Aristocrat Gaming
Aristocrat Gaming Appoints Deanne McKissick as Chief Supply Chain Officer and Mark Wadley as CMO
Aristocrat Gaming has appointed Deanne McKissick as its Chief Supply Chain Officer and Mark Wadley as Chief Marketing Officer.
Reporting to CEO of Aristocrat Gaming Hector Fernandez, McKissick will oversee the entire global supply chain, ensuring that customers continue to have the best product purchasing experience while Wadley will oversee the comprehensive marketing efforts at a global level to maximize the value of the Gaming division and products.
“As we continue to focus on changing the game, our superb talent is a core component of our ability to lead the market. Deanne and Mark’s backgrounds lend a unique perspective to help take our business to the next level. We are delighted to welcome both to the global gaming leadership team where they will continue to inspire our employees, vendors, partners and customers to reach new heights,” Fernandez said.
Most recently, Deanne served as the Senior Vice President of Americas Supply Chain and Customer Order Execution, managing sales support, configuration and order change, material oversight, dual site manufacturing, and quality and customer delivery coordination. Her background includes leadership roles at Fortune 50 companies including Hewlett-Packard and she has been named a pioneer in Global Gaming Women. She holds a BA in Economics from Texas A&M.
Previously, Mark was the Senior Vice President of Marketing, responsible for marketing strategy, branding, and partnerships for the Americas Region. Since joining in 2020, he charted the course for new branding, established innovative consumer facing partnerships and built an outstanding team of professional marketers. Mark joined Aristocrat with an extensive background in healthcare marketing where he held leadership roles at bluebird bio, Medivation, and Amgen. He holds a BS in Purchasing and Logistics Management from Arizona State University.
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Aristocrat Gaming
Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.
“We have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamava’ to premiere Phoenix Link with flair, excitement, and celebration,” said Victor Duarte, executive vice president of product for Aristocrat Gaming.
Phoenix Link players will enjoy the game’s additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.
“Yaamava’ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. It’s a great addition to the Yaamava’ gaming floor,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel, said.
Aristocrat Gaming
Aristocrat Gaming Partners with Princess Cruises
Aristocrat Gaming, a leading designer, manufacturer, and distributor of regulated slot games, announced it is now a promotional partner for Princess Cruises, one of the world’s most iconic cruise lines.
Through this exciting collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships as well as create promotions with land-based casinos that offer Princess cruises as rewards.
“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off. In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise,” said Hector Fernandez, CEO of Aristocrat Gaming.
Onboard Princess ships, guests also can look forward to themed slot gaming zones, including the recently unveiled Buffalo Zone by Aristocrat Gaming on the all-new Sun Princess ship. The dedicated Buffalo Zone offers guests an unparalleled gaming experience and brings the most iconic brand and series of games from Aristocrat Gaming together in one convenient space for players. Additionally, Aristocrat Gaming will host a marquee event on Sun Princess in 2025, celebrating the top fans of the iconic Buffalo series.
“Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests. This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships,” said John Padgett, president of Princess Cruises.
Aristocrat Gaming
Aristocrat Gaming Honored by Gaming Industry with Supplier of the Year, Best Slot, and Best Land-Based Product at the Global Gaming Awards Americas
At the annual Global Gaming Awards Americas, the industry awarded Aristocrat Gaming as the Land-Based Industry Supplier of the Year for the sixth consecutive year. The company was also recognized for Slot of the Year for the seventh year in a row for NFL Super Bowl Jackpots, and the MarsX Flex and Cyclone Sign Package was awarded Best Land-Based Product, the second time the company has received the recognition.
“We are humbled to once again be recognized by our peers for our ongoing commitments to moving the gaming industry forward,” said Hector Fernandez, CEO of Aristocrat Gaming.
Innovation is in the DNA of Aristocrat Gaming and the company’s customer-centric approach delivers top-performing game titles, unique mechanics, groundbreaking sports partnerships and player favorite licenses. Aristocrat Gaming recently announced the second season of NFL Slots which will incorporate three new titles, the House of the Dragon slot game based off of the hit TV series and a multi-year partnership with the Dallas Cowboys.
NFL Super Bowl Jackpots on the new King Max cabinet launched a new era in gaming. It was the most anticipated game of the year and was the first of several NFL-themed games in the NFL Slots lineup. Players can select their favorite team from any of the NFL’s 32 clubs. The game has a 63” high-definition display, integrated LED edge lighting and feature-rich gameplay including game footage, licensed fan-favorite stadium anthems and a $1 million dollar progressive jackpot.
The MarsX Flex and the Cyclone Sign Package is the next level of innovation in both placement configuration and premium quality content. Its large box top cabinet has an expansive 55” top monitor that towers over the casino floor visible for all to see and can be placed anywhere. The all-new 4-pod LED sign package completely surrounds each game in the pod – top and sides, expanding the branding and providing a seamless player experience for customers.
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