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Pixel Federation joins the Playing for the Planet Alliance

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Together with SEGA Europe, Bandai Namco Entertainment Inc, Perp Games and Creative Assembly, Pixel Federation joins the fight to save our planet.

Pixel Federation is the first games company in Slovakia to pledge to keep environmental activity at the heart of its games.

Pixel Federation, a Slovakia-based game development studio, today announces its membership of the Playing for the Planet Alliance. After a successful year of landmark new games and local efforts to fight the pandemic, Pixel Federation is now implementing environmental initiatives, joining the Playing for the Planet Alliance, facilitated by the UN Environment Programme (UNEP).

The Playing for the Planet Alliance is driving the video games industry to reduce its carbon footprint and integrate environmental activities in live games. In joining the Alliance, game companies have made commitments to positively impact the environment, ranging from integrating green activations in games to reducing emissions. Green activations refer to educational content focusing on different environmental topics integrated in video games. Pixel Federation is determined to make environmental contributions a key part of its strategy moving forwards; prior to joining the Playing for the Planet initiative, it participated in a project ‘10,000 trees’ by the city of Bratislava planting close to 100 trees in the city.

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Lucia Sickova, one of four co-founders and Chief Learning Officer at Pixel Federation said, ‘Participating in the Playing for the Planet Alliance will drive us even further in our awareness of our climate change activities.’

She continued: ‘The world is changing in front of our eyes and I truly believe each and every one of us can be the cause for the change that needs to happen. Every small decision an individual makes is the difference we can make to our planet. Being the first game developer in Slovakia to join Playing for the Planet Alliance is just the start of a set of new initiatives we are putting in place so we can play our part in making the world a greener and cleaner place for future generations.’

Core Commitments

As part of the Playing for the Planet Alliance Pixel Federation has committed to undertake the following initiatives, among others:

  • First, Pixel Federation will inspire action by supporting off-the-grid (physical) innovation through education. Pixel Federation already supports and works with a number of key educational projects aimed at supporting tech and innovative education and opportunities for young people in Slovakia. Pixel Federation’s next initiative is to educate people around supporting our planet and provide students with tangible and innovative solutions to tackle climate change.

  • Pixel Federation will host on-the-grid events (in game) to target its already dedicated fanbase, encouraging action against deforestation and ocean cleaning. Games including fan favourites Diggy’s Adventure, Trainstation 2 and Port City – which cumulatively see 250,000 DAU (daily active users) – will host these in-game events to drive action in a rewarded capacity, and inspire physical activity outside of the game.

  • Pixel Federation pledges to map its carbon footprint in 2021, with the long-term aim of achieving net-zero emissions.

  • Pixel Federation will also participate in the Green Game Jam 2022.

These commitments will see Pixel Federation driving environmental change in the gaming industry, and even further within tech in Eastern Europe, encouraging fans and users to take action.

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Annually, the Playing for the Planet Alliance’s Green Game Jam brings together the biggest names in the games industry across mobile, consoles and PC to educate and empower millions of players to act for the environment. Thrilled to be part of the Green Game Jam, one of Pixel Federation’s core beliefs is supporting the next generation of game developers. It is already doing this through a number of impactful charitable projects that focus on encouraging and driving education, technology skills and opportunities for young people in Slovakia as well as existing Pixel Federation employees and Slovakian developers.

“When it comes to climate, keeping all our emissions down will require all hands on deck. The video gaming industry is a new ally in the race for a net zero and nature positive planet.” said Sam Barratt, Chief of Youth, Education and Advocacy Unit of the UN Environment Programme (UNEP). “We are delighted to have the support of Pixel Federation. The commitment of these gaming companies shows recognition that we all must play our role in the global effort to lower carbon emissions and effect real change towards sustainability.”

The games industry and related technologies are constantly growing and adapting, and with a global reach, people are rightfully looking to this industry to see how it is participating in the fight against the climate crisis. The Playing for the Planet Alliance already has the likes of Sony, Microsoft and Ubisoft in its corner, and now with Pixel Federation joining the ranks, game developers from every corner of the globe are coming together to tackle this emergency head-on.

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Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

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Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for SĂ€chsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.

“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.

“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

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An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.

The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.

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Interwetten becomes team partner of SK Rapid

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Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.

With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West HĂŒtteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the HĂŒtteldorf club’s digital channels.

“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter GrĂŒck , who promises fans a comprehensive experience in addition to betting.

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GrĂŒck adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”

SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”

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Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow

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Scientific Games will continue to bring exciting instant scratchcard games to Polish National Lottery players through a new agreement with Totalizator Sportowy. Celebrating the instant lottery’s 25th anniversary last year, Totalizator Sportowy is among the top five performing instant game lotteries in Europe (La Fleur’s 2025 World Lottery Almanac). The world’s largest lottery games company has provided scratchcards to Totalizator Sportowy for more than 20 years, with scratchcard game sales in Poland growing by 20% over the past three years (2022 to 2025).

“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences,” said Katarzyna Woznica-Borkowska, Manager of Instant Products for Totalizator Sportowy.

Most recently, Scientific Games collaborated with Totalizator Sportowy to offer Polish players the PLN30 GIGA 7 game produced with the company’s advanced Dimension technology, which enhances the play experience with three-dimensional, reflection-at-different-angle refractions above and below the game graphics.

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Currently, the company provides instant games to 110 government-regulated lotteries worldwide, including more than 50 European lotteries.

“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades,” said Paul Dures, Lottery Sales Director EMEA for Scientific Games. “We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland creating more innovative and attractive games for players.”

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2025 World Lottery Almanac).

The post Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow appeared first on European Gaming Industry News.

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