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Yggdrasil and AvatarUX team up for salivating new slot Lollipop™

Published

3 years ago

April 7, 2022

Reading Time: 2 minutes

Yggdrasil, the leading publisher of online gambling content, has partnered with AvatarUX for another tasty PopWins™ treat, Lollipop™!

Incorporating the hugely popular PopWins™ mechanic, every win sees a reel expand in height, with each winning symbol replaced by two more. Reels can expand up to five symbols tall in base play, and up to seven high during free spins. Each successful spin also sees an increasing multiplier awarded if an entire reel is unlocked, up to 6x for huge wins off a single bet.

Lollipop™ also contains an innovative feature, ScatterPops™ that offers not only guaranteed thrill and entertainment for the players, but also huge win potential for the lucky ones. The new feature is triggered during Free Spins when matching Scatters symbols can upgrade to a higher value, creating additional win potential.

European Gaming Congress 2024 (Warsaw, Poland)

This Scatter Rewards upgrade can lead to a chain reaction that can quickly turn multiple scatter upgrades up to 500x the bet size. This chain reaction is an element of the game that is sure to keep players on the edge of their seats.

Before the free spins mode, players are faced with the gamble wheel, where players have the option to gamble their free spins to potentially win more lives or taller reels.

AvatarUX’s thrilling PopWins™ mechanic has gained fans worldwide as it significantly increases the player experience with its fresh take on tumbling wins.

The game is the latest release from the slots studio, which has enjoyed significant growth with major highlights in its portfolio including CherryPop™, PopRocks™, and recent release PapayaPop™ through the YG Masters program.

The title is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “AvatarUX is another fantastic success story of the YG Masters initiative and we are very proud of the hugely innovative products their bring to market. The PopWins™ brand is recognised globally now and enjoyed immensely by players, and we look forward to another successful launch.”

Nicola Longmuir, Chief Executive Officer at AvatarUX, said: “Lollipop™ is an action-packed title that incorporates the hugely exciting PopWins™ mechanic as well as our brand new ScatterPops™ chain reaction.

“We continue to look to add innovative, exciting games and this tasty treat is another fantastic addition to our offering through the YG Masters program.”

Atul Khosla

Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook

Published

21 minutes ago

August 13, 2025

GamingAmericas.com

tampa-bay-buccaneers-partner-with-hard-rock-bet-as-official-sportsbook

The Tampa Bay Buccaneers announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the Buccaneers. As a Florida based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognized as the team’s newest Pewter Partner, the organization’s most prestigious partnership level. This union will elevate gameday experiences with exclusive promotions and offers for Buccaneers fans across the Tampa Bay region and beyond.

“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers Chief Commercial Officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive ‘money can’t buy’ experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events. Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions in stadium and on the Hard Rock Bet Sportsbook app.

“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”

Hard Rock Bet will also maintain a significant presence on Bucs Beach for select games, the beach-themed activation area located on the south side of Raymond James Stadium, beginning with the team’s 2025 regular season home opener Week 3 against the New York Jets. Locally, fans can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks at the Seminole Hard Rock Hotel & Casino Tampa.

The post Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook appeared first on Gaming and Gambling Industry in the Americas.

Latest News

BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States

Published

13 hours ago

August 12, 2025

Zoltan Tundik

betblocker-and-responsible-online-gaming-association-partner-to-deliver-free-blocking-software-for-the-united-states

Reading Time: 2 minutes

US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.

BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.

Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:

“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”

ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”

BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.

This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.

About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.

About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.

The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on European Gaming Industry News.