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Bazalgette and Fisher join MyRacehorse UK Board
MyRacehorse, the pioneering racehorse micro-share ownership operator, today announced the appointment of two of the most experienced industry leaders in British Racing.
Simon Bazalgette, the former Chairman of Jockey Club Racecourses and founding Executive Chairman of Racecourse Media Group, becomes Chair of MyRacehorse’s UK Board, while Paul Fisher, the former Chief Executive of Jockey Club Racecourses, has been appointed as Chair of its UK Advisory Board.
The appointments follow the launch of MyRacehorse in the UK and Ireland last month with shares available in three horses currently in training: a £450,000 son of Dubawi with Andrew Balding, a Mendelssohn filly with John & Thady Gosden and a Zoffany filly with Joseph O’Brien.
MyRacehorse has achieved great success in the United States and Australia since launching in 2019, growing to become the leading shared ownership group in global racing, with over 100 horses in training around the world and more than 40,000 registered owners.
MyRacehorse has already provided unforgettable experiences at the very highest echelons of the sport to racehorse owners since its inception, including Authentic winning the 2020 Kentucky Derby and the 2020 Breeders’ Cup Classic.
Commenting on the appointments of Bazalgette and Fisher, Jules Pittam, Managing Partner, MyRacehorse UK and Ireland, said: “Simon and Paul bring a wealth of experience from both horseracing and the wider business community which will prove invaluable as we seek to grow MyRacehorse throughout the UK and Ireland.
“Our core philosophy is to bring new people into the sport by experiencing elite ownership at affordable prices, all done with the highest standards of transparency and governance.
“This is real ownership – elite horses, top trainers and a share for the entirety of the horse’s racing and breeding career. We are all looking forward to lots of exciting days on the racecourse with our three horses this summer.”
Simon Bazalgette said: “It is vital for horseracing to attract and engage new fans in as many ways as possible and MyRacehorse is doing exactly that through its innovative technology, which enables racing fans to experience the thrill of ownership at affordable prices.
“Importantly, the service is designed to meet financial security regulations, and therefore will be best in class in terms of transparency and protection of its members. They have achieved extraordinary things in the US and Australia in a short period of time, securing top quality bloodstock and providing an incredible experience for their owners. I look forward to working with the team to help achieve future growth as I am sure the concept will prove hugely popular in the UK and Ireland.”
Paul Fisher added: “MyRacehorse is one of the most exciting innovations I have seen when it comes to racehorse ownership, and I’m delighted to Chair the UK Advisory Board.
“The model has been proven in the US and Australia with MyRacehorse bringing so many new people into the sport, and I fully expect that to happen in the UK and Ireland as well. The chance to experience ownership of these elite horses at such an affordable price is truly ground-breaking and one that will undoubtedly appeal to many existing and new racing fans.”
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Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Unveils Updates for Affiliates appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive
Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive
– a leading B2B provider of gaming content, technology, hardware, and services – in collaboration with NeoPollard Interactive and Inspired Entertainment announced the launch of the first-ever Virtual Sports games available in the U.S. iLottery market, accessible exclusively with the Virginia Lottery., allowing the Virginia Lottery to benefit from this new game category and be able to offer its players football, basketball and horse racing draw games all under one digital platform.The post Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive appeared first on Gaming and Gambling Industry in the Americas.
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