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Olly Murphy Announced As New Ambassador For Matchbook Betting Exchange

Published

4 years ago

July 21, 2022

Reading Time: < 1 minute

Matchbook is delighted to announce Horse Racing trainer Olly Murphy as their new Brand Ambassador. A one-time assistant trainer to Gordon Elliott, Olly is fresh from his most successful season, accumulating over £1.1 million in prize money from 92 winners with a 17% strike rate. The Stratford-upon-Avon based trainer will be producing regular video and written content, including a behind-the-scenes style video series titled ‘The Other Side Of The Fence’.

Speaking this week, Murphy said: I am really excited to be teaming up with Matchbook and to have the opportunity to produce some innovative behind-the-scenes content. A huge amount of work goes into getting a horse to the races, and the opportunity to fully showcase the goings on at Warren Chase Stables is one that I’ve been keen on for some time. Matchbook have always been exceptionally supportive of British Horse Racing, and I’m proud to be associated with this up-and-coming brand.

Matchbook CMO Eric Hegarty: Olly represents the next generation of trainers and has been earmarked for future success by some of the shrewdest pundits in the game. We’ve begun working on a video series with Olly in the last few weeks. We aim to give racing punters an all-access view of what it takes to be a Racing trainer encapsulating a season-long journey from Olly and his team’s perspective.

Adam Prock

Scientific Games wins seven-year Minnesota Lottery systems modernization deal

Published

8 minutes ago

April 21, 2026

Wladimir P.

scientific-games-wins-seven-year-minnesota-lottery-systems-modernization-deal

Momentum cloud platform to replace legacy tech across retail and digital channels, with an option to extend up to three more years.

Scientific Games has secured a new seven-year contract to modernize the Minnesota Lottery’s technology stack, replacing the lottery’s legacy system across its retail and digital networks. The agreement includes an option to renew for up to three additional years.

Under the deal, Scientific Games will deploy its cloud-based Momentum ecosystem, which the company says is designed to support omnichannel sales and performance. The rollout will include a systems conversion and new technology across the Minnesota Lottery’s retailer network.

“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”

Scientific Games said Momentum is anchored by its central gaming system, SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal, and INFUSE business intelligence platform. The Minnesota rollout also includes SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines, plus a second-chance digital promotions solution supported by the company’s CRM program.

Scientific Games said its systems technology has been selected by four North American lotteries in the past 18 months: Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. The Minnesota Lottery said it has generated more than $4 billion for state programs since 1990, including the environment, education, public safety and health and human services, and problem gambling.

The post Scientific Games wins seven-year Minnesota Lottery systems modernization deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Prock

Scientific Games Technology to Power the Minnesota Lottery’s Omnichannel Sales

Published

8 minutes ago

April 21, 2026

GamingAmericas.com

scientific-games-technology-to-power-the-minnesota-lottery’s-omnichannel-sales

Company’s Innovative Tech Solution Selected Based on Partnership and Growth

Scientific Games and the Minnesota Lottery are partnering on a major tech modernization initiative through a new seven-year contract focused on growth. The global lottery company’s new technologies will replace the Minnesota Lottery’s legacy system, delivering industry-leading performance and security to its retail and digital networks. The new technology contract may be renewed for up to three additional years.

Scientific Games will power the Minnesota Lottery with a flexible, cloud-based solution through its Momentum ecosystem—an integrated framework of technologies, applications and services designed to work together to optimize sales performance and drive growth.

“We took an innovative approach to selecting technology that would pave the way to the future and responsibly grow our contributions to programs that positively impact the lives of Minnesotans,” said Adam Prock, Executive Director, Minnesota Lottery. “We were seeking modern technology and a solution focused on service and partnership. Scientific Games was aligned with our vision for growth.”

Scientific Games has become the fastest growing lottery systems provider in the world, with the company’s technology selected by four North American lotteries in the past 18 months, including the Minnesota Lottery, Ohio Lottery, New Mexico Lottery and Loto-Québec. Globally, over the last decade, the company has completed 50+ lottery system implementations and conversions, most recently for the New Mexico Lottery, North Dakota Lottery, Lotto New Zealand and The National Lottery in the UK.

“Scientific Games looks forward to serving the Minnesota Lottery with the highest standards of excellence and all the flexibility a cloud-based ecosystem has to offer,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “A systems conversion requires a strong partnership and months of cooperation and collaboration. We will work closely with the Minnesota Lottery’s team to deliver another successful go-live, moving the Lottery into a sustainable future.”

The company’s Momentum ecosystem is anchored by its central gaming system, patented SciTrak Scratch games distribution system, gem | Intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ SCiQ digital menu boards, WAVE clerk-operated terminals and PlayCentral self-service machines—which can open new distribution channels—will be installed across the Minnesota Lottery’s retailer network. Additionally, a second-chance digital promotions solution supported by the company’s award-winning CRM program will be included.

Since 1990, the Minnesota Lottery has generated more than $4 billion for state programs, including the environment, education, public safety and health and human services, and problem gambling.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.

The post Scientific Games Technology to Power the Minnesota Lottery’s Omnichannel Sales appeared first on Americas iGaming & Sports Betting News.

BetMGM

BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots

Published

12 hours ago

April 20, 2026

Wladimir P.

betmgm-lands-first-to-market-exclusivity-for-new-ags-rakin’-bacon!-slots

Three-game rollout starts April 20 on BetMGM and Borgata Online Casino, with launches set for May 12 and July 2.

BetMGM has secured exclusive first-to-market rights to upcoming online slot titles from AGS’ Rakin’ Bacon!® franchise, with releases set to roll out across BetMGM and Borgata Online Casino, the company said April 20.

The first title, Rakin’ Bacon! Triple Oink Soda Fountain Fortunes, is available now. Two additional games are scheduled: Rakin’ Bacon! Triple Oink San Shen Zhu on May 12 and Rakin’ Bacon! Fu Zhu Bao Bao on July 2.

“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”

BetMGM said Rakin’ Bacon! games have been among its top-performing content, noting that two slot titles from the franchise placed among the platform’s top 15 iGaming offerings in 2025.

Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”

More data as follows:

BetMGM newsroom (original release): https://casino.betmgm.com/en/blog/press/ Primary source for the announcement and any follow-up details.
AGS newsroom: https://newsroom.playags.com/ Company source for product and partnership updates on AGS’ interactive content.
New Jersey Division of Gaming Enforcement: https://www.nj.gov/oag/ge/ Regulatory context for online casino operations referenced in Jersey City, NJ.

The post BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.