Playmaker Capital Inc. Brand Yardbarker Launches Sports Betting Focused Email Newsletter ‘Bark Bets’

Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today that its wholly owned subsidiary, Yardbarker Media (“Yardbarker”), has launched Bark Bets, a new consumer facing, sports betting email newsletter product.

Bark Bets provides users with deep analysis and actionable information on the biggest games and events in sports with the goal of better informing sports fans’ betting decisions. Written by Yardbarker’s in-house sports betting experts, Bark Bets is emailed to readers 5x per week Monday through Friday.

Bark Bets features three sections that each serve to offer readers different insights related to that night’s events to ensure that there is content to meet every sports bettor’s preferred wager type, risk tolerance, and sports betting knowledge. The lead story features a breakdown that previews the top game of the day, and highlights important news related to the game that could impact the betting markets or provide timely betting opportunities to capitalize on. The Quick Picks section gives short and to-the-point analysis of the most promising betting options for additional games that day combined with best-in-class odds integrations. The Betting News and Notes section provides an aggregation of the most popular sports betting content on the Yardbarker website.

“Our mission is to provide sports fans with unique ways to understand and interact with the sports they love,” said Ben Maggin, Yardbarker CEO. “Bark Bets gives readers an opportunity to analyse games through a sports betting filter, ensuring they have all the information they need to make the best sports betting decisions they can.”

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Beyond the content, Bark Bets presents multiple opportunities to integrate contextual promotions and offers from leading sportsbooks trying to reach a targeted group of sports betting users. The highly personal and engaging format of the newsletter combined with daily frequency provides the ability to deliver unique and targeted offers related to each night’s slate of games and betting markets.

Bark Bets will join the Morning Bark and Quiz of the Day in Yardbarker’s newsletter portfolio, which has become a centre of excellence for Playmaker. All three newsletters serve as significant referral sources for Yardbarker’s website and generate valuable first-party data.