Asia
8Xbet signs football legend Teddy Sheringham as long-term brand ambassador

International sports bookmaker 8Xbet has scored a star signing, securing former Manchester United and England striker Teddy Sheringham as its new brand ambassador on a two-year deal.
Sheringham, who famously scored for Manchester United in their 1999 Champions League final victory, will help the sports betting and online casino operator grow its audience across Asian markets.
8Xbet was founded in 2018, with the online gambling company licensed and regulated by the Government of Curacao.
To launch the partnership, Sheringham took part in an ambassador signing ceremony with 8Xbet, which is the focus of an announcement video.
The agreement will see Sheringham appear in branding across 8Xbet’s web and social channels, while also providing regular content, where he’ll be sharing his thoughts and opinions on the latest football news and events.
The former Three Lions international earned 51 caps and scored 12 goals in a glittering 25-year playing career.
His most successful spell came under legendary manager Sir Alex Ferguson at Manchester United. During four seasons, he won three Premier League titles, an FA Cup, and the Intercontinental Cup, on top of the unforgettable Champions League victory. He was also voted Footballer of the Year in 2000/01 by PFA and FWA.
Sheringham – whose clubs also included Tottenham Hotspur, West Ham, Nottingham Forest and Portsmouth – made history in 2006, becoming the Premier League’s oldest outfield player, with the record still standing today. He is the competition’s 12th all-time leading scorer with 146 goals.
8Xbet founder Ryan Li said: “8Xbet is extremely proud to be working with Teddy Sheringham, a truly iconic name in the modern era of English football and one of the Premier League’s most prolific strikers of all time. After such a high-profile playing career, Teddy has a fantastic reputation in Asia, and he will help grow 8Xbet as a brand in this region in the years to come.”
8Xbet brand ambassador Teddy Sheringham said: “I am honoured 8Xbet asked me to become a brand ambassador for Asia. It is a region that I have fond memories of visiting as a player – and many times since. I look forward to representing and working with the team at 8Xbet and engaging with their customers.”
The partnership between Sheringham and 8Xbet was brokered by Bear Faced Talent. The fast-growing, London-based talent management agency specialises in arranging commercial and media opportunities for former footballers, whilst also providing exclusive management for football legends including Micah Richards, Martin Keown and Sue Smith.
Bear Faced Talent founder Josh Landy said: “Teddy Sheringham is one of the finest strikers to have played in the Premier League and has huge appeal around the world. We are very excited to have made this deal happen and are sure it’s going to be an excellent partnership.”
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Asia
PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026

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The Philippine Amusement and Gaming Corporation (PAGCOR) has given gaming affiliates, developers and support service providers until early 2026 to comply with its newly implemented B2B Accreditation Framework, a regulatory system that formalises participation in the iGaming supply chain.
Companies that submit applications by December 31, 2025, will qualify for a three-year initial accreditation, while unaccredited foreign content providers face removal from licensed platforms after March 31, 2026.
The framework, which took effect on October 2, sets mandatory accreditation requirements for all third-party entities providing gaming content, systems or technical support to PAGCOR-licensed operators.
Accreditation covers several categories, including gaming affiliates, game content providers (GCPs) and support service providers (SSPs). Gaming affiliates may act as aggregators that distribute multiple game titles to operators, while GCPs are developers or studios supplying electronic game software or live-streamed content.
Accreditation is valid for two years from the date of PAGCOR Board approval, an increase from the previous one-year term.
Foreign data or content streaming providers that fail to secure accreditation by the March 2026 deadline will have their content deemed “non-compliant and unauthorized.” They may appoint a Philippine-registered company or a PAGCOR-accredited Gaming System Administrator as their exclusive distributor instead of setting up a local office.
PAGCOR has warned that licensed operators using unaccredited service providers may face sanctions.
The post PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026 appeared first on European Gaming Industry News.
Aquisitions/Mergers
Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings

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Philippine eGames provider PhilWeb’s principal shareholder Gregorio Araneta Inc (GAINC) is going to sell its entire 57% stake in PhilWeb to Nexora Holdings Inc and Velora Holdings Inc for a total consideration of Php1.8 billion (US$30.8 million), representing 829,574,354 common shares.
GAINC is owned by Gregorio “Greggy” Araneta III, a member of the powerful Araneta family and the brother-in-law of Philippines President Ferdinand Marcos Jr.
Given that the transaction would involve control of more than 35% of the outstanding voting shares of PhilWeb, the buyers will be required to conduct a mandatory tender offer to remaining shareholders to acquire full control of the company as per local laws.
PhilWeb noted that the buyers are closely linked to the company, with current PhilWeb President & Director Edgar Brian K. Ng also serving as President, Chairman & a Director of Nexora, while current PhilWeb Vice Chairman and Director Crisanto Roy B. Alcid is a Director and the Treasurer of Nexora.
The post Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings appeared first on European Gaming Industry News.
ArenaPlus
DigiPlus Announces Partnership with Bayad

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DigiPlus Interactive Corp. (DigiPlus), the pioneer in digital entertainment in the Philippines, announced an exclusive partnership with Bayad, a trusted authority in bills payment services, to expand over-the-counter (OTC) or physical payment options for players of BingoPlus, ArenaPlus and GameZone.
The partnership was formally signed on October 8, 2025, led by top executives from both companies: Eusebio H. Tanco, Chairman of DigiPlus; Jasper Vicencio, President of AB Leisure Exponent Inc., a subsidiary of DigiPlus; Ray C. Espinosa, Chairman of Bayad; and Lawrence Y. Ferrer, President and CEO of Bayad. The agreement is effective immediately, making DigiPlus Bayad’s only gaming partner for OTC cash transactions.
Through this collaboration, DigiPlus customers gain access to Bayad’s extensive network of payment touchpoints, present across 800+ Bayad Center branches and Bayad Partners in malls, supermarkets and convenience stores nationwide.
Bayad is accredited by the Bangko Sentral ng Pilipinas (BSP) as an Electronic Money Issuer (EMI). DigiPlus partners only with BSP-accredited payment channels in accordance with the requirements of the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring that all player wallet transactions are processed through secure and compliant payment platforms.
BingoPlus, ArenaPlus and GameZone players can now make cash-ins or deposits through Bayad. Additional features including cash-outs or withdrawals and access through the Bayad App will be rolled out in next phases, providing DigiPlus customers with more options to manage their funds conveniently and safely.
“At DigiPlus, our priority is to deliver engaging entertainment while ensuring safe and reliable services for our players. This partnership with Bayad provides customers with more secure and convenient ways to manage their transactions, reinforcing our commitment to player protection and dependable service at every touchpoint,” said Eusebio H. Tanco, Chairman of DigiPlus Interactive Corp.
“Today, we take another meaningful step forward through our partnership with DigiPlus. Together, we’re expanding access to digital channels and offering new, engaging, and responsible ways for Filipinos to experience convenience and entertainment made possible by accessible and inclusive financial services,” said Atty. Ray C. Espinosa, Chairman of the Board at Bayad.
The Bayad payment channels partnership adds to DigiPlus’ growing customer service network and player support, which already includes its in-house 24/7 customer support, 130+ physical BingoPlus stores nationwide and a surety bond for player wallets. These expanding service touchpoints reflect DigiPlus’ continued commitment to delivering digital entertainment with safe, reliable and accessible service for Filipinos.
The post DigiPlus Announces Partnership with Bayad appeared first on European Gaming Industry News.
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