Gaming
Mario would earn £32,895 as an Italian plumber – which video game characters would be the richest if they had real-life jobs?
- At the top of the rich list is Borderland’s corporate president ‘Handsome Jack’ with an equally handsome salary of £333,043 per year.
- Super Mario ranks among the lowest earners, taking home £32,895 per year on a typical plumber’s salary in Italy.
- Pac-Man earns the lowest salary of all characters as a security guard in Japan, bringing in just £15,916 per year.
From Super Mario to Lara Croft, have you ever wondered where your favorite video game protagonists and villains would rank in the real-world job market?
Online gaming platform Solitaired looked at some of the world’s most iconic video game characters and calculated how much each would earn if they landed their real-world dream job. They based character earnings on data from salary comparison sites as well as publicly available pay bands to find an average yearly salary for more than 50 video game characters.
Video Games’ Highest Earners
- Handsome Jack, Borderlands 2
At the top spot is Borderland’s narcissistic bad-guy, Handsome Jack, who would take home an eye watering £333,043 per year as a corporate CEO. While Hyperion Corp is fortunately yet to be founded, it seems only fitting that as the fictional president of an intergalactic weapons manufacturer and supplier, Jack would take home such a huge paycheck.
- Solid Snake, Metal Gear Solid
In at second place is Metal Gear Solid’s eye-patch sporting Solid Snake, who would take home an impressive salary of £107,517 per year as a Special Forces Soldier for the US Army. Snake, who boasts an impressive military career, was initially inducted into the Green Berets during his teenage years before later joining Big Boss’ special forces unit, FOXHOUND, meaning he would be substantially compensated for his acquired specialist skills.
- Albert Wesker, Resident Evil
In third place is Resident Evil’s Albert Wesker, who would earn a salary of £90,519 per year as a virologist. Having graduated at 17 with a doctorate in Virology, Wesker originally began his training with Umbrella Pharmaceuticals and was later transferred to the Arklay Laboratory as a senior researcher working on the t-Virus project, following the disbanding of his training school.
- Alex Mason, Call of Duty
In fourth place is Call of Duty veteran and fan favorite, Alex Mason. Mason is unlikely to have trouble remembering these numbers, as he stacks up an impressive £82,317 per year as an Intelligence Analyst for the CIA. Mason, who makes his first appearance as the main playable character in Call of Duty: Black Ops, joined the CIA Operation 40 squad in 1958 and continued to carry out several missions for the CIA despite his imprisonment and brainwashing at Vorkuta.
- Max Payne, Max Payne
In fifth place is the titular action avenger Max Payne, who would earn £75,922 per year as a police detective in New York City. Payne began his police career in the 1990s, working for the NYPD as a detective before joining DEA colleague Alex Balder on the Valkyr drug case, following the brutal murder of his wife and daughter in 1998.
The 20 Highest Earning Video Game Characters
| Rank | Video Game Character | Video Game | Job/Occupation | Yearly Salary (£) | Yearly Salary ($) |
| 1. | Handsome Jack | Borderlands 2 | CEO | £333,043 | $432,524 |
| 2. | Solid Snake | Metal Gear Solid | Special Forces Soldier | £107,517 | $139,632 |
| 3. | Albert Wesker | Resident Evil | Virologist | £90,519 | $117,557 |
| 4. | Alex Mason | Call of Duty | CIA Operative | £82,317 | $106,905 |
| 5. | Max Payne | Max Payne | NYPD Detective | £75,922 | $98,600 |
| 6. | Cole Phelps | LA Noire | LAPD Detective | £71,846 | $93,306 |
| 7. | Gordon Freeman | Half-Life | Research Associate Scientist | £70,145 | $91,097 |
| 8. | Arthur Morgan | Red Dead Redemption 2 | Bounty Hunter | £69,750 | $90,585 |
| 9. | Mortimer Goth | The Sims | Scientist | £69,076 | $89,709 |
| 10. | Isaac Clarke | Dead Space | Engineer | £64,859 | $84,232 |
| 11. | Duke Nukem | Duke Nukem | CIA Special Agent | £62,837 | $81,607 |
| 12. | CJ Johnson | Grand Theft Auto: San Andreas | Entrepreneur | £59,626 | $77,436 |
| 13. | Bella Goth | The Sims | Intelligence Researcher | £58,363 | $75,796 |
| 14. | Michael De Santa | Grand Theft Auto V | Film Producer | £54,563 | $70,861 |
| 15. | Leon S Kennedy | Resident Evil | Police Officer | £54,113 | $70,276 |
| 16. | Homer Simpson | Simpson’s Hit and Run | Nuclear Technician | £53,629 | $69,648 |
| 17. | Master Chief | Halo | Master Chief Petty Officer | £53,491 | $69,469 |
| 18. | Doom Slayer | Doom | Marine’s Master Gunnery Sergeant | £53,490 | $69,468 |
| 19. | Sam Fisher | Splinter Cell | Navy Seal | £48,729 | $63,284 |
| 20. | Chris Redfield and Jill Valentine | Resident Evil | SWAT Team Member | £48,158 | $62,543 |
Video Games’ Lowest Earners
- Pac-Man, Pac-Man
At the bottom of the list, Pac-Man take the spot as the lowest earner, with a salary of just £15,916 per year as a security guard in Japan – where the character first debuted. While the creators don’t specify that Pac-Man has a job per se, the role seems fitting given the Namco classic shows the yellow sprite navigating through mazes trying to get rid of unwanted ghost intruders.
