Asia
me88 signs a compelling brand ambassador agreement with MMA’s biggest star, Conor McGregor
Asia’s leading online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be representing the brand as official Brand Ambassador in Southeast Asia (SEA).
Conor McGregor, also known as ‘The Notorious,’ is the first UFC fighter to hold titles in two weight divisions simultaneously and is undeniably one of the most decorated fighters in UFC history. Best-known for his boxing prowess and a mean pull-back left-handed counter, Conor’s victories come by way of spectacular knockouts that not only sealed him as a formidable opponent, but also an incredible draw to fans of the sport. Five of the top six highest selling pay-per-view events were headlined by Conor, who also fought in the biggest fight in combat sports history against Floyd Mayweather in 2017. Conor is also a keen businessman, having co-founded Irish whiskey distiller, Proper No. 12 in 2018 alongside other ventures.
The illustrious athlete will collaborate with me88 to promote the brand across SEA and engage in various digital marketing activities to increase brand awareness throughout the region. This agreement also represents me88’s intention to strengthen its position as Asia’s most trusted online betting platform, hence the tagline “play safe play me”, as well as their commitment to providing the best in terms of quality, choice, and security to Asian sports fans.
Conor McGregor said: “It is an honor to join fists with me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”
me88’s spokesperson, James Snider, said: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason. We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”
This ambassadorship was done in partnership with leading global sports and entertainment agency and Conor McGregor’s talent management team, Paradigm Sports, along with Outlast Sports Entertainment, for me88.
“We are thrilled to have played an integral part in connecting one of Asia’s biggest online gaming platforms with Conor McGregor, a prominent and revered figure in fight sports. We are certain that this partnership has the dynamics to bring about great results and bigger opportunities for the region,” said Outlast Sports CEO, Salauddin Sinnakandu.
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Asia
Groove joins SiGMA Asia panel on resilience of Asian iGaming licensing
Groove will take part in a regulation-focused panel at SiGMA Summit Asia, with CEO Yahale Meltzer attending and Business Development Director Giusy Campo speaking on the session titled “Jurisdiction Jungle: Who Rules Asia’s iGaming Empire?”.
According to the company, the panel will examine whether Asian licensing regimes can hold up under enforcement, cross-border scrutiny, banking pressure and rising compliance requirements. Topics slated for discussion include audit readiness, payment disruption, tax enforcement, evolving AML expectations and geopolitical shifts.
Giusy Campo, Business Development Director at Groove, said: “The conversation in Asia has matured significantly. Operators are no longer asking just about content volume or time-to-market. They are asking about structural resilience: how a platform handles a studio API failure without impacting player experience, what the data sovereignty protocols are, and whether the compliance architecture is defensive or reactive|”
Campo added: “In a region where banking pressure and regulatory expectations shift rapidly, the platforms that survive will be the ones that built integrity into their stack from the first line of code, not the ones scrambling to patch it in later.” Meltzer said: “The ‘Jurisdiction Jungle’ is not a metaphor for growth; it is a reality for every operator trying to scale across Asia’s fragmented regulatory landscape.” He added: “The mistake some make is treating compliance as a hurdle to clear. We treat it as a design constraint from day one. If your architecture is not built to generate verifiable, immutable audit trails for every transaction, you are not actually ready for Asia’s top tier. Our presence at SiGMA Summit Asia is about having serious conversations with operators who understand that trade-off.”
Groove said it has published a White Paper on navigating the Asian iGaming market, available on its website, and positioned its SiGMA Summit Asia attendance as part of a broader push in Asia following recent expansion moves into LatAm and Africa.
The post Groove joins SiGMA Asia panel on resilience of Asian iGaming licensing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
BMM Testlabs to Exhibit at SiGMA Asia Summit 2026
BMM Testlabs announced its participation in the SiGMA Asia Summit May 31-June 3 at the SMX Convention Center Manila.
Attendees can visit BMM Testlabs at Stand No. 2619 to learn how the Company supports suppliers, operators and regulators across regulated gaming markets worldwide through its comprehensive compliance and product certification services.
BMM will highlight its ability to test and certify gaming products to every regulator’s standard, anywhere in the world.
In the Philippines, BMM Testlabs is licensed to provide testing and certification services for slot machines, table games, electronic table games, iGaming, bingo, retail and online sports betting, poker and mobile gaming solutions.
BMM Testlabs’ Vice President, Business Development – Asia Jeffrey Fong said: “SiGMA Asia Summit continues to be an important event for the gaming industry across the Asia-Pacific region. We are proud to support suppliers, operators, and regulators with trusted compliance expertise that helps bring products to market efficiently and responsibly. Our global experience, combined with our strong regional knowledge, allows us to help our customers grow confidently in regulated gaming markets throughout Asia and beyond.”
BMM Testlabs continues to expand its support of regulated gaming markets worldwide through its global network of laboratories and technical experts, helping customers achieve faster market access while maintaining the highest standards of quality, security and regulatory compliance.
The post BMM Testlabs to Exhibit at SiGMA Asia Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026
BetConstruct AI participates in G2E Asia 2026 (May 12–14, The Venetian Macao, Stands A1023 & A1029) — Asia’s most significant gathering for operators, innovators and industry decision-makers, and this year, the event puts AI and other emerging innovations at its centre.
The spotlight at the stands will be on the Best Sportsbook for the World Cup 2026: Special Bets, Powerfull and Bet on League form a ready-to-deploy tournament package that lets operators capture the full commercial weight of the world’s biggest sporting event — zero development cycles, zero platform risk.
For the World Cup activation – all at zero cost. New partners unlock a 50% platform setup discount applied immediately, plus 100% Core Suite Access — meaning the Sportsbook and the rest of BetConstruct AI’s offerings are completely free for the first 3 months (50% off for 4-12 months). Third-party tools come at 51% off for 3 months.
Layered on top at this event, the AI Suite — CRM AI, Umbrella AI, AI Game Recommendation System and Betting Mate — handles everything from churn prediction and risk management to real-time personalisation and conversational betting. Beyond all of this, we’re bringing the full picture: The Sportsbook Platform offers over 140,000 pre-match events and 12,000+ monthly esports live events, while the Casino Platform integrates 350+ providers via a unified aggregation API.
The Affiliate Ecosystem, with its Affigates sub-brand, offers 7000+ vetted affiliates and AI-based scoring, completing the acquisition side of the picture.
The post BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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