PLLAY Labs, the AI-driven fintech video game wagering platform, has announced a partnership with one of the fastest-growing esports franchises, the Kansas City Pioneers. The two companies will bridge esports and technology to enhance fan monetization and engagement experiences across different avenues.

This multifaceted partnership, which is based on “creating, delivering and elevating cutting-edge technology, experiences and content that resonates not only with esports fans but with casual amateur gamers,” will see PLLAY and Kansas City Pioneers collaborate in numerous ways.

“As an entertainment and media company, we strive to build and create unique moments for our community. Our partnership with PLLAY is the first of its kind and will be a trendsetter for other esport organizations,” Mark Josey, CEO of Kansas City Pioneers, said.

“We know our community loves competition between our professional teams but also competitions between themselves. PLLAY is a perfect fit for our Pioneers community, [so] look forward to our upcoming activations stemming across new gaming spaces,” Josey added.

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Alongside collaborating on magnified fan experiences to elevate engagement, acquisition and retention ranging from online/live events to amplified content creation, PLLAY will use its technology platform to allow all professional and casual amateur gamers to monetize their personal game play. The deal will also allow both partners to leverage the utility of the PLLAY wagering and token economy to drive NFT activations for gaming fans worldwide.

“At PLLAY, we’ve long believed that giving professional and casual gamers the ability to control and monetize their own gameplay is the entertainment and competition of the future,” Shawn Gunn, co-founder and CEO at PLLAY, said.

“We share a culture of innovation and strong sense of inclusive community — the KC Pioneers are challenging not only what it means to be an esports athlete but changing the way organizations are connecting with their fans,” Shawn Gunn added.