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UK Tote extends XB Net deal to offer premium North American racing ahead of the Breeders’ Cup

British racing’s pool betting operator rolls out an expanded U.S. horse racing program to its customers in enlarged agreement with leading Stateside supplier for the Breeders’ Cup World Championships
XB Net, the leading provider of premium content for North American racing, has renewed its existing commingling distribution deal with powerhouse operator, UK Tote Group.
The UK Tote Group is the owner of the UK Tote, the largest privately owned Tote in the world, and is committed to growing its comprehensive horse racing portfolio to ensure all the best racing from around the world is available to its UK and Irish customers at www.tote.co.uk.
This agreement sees the UK Tote secure the overwhelming majority of premier stateside races for its highly engaged digital UK and Irish racing fans, including this week’s annual showpiece festival at the Breeders’ Cup World Championships in Keeneland, which runs from 4-5 November, where XB Net leverages an exclusive long-term partnership as the international-rights distributor.
More broadly, the deal offers a wider range of XB Net’s live pictures, data and betting services from an unrivalled network of over 60 North American tracks (over 75% of U.S. horse racing). This allows the UK Tote to flexibly populate its programming timetable, thereby offering customers an authentic U.S. horse racing service which neatly plugs any gap on the daily betting calendar with engaging, easy-access content. The UK Tote platform harnesses everything required to run a responsible horse racing business across online and mobile.
This daily schedule of immersive content, which chronologically transitions the UK and Ireland’s domestic horse racing scene, ensures the UK Tote has a reliable source of fast-settling betting content following the conclusion of UK and Irish racing. The engaging action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams across many of the planet’s most prestigious horse races. These include the Pegasus World Cup, two legs of the revered Triple Crown, featuring the Preakness and Belmont Stakes, alongside the aforementioned Breeders’ Cup.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Corralling low-latency feeds from more than 2,500 meetings, and showcasing over 25,000 races per year, North American racing is continuing to entertain more and more bettors worldwide.
Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK and Ireland, Asia, North and Central America, and Australia.
Jon Knapman, Chief Commercial Officer at UK Tote Group, said: “As a leading player in pool betting, we want to provide our customers with the biggest global pools and for them to be able to bet on the best racing in the world. With pool betting being dominant in U.S. racing, we are delighted to work with XB Net as the leading distributor of North American content, integrating improved feeds alongside associated data and content, such as silks and ratings, with which to elevate the experience for our customers.
“Our customers have already seen the added enjoyment and value that U.S. racing brings to the wider horse racing fan experience. Now it’s an honour to be bringing the Breeders’ Cup World Championships to our UK and Irish audience in what promises to be a thrilling renewal.”
Simon Fraser, Senior Vice President International at XB Net, added: “Securing this continued collaboration with a brand as synonymous with racing as UK Tote Group is another feather in the cap of our diligent team. We’ve been impressed by the UK Tote Group’s recent moves to reignite the UK Tote for a contemporary racing audience, and XB Net’s wide range of low-latency racing solutions and racetracks are providing them with a deeper well from which to draw premium content.
“Indeed, it’s a privilege to continue working in tandem with proven partners like UK Tote Group and the Breeders’ Cup to optimize and increase the returns to North American racing from overseas during a challenging economic period. Returning the value to racing, racetracks, owners and Horsemen’s groups will help safeguard the future of the sport we all love.
“Live, premium daily sport is ostensibly an easy sell wherever you are in the world. Tellingly, though, if that sport’s betting markets are consistent and its framework familiar to the end user (allied to synchronicity with local leisure periods) then we’ve found that engagement gains quicker and more durable traction with audiences.
“The GMT time zone is, of course, well-positioned to migrate from its domestic racing scene into top-class ‘evening’ meetings stateside, so high-quality 24/7 programming is now an attainable reality for our customers. We can’t wait to see how our comprehensive package continues to perform for the Tote over a range of coming attractions this winter, with this week’s Breeders’ Cup World Championships, for which we hold the international distribution rights, an imminent highlight.”
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Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025

Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.
Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.
These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.
This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.
“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”
To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.
The post Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025 appeared first on European Gaming Industry News.
Latest News
Push Gaming sinks its teeth into mystery in Fang City

B2B gaming supplier Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features.
Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.
Developed with a clear focus on enhancing player engagement, Fang City combines suspense-driven features with a bold aesthetic to deliver a memorable gaming experience. The game reintroduces some of Push Gaming’s most popular mechanics in fresh and innovative ways, ensuring both familiarity and a new perspective.
A standout element is the revitalised Reveal Feature, previously seen in titles such as Big Bamboo and Razor Returns. In Fang City, this mechanic returns with added depth, enabling players to uncover collectors, converters, multipliers, and the high-stakes max win coin, a symbol that awards the top prize instantly when triggered.
The free spins feature adds an extra dimension, incorporating a persistent multiplier that builds throughout the round. This structure has been designed to foster anticipation and provide a strong sense of progression, aligning with Push Gaming’s commitment to creating immersive, volatile gameplay that holds player attention.
Fang City reflects Push Gaming’s continued commitment to delivering innovative, player-first design. By blending proven features with fresh presentation, it caters to evolving player preferences while offering operators a compelling new addition to their portfolios.
Mike Engan, Game Producer at Push Gaming, said: “With Fang City, we wanted to create something that felt recognisable but still full of surprises. The reveal feature has always been one of our most exciting mechanics, and giving it a new edge, especially with the max win coin, takes the thrill to the next level.”
“This is a game built around excitement and anticipation, from the pay anywhere layout to the growing multiplier in free spins. It’s dark, it’s stylish, and it packs plenty of bite.”
The post Push Gaming sinks its teeth into mystery in Fang City appeared first on European Gaming Industry News.
Compliance Updates
EGT Digital with a license to operate in Belgium

EGT Digital is already an authorized iGaming provider for Belgium. The company has recently received its license from the Belgian Gaming Commission, thanks to which its core products – the X-Nave platform, the Gaming Aggregator, and its in-house slot and dice games, are now available on the local market.
“The Belgian gaming community can enjoy our full range of premium products, which have proven to be the preferred choice in numerous jurisdictions around the world,” said Marieta Peleva, Sales Manager for Belgium, Poland, and the Czech Republic at EGT. “In addition to our established portfolio, we have also recently developed a dedicated line of dice games tailored specifically for the Belgian Class B+ market, which reflects our devotion to providing localized, compliant, and engaging gaming solutions. Whether operators are looking for a complete solution for their business or want to enrich their betting sites with attractive and diverse content, they can always count on us.”
EGT Digital’s iGaming platform, X-Nave, provides operators with everything they need to achieve success in the online gaming sector. Its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway, can function as part of the turnkey solution or as standalone modules, as they are able to integrate with third-party solutions.
With a rich portfolio of 24,000 games from over 300 popular providers and numerous player engagement features, the Gaming Aggregator enables operators to create personalized offerings that perfectly fit their customers’ tastes.
EGT Digital’s vast range of casino solutions, covering over 160 in-house developed slot titles and several top-performing jackpots, are widely preferred by different types of players because of their great thematic diversity and numerous attractive bonuses.
Tsvetomira Drumeva, Head of Sales at the company, concluded: “EGT Digital’s license for Belgium is a substantial accomplishment, which not only solidifies our position as a leading iGaming provider but also reaffirms our commitment to contributing to the development of the global gaming environment.”
The post EGT Digital with a license to operate in Belgium appeared first on European Gaming Industry News.
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