- Link, Legend of Zelda
Second from the bottom is Legend of Zelda’s hero and protagonist, Link, who would earn only £19,661 per year as a knight – if the job were to still exist. A knight was paid an average of two shillings per day during the 1200s, which means that Link would take home just over £19k when taking into consideration currency conversions and increases in inflation.
- Cloud Strife, Final Fantasy VII
The third lowest earner is Cloud Strife from the Final Fantasy series who would earn £19,964 per year as a Private First-Class Soldier in the US Army. Cloud was unsuccessful in joining SOLDIER, instead becoming a Shinra infantryman, hence justifying the lower pay band for our sword wielding fighter.
- Desmond Miles, Assassin’s Creed
As the fourth lowest earner in the list, Assassin’s Creed’s modern day main character, Desmond Miles, would earn just £21,408 per year as a bartender in New York City. Desmond, who is the descendant of a long line of assassins, used his training to hitchhike to New York City, where he worked as a bartender at Bad Weather before his eventual capture.
- Ryu, Street Fighter
At fifth from the bottom is the main character of the Street Fighter series, Ryu, who would bring home just £21,723 as a martial arts instructor in Japan. Ryu made his first appearance in Capcom’s original Street Fighter game in 1987, and while his name roughly translates to ‘plentiful’ in Japanese, the same cannot be said for his expected salary.
The 20 Lowest Earning Video Game Characters
| Rank | Video Game Character | Video Game | Job/Occupation | Yearly Salary (£) | Yearly Salary ($) |
| 1 | Pac-Man | Pac-Man | Security Guard | £15,916 | $20,670 |
| 2 | Link | Legend of Zelda | Knight | £19,661 | $25,533 |
| 3 | Cloud Strife | Final Fantasy | Private First-Class Soldier | £19,964 | $25,927 |
| 4 | Desmond Miles | Assassin’s Creed | Bartender | £21,408 | $27,802 |
| 5 | Ryu | Street Fighter | Martial Arts Instructor | £21,723 | $28,212 |
| 6 | Marcus Fenix | Gears of War | Army Sergeant | £24,119 | $31,324 |
| 7 | Don Lothario | The Sims | Medical Intern | £24,784 | $32,187 |
| 8 | Geralt of Rivia | The Witcher | Pest Controller | £24,906 | $32,345 |
| 9 | Niko Bellic | Grand Theft Auto IV | Taxi Driver | £25,521 | $33,144 |
| 10 | Lightning | Final Fantasy | Security Guard | £29,084 | $37,771 |
| 11 | Crash Bandicoot | Crash Bandicoot | Bodyguard | £29,670 | $38,533 |
| 12 | John Marston | Red Dead Redemption | Rancher | £32,770 | $42,559 |
| 13 | Mario | Super Mario Bros | Plumber | £32,895 | $42,721 |
| 14 | Tom Nook | Animal Crossing | Real Estate Agent | £33,812 | $43,912 |
| 15 | Isabelle | Animal Crossing | Secretary | £34,071 | $44,248 |
| 16 | Freddy Fazbear | Five Nights at Freddy’s | Mascot | £35,078 | $45,556 |
| 17 | Captain John ‘Soap’ MacTavish | Call of Duty 4: Modern Warfare | Army Sergeant | £35,953 | $46,692 |
| 18 | Booker DeWitt | Bioshock Infinite | Private Investigator | £36,000 | $46,753 |
| 19 | Spyro | Spyro the Dragon | Jeweler | £36,516 | $47,424 |
| 20 | Sonic the Hedgehog | Sonic the Hedgehog | Professional Athlete | £36,592 | $47,522 |
Honorable Mentions
Some character earnings meant that they ranked elsewhere in the list, however some are so iconic that it would be a shame to miss them out entirely.
