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GiG signs platform and managed services partnership with UK tier 1 operator Aspers Group
Initially signed on 29 April 2022, Gaming Innovation Group (GiG) has formalised a head of terms agreement with a tier 1 retail operator in the UK, to provide its award winning platform and managed services.
The deal with Aspers Group to supply its technology and services provides a strengthening of GiG’s reputation as a trusted partner when leading the transformation for land based casinos into online.
The turnkey solution, powered by its leading technology and flexible architecture, includes the technical platform, fully managed services, frontend development, CRM and marketing, all powered by GiG’s unique data and GiG Logic rules based products. GiG will provide the fully managed solution to operate the online casino as phase one with expansion into further verticals planned for the second phase of the partnership. Through GiG’s comprehensive managed service solution, the complexity of digitally transforming a retail business to online is greatly reduced, as is the operator’s cost of entry.
The contract is for a three year term, renewable thereafter. The business supported by GiG’s services is anticipated to launch in Q4 2022, with an expected positive contribution from Q1 2023.
Since its launch in 2005, Aspers has been one of the fastest growing operators within the UK with a retail operation that includes casinos in London’s Westfield Stratford City (one of the largest in the UK), Newcastle, Northampton and Milton Keynes.
The UK’s online casino market is estimated to generate circa £4bn in GGR during 2022. Both GiG and Aspers will eagerly approach the market with a strong retail brand, quality of product, and focus on customer service within a safe gambling environment.
Richard Noble, Aspers CEO, said: “We are delighted to join forces with GIG to provide a first-class omni-channel solution for our guests and launch our own branded online site extending the Aspers casino experience to both online and retail customers. Through this new platform we will continue to prioritise safer gambling as this is at the heart of everything we do.”
Richard Brown, CEO of GiG, said: “I am extremely excited to partner with Aspers, a prominent operator within the land based industry that shares our values on responsible gaming, CSR and passion about the power embracing digital transformation. We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that Aspers holds with our omni-channel solutions. We look forward to working closely with the Aspers team to maximise their potential through a successful digital transformation and anticipate that Aspers will become a significant and high value client for GiG. This type of deal is directly in our ‘wheelhouse’, helping land-based operators digitally transform and showcase our product in the UK market.”
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Amelco
Mindway AI Announces Strategic Partnership with Amelco
Mindway AI, a leader in AI-driven responsible gambling solutions, has announced a strategic partnership with Amelco, a renowned B2B platform provider known for building bespoke trading and sportsbook solutions for the gambling industry’s leading operators, including Fanatics, Hard Rock Bet, Entain, and Flutter Entertainment. The collaboration aims to extend Amelco’s compliance and licensing services globally, enhancing player protection and regulatory adherence across multiple markets.
Founded in 2006 by veterans of the global financial sector, Amelco has positioned itself at the forefront of the industry through its advanced modular end-to-end solutions and harnesses the best technical talent to deliver innovative solutions to top-tier global partners.
Mindway AI will integrate its pioneering RG technology with Amelco’s robust platform, bolstering the compliance toolkit available to operators. This partnership underscores a shared commitment to responsible gaming practices and sets new benchmarks for regulatory compliance and player safety worldwide.
“Partnering with Amelco aligns perfectly with our mission to promote safer gambling environments globally. Amelco’s in-depth industry expertise and innovative solutions create the perfect synergy for integrating our AI-driven compliance tools, helping operators navigate the complex landscape of global gambling regulations,” said Rasmus Kjaergaard, CEO at Mindway AI.
Brandon Walker, Head of Business Development at Amelco, added: “At Amelco, we pride ourselves on delivering the industry’s most advanced technology – and partnering with Mindway AI reinforces that commitment.
“By providing our tier-one operators with these market-leading AI tools, we are ensuring that the world’s biggest brands have the best-in-class protection they need to lead the way in responsible gaming.”
The post Mindway AI Announces Strategic Partnership with Amelco appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Clara Steffen Managing Director at Iron Heart Games
Yggdrasil Taps Iron Heart Games for YGG Masters Lineup
Yggdrasil has welcomed a new, ambitious provider to its lineup of YGG Masters partners in independent slot supplier Iron Heart Games, as the program continues to draw in top boutique studios, offering exclusive content from some of the finest game developers in the industry.
Iron Heart is emphasizing math and volatility, with every title centered on cinematic themes, unique characters, and unforgettable soundscapes. Blending narrative development with captivating visuals, the studio’s initial games are designed to integrate smoothly into Yggdrasil’s mythology-focused content collection.
Through the YGG Masters program, Iron Heart Games will be able to utilize all of the supplier’s Game Engagement Mechanics (GEMs) for its content and will also have a full path to market through Yggdrasil’s distribution network.
Iron Heart Games is the 24th studio to participate in the program, allowing boutique developers to utilize Yggdrasil’s technology to create top-quality titles that have achieved success in international markets, featuring a variety of themes, styles, and mathematical models.
Zoe Bird, Head of Masters at Yggdrasil, said: “At Yggdrasil, we love working with bold, independent studios that want to do things a little differently, and that is exactly what we see in Iron Heart Games.
“Iron Heart Games’ creativity coupled with our leading technology and tools makes this partnership a winning combination that sees us strengthening our successful and growing YGG Masters offering.”
Clara Steffen, Managing Director at Iron Heart Games, said: “Partnering with Yggdrasil marks a defining milestone for Iron Heart Games. We’ve built our studio around disciplined game design, strong math, and cinematic storytelling and Yggdrasil gives us the scale and infrastructure to bring that vision to a global audience.
“Through YGG Masters, we can stay focused on crafting standout titles while leveraging a distribution network that is second to none.”
The post Yggdrasil Taps Iron Heart Games for YGG Masters Lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eric Castro Head of Games Content Casino & Games at Paf Group
Octoplay Advances Global Expansion Strategy in Partnership with Paf
Octoplay is speeding up its international expansion by launching with Paf. The merger allows the studio’s collection of games to be available to a top Nordic operator, thereby broadening the company’s presence in regulated markets.
This rollout comes after a phase of swift growth in regulated markets. In January 2026, Octoplay launched with Superbet in Brazil and PokerStars in Italy and Spain. This momentum follows the company’s biggest U.S. market launch thus far in Michigan, going live at the same time as BetMGM, FanDuel, Fanatics, and Rush Street Interactive.
“Launching with Paf highlights our momentum in delivering content to the industry’s leading operators,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership represents a significant step in our strategy as we continue our rapid rollout across regulated markets worldwide.”
“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Eric Castro, Head of Games Content Casino & Games at Paf Group. “Their track record of delivering high-quality gaming experiences aligns with our commitment to providing the best entertainment to our customers.”
Octoplay has obtained active licenses in 15 regions, comprising the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, and Brazil. This swift expansion, accomplished in under three years since the company’s launch, establishes Octoplay as a collaborator for major operators in significant global markets.
The post Octoplay Advances Global Expansion Strategy in Partnership with Paf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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