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BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.

Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.

BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.

Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.

“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.

“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”

Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.

“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.

“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”

The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has extended its presence in the Swiss market through a new partnership with Admiral.ch.

Operated by Casino ADMIRAL Mendrisio, Admiral.ch is one of Switzerland’s newest regulated online casinos, offering over 1,300 titles across desktop, iOS and Android, boosted by player-first features such as real-money loyalty bonuses and instant payouts.

The partnership sees Relax Gaming supply its high-performing proprietary portfolio, including fan favourites Money Train 4, Temple Tumble and Beast Mode, as well as a selection of leading third-party games via its aggregation platform.

As part of its commitment to supporting regulated markets, this latest integration strengthens Relax Gaming’s footprint in Switzerland, with Admiral.ch gaining access to premium content built to drive player engagement and retention.

Cliona Griffin, Business Development Manager at Relax Gaming, said: “Admiral.ch has quickly established itself as a serious player in Switzerland, and we’re pleased to partner with a brand that shares our commitment to quality and innovation.

“This launch forms part of our wider strategy to grow in key regulated markets and deliver top-tier content to leading operators worldwide.”

Alessandro Werlen, Managing Director / CTO at Admiral.ch, said: “Relax Gaming’s reputation speaks for itself, and we’re delighted to now offer their games to our growing player base.

“The addition of Relax titles enhances our portfolio and supports our mission to provide first-class entertainment in a secure and regulated environment.”

The post Relax Gaming expands Swiss footprint with Admiral.ch launch appeared first on European Gaming Industry News.

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Pioneering data-driven service provider joins forces with legendary German betting brand to add advanced AI and ML-powered solutions to its sports betting platform

Golden Whale, the market-leading provider of AI and ML-driven solutions for the iGaming industry, has announced it has formed an exciting new partnership with merkurbets.de that will power up the legendary brand’s engagement and personalisation options.

As the official sports betting partner of Bundesliga clubs RB Leipzig and 1. FC Köln as well as a host of other famous teams in Germany’s second division such as FC Schalke 04 and DSC Arminia Bielefeld, merkurbets.de is already one of the country’s best-known online sportsbooks – and the company will now be able to draw on Golden Whale’s advanced technology to provide an even more compelling experience for its customers.

By integrating Golden Whale’s Foundation and the semi-automated machine learning system, LOOPs, into its platform architecture, merkurbets.de will gain access to data-driven insights that can be used to generate real-time recommendations for optimising many areas of the business.

With this empowering merkurbets.de to create a more personalised player experience that will boost engagement, increase retention and – ultimately – improve the operator’s bottom line, both parties are already looking forward to the many possibilities that the new partnership will provide.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Partnering with one of Germany’s best-known online betting brands is testament to the waves Golden Whale is making in the iGaming industry and we’re really looking forward to working with merkurbets.de to find out how our advanced AI and ML-driven solutions can help cement their position as a market leader.”

Christian Gruber, Chief Operation Officer at merkurbets.de, said: “With AI optimisation and data-driven personalisation being important parts of all operators’ player engagement toolkits, we’re delighted to be working with one of the industry’s leading exponents in Golden Whale and can’t wait to see how their tech can help us provide an even better experience for our customers.”

The post Golden Whale announce new collaboration with merkurbets.de appeared first on European Gaming Industry News.