Given Super Mario’s Italian heritage, he would earn a salary of £32,895 working as a plumber in Italy, ranking him 41st in the list. Elsewhere in Europe, Tomb Raider’s female lead Lara Croft ranks 27th, earning a salary of £41,998 working as a British archaeologist.
While Sonic the Hedgehog isn’t currently on the job hunt, based on his ability to run at supersonic speeds, it is only fitting that he would earn a salary of £36,592 as a professional athlete. Although he may have to wait a few years before he is eligible to earn, as the creators suggest he is only 15 years old.
Pokémon’s Pikachu would be perfectly suited to a job as a detective given his latest movie role, earning him £37,282 per year – although considering his element type, he would also make for a great electrician. His trainer and best friend, Ash Ketchum, would just top Pikachu’s earnings, taking home £41,327 as a Research Fellow for Professor Cerise.
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Crash Games
Evoplay launches Caramelo Dog Lucky Run crash game for Brazil
Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.
The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.
Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.
Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.
Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.
“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”
The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Berkley Egenes
Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events
Xsolla, a global video game commerce company, is participating in two leading co-located industry events, XP Game Summit Toronto and Xsolla Connect Toronto, on May 21-22, in Toronto. Xsolla will engage with partners, creators, and industry leaders across both events, focusing on the evolving gaming ecosystem.
At XP Game Summit Toronto, Xsolla will showcase its Web Shop solution, a direct-to-consumer (D2C) platform that helps developers build and scale their own storefronts outside traditional app stores. The Web Shop ecosystem integrates storefronts, LiveOps tools, and player engagement features, enabling studios to strengthen player relationships while increasing revenue and operational control.
Xsolla will also highlight its global payments infrastructure, which supports more than 1000+ payment methods across 200+ geographies. Designed to optimize conversion and deliver localized checkout experiences, Xsolla Payments enables developers to reach players worldwide while adapting to regional preferences and regulatory environments.
Additionally, Xsolla will showcase how they are connecting developers with premium entertainment-based intellectual property (IP). By simplifying licensing and partnership opportunities, Xsolla Agency helps studios enhance player acquisition, drive engagement through LiveOps, and unlock new monetization pathways.
In addition to showcasing its product offerings and solutions, Xsolla will also present a featured panel session titled “Building the Creator Pipeline: How Smart Partnerships Are Scaling Influencer Marketing”. The panel will include John Nguyen, Regional Vice President, Canada, at Xsolla; Scott Christian, Studio Director & Founder of Hilltop Games; Gem Johnson, CEO at Corvian Marketing; and Corina (Newby) Diaz, Marketing and Social Media Director at Mighty Yell. They will share practical insights on building sustainable creator ecosystems, leveraging strategic partnerships, and driving measurable impact through influencer marketing initiatives.
In addition to the company’s participation in XP Game Summit Toronto, Xsolla will host Xsolla Connect Toronto, further expanding opportunities for meaningful engagement between developers and publishers through curated programming and networking experiences. Xsolla Connects are designed to give local communities the opportunity to engage, collaborate, and integrate with Xsolla’s industry leaders in an open and transparent environment and through conversations.
“Toronto continues to emerge as a key hub for gaming innovation and collaboration in North America. We’re excited to participate in XP Game Summit and host the Xsolla Connect to connect with the community while sharing insights on how creators and partnerships are helping to build the future of game growth,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
“Toronto has built itself into a major Canadian video game hub. We are glad to contribute to the continued growth of the local industry as well as Ontario’s Game Industry as a whole. What makes it special is the combination of deep technical talent, global creative diversity, and a production ecosystem that truly scales. That’s why gatherings like XP Game Summit and Xsolla Connect matter so much: they bring that energy together, and we’re excited to be part of it and help showcase what this community can do,” said John Nguyen, Regional Vice President, Canada at Xsolla.
The post Xsolla Brings Creator Strategy and Game Commerce Expertise to Toronto’s Leading Industry Events appeared first on Americas iGaming & Sports Betting News.
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