed interest in sports betting in the absence of a national federal regime regulating the sector. For example, Minas Gerais’ Loteria Mineira (LEMG) also began to explore opportunities earlier this year.

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SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape

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The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor Convention and Expo Center in Rio de Janeiro from March 5 to 7.

SBC Summit Rio has answered the demands of the industry by being the first industry event to take place in Brazil in the wake of the region’s recent regulation. Serving as Brazil’s senior executive betting and gaming event, SBC Summit Rio will host key industry executives from both regional and international operators alongside affiliates, suppliers, game studios and representatives from regulators, media, sports teams and leagues.

The event will act as the ideal hub for in-depth conversations around the burgeoning Brazilian market, discussing regulatory strategies, innovative technologies and services whilst also reflecting on Brazil’s journey to regulation and exploring future trends set to evolve the dynamic Brazilian landscape.

“Brazil has caught the attention of many in the industry as a dynamic and flourishing market that holds untold possibilities and we are truly honoured to be the first industry event to be held in Brazil since its regulation,” the founder and Chief Executive Officer for SBC, Rasmus Sojmark, said. “With the regulated market still in its infancy, SBC Summit Rio will serve as a pivotal platform for all members of the industry to come together to discuss forward-thinking strategies, forge meaningful partnerships and ultimately push the market forward.”

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One of the standout features of the event will be the comprehensive conference agenda, which will take place over both core days of the summit. The conference will include four dedicated tracks across two stages and will encompass topics such as leadership, marketing and affiliation, integrity and compliance and innovation.

The first day of the conference (March 6) will feature an exclusive keynote presentation by footballing legend Ze Roberto. With significant contributions to teams like Real Madrid, Bayern Munich and the Brazilian National Team, the High-Performance Strategy keynote promises invaluable insights from one of football’s most iconic figures.

Day two (March 7) will start with a keynote featuring Hazenclever Lopes Cancado, President of the Rio de Janeiro State Lottery (LOTERJ), and Iuri Castro, a representative from the state-owned Brazilian financial services provider CAIXA. The Ask Me Anything – Lottery Edition keynote moderated by Ludovico Calvi, the Honorary President of the United Lotteries for Integrity in Sports (ULIS), will offer an interactive, audience-led format giving a platform to the live audience to submit their questions concerning the Brazilian market to the expert speakers.

Overall, the conference agenda will play host to 100 industry experts as they address key issues pertaining to the Brazilian market. Across the agenda, delegates can expect discussions encompassing the best strategies global operators can utilize for successful entry into the Brazilian market, the best practices for optimal CRM system implementation, optimal methods to successfully establish operator and media partnerships, successful localized marketing strategies and robust discussions on state and federal sports betting licenses. It will also explore the delicate balance between innovation and regulation in shaping the customer experience, the rapidly evolving regulatory and compliance landscape in Brazil, how to incorporate technology that is true to a brand’s specific image and target audience and more.

The exhibition floor will be home to over 70 global and regional exhibiting brands, showcasing the latest games, innovative technologies and services. Companies set to appear across the summit include well-known operators such as 1xBet, BetWinner and EstrelaBet, influential affiliates like bwise Media and KeyAffiliates, innovative game studios such as SmartSoft, Wazdan and Pragmatic Play and suppliers such as BetConstruct, Digitain, IGP and Oddin.gg alongside a host of service providers showcasing their latest products.

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In addition to the conference agenda and exhibition floor, SBC Summit Rio will also host multiple daytime and evening networking events:

  • Invite-only poker tournament sponsored by WA.Technology at the Windsor Barra Hotel (March 5)
  • SBC Summit Rio opening party at the Ilha Itanhanga sponsored by Pay4Fun (March 5)
  • SBC Resenha FC Sports Team Meet-Up at the Networking Bar (networking bar is sponsored by Pragmatic Play (A260)) (March 6)
  • An invite-only VIP C-level dinner sponsored by WA.Technology held at the Restaurante Casa do Saulo Museu do Amanha (March 6)
  • Drinks reception sponsored by Wazdan, located at the Wazdan stand (A170)(March 6)
  • Official networking party at the Museu do Amanha sponsored by Aviatrix, GIG, Paybrokers and Pay4Fun (March 6)
  • Breakfast for women in gaming in Brazil at the VIP Networking Lounge (the lounge is sponsored by Openbet) sponsored by Clever Advertising and AMIG (F04) (March 7)
  • Happy hour sponsored by OpenBet located at the VIP Networking Lounge sponsored by Openbet (F04) (March 7)
  • Official closing party at the Camarote Praia sponsored by Xtremepush (March 7)

For groups of three or more, you can purchase a Group Pass Ticket gaining you access to all three days of SBC Summit Rio for the discounted price of R$2500 per person.

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